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Plants Indoor

Fail

Buyers convert on only 1.1% of searches, so Plants Indoor is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£75K/yr335K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
47%top-5 click share · 20 brands · 28 sellers

Flapen Score

Plants Indoor against its category

The dotted line is the Home & Garden average. Past it, Plants Indoor is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plants Indoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plants Indoor 335K times last year and spent an estimated £75K. The top 5 brands take 78% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
1.1%
Market size, estimated
£75Ka year
Peak month
September1.9× the quietest month
Top search term
plants indoor129K searches a year

02 · Price

A sale here is worth £21.21.

Listings sell for £21.21 on average, from £8.18 to £54.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £21.21 that is £2K to £5K a year per listing.

Average price
£21.21inside the $15 to $100 sweet spot
Price range
£8.18–£54.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #41 within Plants, Seeds & Bulbs. It carries 1,223 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
31%
Out of stock, average day
2.2%
Average rank
#41in Plants, Seeds & Bulbs
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,223per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Plants Indoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

28

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

19%

  • GardenersDream50%
  • Der Rose12%
  • Tuocal6%
  • Carbeth Plants5%
  • Tropical Plants UK4%
  • All Occasions4%

Demand

Plants Indoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Plants Indoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plants indoor129K/yr
  • indoor plant68K/yr
  • large indoor plants26K/yr
  • tall plant20K/yr
  • large plant14K/yr
  • tall indoor plant10K/yr
  • large indoor plant14K/yr
  • big plant8K/yr
  • fake tall plant6K/yr
  • silk plants6K/yr

Reviews and returns

What reviews say buyers love and hate about Plants Indoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.26

Quite small

Size not as stated

much shorter than advertised

Advertised Vs Actual Product14%−0.13

Misleading

misleading picture

Not as shown

Plant Growth9%+2.59

No growth

after some research on care still didnt grow no sprouts at all

Very poor the plant has hardly flowered

Durability5%−0.07

died three day

dieing in 48 hours

Barely survived a month

Value For Money4%+0.67

Not worth the price

not happy at all for the price

NOT THE BEST VALUE

Love

Plant Growth38%+2.59

Perfectly healthy plant

plant is growing well

growing beautifully

Quality-Overall15%+0.73

Always excellent quality plants

plants were good quality

Excellent Quality

Value For Money13%+0.67

Good value for money

Excellent value

Good Value

Size-Overall6%−0.26

of a good size as described

Good size

Was a good height

Advertised Vs Actual Product6%−0.13

Exactly as advertised

As described

Just like the photo

Return

0.5% Return rate 59% Fixable by listing

Size-Overall33%▇▇▇██▇

Quite small

Size not as stated

much shorter than advertised

Advertised Vs Actual Product19%▆▆▇▆█▄

Misleading

misleading picture

Not as shown

Quality-Overall18%▇▇▆▆▇█

Not as good quality as usual

low quality item

Awful quality

Plant Growth5%█▆▂▆▃▃

No growth

after some research on care still didnt grow no sprouts at all

Very poor the plant has hardly flowered

Material Quality3%█▃▇▆▆▇

FAQ

Common Plants Indoor questions

Answered from the same tracked data.