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Planters Outdoor

Maybe

Returns run at only 0.2% of orders. But buyers convert on only 0.7% of searches, so Planters Outdoor is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£201K/yr1.4M searches / yr
90-day growth
+28.1%search demand this quarter
Competition
39%top-5 click share · 27 brands · 69 sellers

Flapen Score

Planters Outdoor against its category

The dotted line is the Home & Garden average. Past it, Planters Outdoor is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Planters Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Planters Outdoor 1.4M times last year and spent an estimated £201K. The top 5 brands take 56% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £201K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
0.7%
Market size, estimated
£201Ka year
Peak month
April7.5× the quietest month
Top search term
planters outdoor322K searches a year

02 · Price

A sale here is worth £21.01.

Listings sell for £21.01 on average, from £5.28 to £64.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £21.01 that is £2K to £5K a year per listing.

Average price
£21.01inside the $15 to $100 sweet spot
Price range
£5.28–£64.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #108 within Garden Tools & Watering Equipment. It carries 943 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
31%
Out of stock, average day
6.6%
Average rank
#108in Garden Tools & Watering Equipment
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
943per listing
Listings tracked
45

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Planters Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

69

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

39%

Top 20: 79%

Open market

36%

  • STORM TRADING GROUP13%
  • GEEZY13%
  • SG Traders10%
  • Optimal Products10%
  • Vivo Technologies9%
  • Grosvenor8%

Demand

Planters Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 7.5×

Search terms

Top Planters Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • planters outdoor322K/yr
  • garden planters223K/yr
  • planters218K/yr
  • garden planters outdoor135K/yr
  • extra large plant pots outdoor63K/yr
  • large planters outdoor68K/yr
  • planters outdoor large65K/yr
  • large garden planters60K/yr
  • large planter49K/yr
  • large planters32K/yr

Reviews and returns

What reviews say buyers love and hate about Planters Outdoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.10

Very big

not very well fitting

Quite small

Quality-Overall13%+0.44

These planters that were sent were of very poor quality

Cheap rubbish

Bad Quality

Strength13%

Not very sturdy

super fragile

Too flimsy

Value For Money5%+1.43

a bit cheaper looking in real life

looks more expensive too

for the price I wasn't expecting one

Wood Quality4%−0.04

very poor quality wood

wood is a bit thin

Wood very flimsy

Love

Quality-Overall21%+0.44

A very solid quality planter

Good quality planter

Amazing quality

Value For Money16%+1.43

Excellent value

Value For money

Value for money

Strength14%

Very sturdy

Quite sturdy and easy to assemble

Tub very strong

Size-Overall13%−0.10

Great size for what I wanted it for water fountain fits lovely with plenty of space

was really surprised how big they are

Fit perfectly

Advertised Vs Actual Product7%+0.63

As advertised

Better than expected

As described

Return

0.2% Return rate 58% Fixable by listing

Size-Overall44%█▇▆▇▇█

Very big

not very well fitting

Quite small

Defective Material/Parts18%▅▅█▆▄▃
Quality-Overall8%▇▆█▅▆█

These planters that were sent were of very poor quality

Cheap rubbish

Bad Quality

Strength5%█▄▅▆▅▄

Not very sturdy

super fragile

Too flimsy

Color4%▇▄▄▇█▆

FAQ

Common Planters Outdoor questions

Answered from the same tracked data.