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53

plant tray

Worth a look

Shows low returns (0.5%), but a small market ($39K/yr) keeps it on the watch list.

Market size 10Growth 24Conversion 44Competition 79Returns 97Price range 54Avg price 47Brand share 90Review moat 76Quality gap 45

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Review moat

Great478.74

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.84–£27.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.64

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Market size

Bad£39K

£39K/yr · 93K searches

According to Flapen's Amazon United Kingdom niche tracking, plant tray is a £39K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

plant tray market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£35K–£47K
units × avg price
Conversion rate
3.5%
Avg BSR
#130
Page quality
0%
Prime
55%
Sponsored
53%
Out of stock
6.9%
Avg brand age
34 months
Avg seller age
185 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

71

Top-5 brand share

45%

Top 20: 93%

Top-5 click share

36%

Top 20: 77%

Open market

49%

  • Gro-Sure13%
  • Garland12%
  • 2you8%
  • e Dukan6%
  • HOMION6%
  • Whitefurze6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.4×

Top plant tray search terms

  • plant tray28K/yr
  • garden tray13K/yr
  • plastic trays for plants11K/yr
  • garden trays large plastic9K/yr
  • water trays for plants6K/yr
  • watering trays for plants4K/yr
  • greenhouse trays6K/yr
  • plant pot trays rectangular5K/yr
  • planter tray4K/yr
  • plastic plant trays4K/yr
All search terms

Top plant tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£3K12%£5K16%£6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about plant tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent product”

Strength19%

“Good value sturdy tray”

Value For Money16%

“Good value”

Size-Overall11%

“A good size”

Advertised Vs Actual Product9%

“Exactly what I wanted”

Durability3%

“Quality and durable”

Plant Growth3%

“Well made and large enough to give more room for your seedlings”

Ease Of Use3%

“Handy”

Material Quality2%

“Good depth and quite sturdy plastic”

Moist/Dry1%

“Keeps plants moist”

What buyers complain about

Strength28%

“Very flimsy”

Quality-Overall9%

“Cheap”

Size-Overall7%

“Not massive so can only fit couple pairs of size 12”

Advertised Vs Actual Product7%

“Double check the number of items ordered - photos are misleading”

Value For Money7%

“at £20 I could have bought them cheaper elsewhere”

Durability5%

“Breaking with use”

Leak-Proof4%

“around the outside tap that had created a soaking boggy mess especially when the connector for the hose leaked”

Material Quality4%

“Pretty low quality plastics”

Thickness4%

“Considering they are thick plastic”

Smell2%

“Awful smell to it”

Top return reasons

Size-Overall58%
Defective Material/Parts11%
Strength5%
Quality-Overall4%
Material Quality4%
Advertised Vs Actual Product3%
Value For Money1%
Product Condition1%
Functionality-Overall1%
Leak-Proof1%

Common questions

Is plant tray profitable to sell on Amazon United Kingdom?
The niche generates £39K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the plant tray niche?
27 brands and 71 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in plant tray?
Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.5%.
When does demand for plant tray peak?
Demand peaks in Mar–Apr–May; the busiest month runs 4.4× the quietest.
What does it cost to enter the plant tray niche?
Listings span £3.84–£27.95; the average listing price is £11.64 (sweet spot $15–$100). The average incumbent carries 479 reviews — the moat a new listing must climb.