How competitive is the Plant Food niche on Amazon United Kingdom?

9 brands and 133 sellers compete in Plant Food on Amazon United Kingdom. The top 5 Plant Food products take 65% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Plant Food?

Plant Food buyers on Amazon United Kingdom complain most about Plant Growth, Value For Money, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Plant Food niche?

Plant Food sells for £7.47 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.71–£12.65. The average incumbent carries 3,733 reviews — the moat a new listing must climb.

Plant Food

Plant Food shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

This niche Category average

Is Plant Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plant Food is a £523K/yr Amazon United Kingdom market (467K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.

Plant Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +137.4% over the last 90 days and 15.0% of searches end in a purchase.

£523K

revenue / yr

Units sold / yr100K

Search volume / yr+137.4%467K

Conversion rate15.0%

Avg price£7.47

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers9 · 133

Top-5 product click share65%

Open market8%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top Plant Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Miracle Gro All Purpose Concentrated Liquid Plant Food 800ml

Price: £3.29
Rating: 4.6/5
Reviews: 2,760
Age: 3y ago

Miracle-Gro Pour and Feed Liquid Plant Food 1L

Price: £3.19
Rating: 4.5/5
Reviews: 5,273
Age: 9y ago

Miracle-Gro Continuous Release All Purpose Plant Food 900G White

Price: £5.00
Rating: 4.6/5
Reviews: 2,540
Age: 4y ago

Miracle-Gro All Purpose Concentrated Liquid Plant Food 2.5L

Price: £9.11
Rating: 4.7/5
Reviews: 264
Age: 3y ago

Phostrogen All Purpose Plant Food 800g - Plant and Edibles Fertiliser Feed - for Promoting Healthy Growth - Improves Drought Resistance - Plant Nutrition - Indoor and Garden Use

Price: £4.63
Rating: 4.6/5
Reviews: 3,642
Age: 19y ago

Newest

by launch date

Miracle-Gro All Purpose Soluble Plant Food 2kg

Price: £11.37
Rating: 4.5/5
Reviews: 6,997
Age: 4mo ago

Miracle-Gro All Purpose Soluble Plant Food 1kg

Price: £4.74
Rating: 4.9/5
Reviews: 23
Age: 4mo ago

Miracle-Gro All Purpose Soluble Plant Food Fast Acting Fertiliser for Flowers Vegetables Shrubs & Houseplants Indoor & Outdoor Feeds Every 2 Weeks (Pack of 1-500g)

Price: £11.65
Rating: 4.3/5
Reviews: 25
Age: 1y ago

Westland Boost All Purpose Liquid Plant Food 3L

Price: £10.96
Rating: 4.4/5
Reviews: 81
Age: 1y ago

Westland Boost Slow Release Plant Food 750g

Price: £4.95
Rating: 4.5/5
Reviews: 180
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

133

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

Miracle-Gro72%
Westland9%
Phostrogen4%
envii4%
Baby Bio3%
Renaissance3%
Open — no brand owns it (3 brands, 6%)

Plant Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume467KCVR15.0%Products21Brands9Top 5 Brands92%OOS Rate0.0%Rating4.6★Reviews3,733Avg BSR#35

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.8×

Top Plant Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

plant food262K/yr +138.3%13.8% conv.
plant food outdoor56K/yr +148.2%17.4% conv.
plant feed44K/yr +94.4%13.7% conv.
plant feed outdoor16K/yr +146.1%15.2% conv.
outdoor plant food13K/yr +171.4%17.2% conv.
liquid plant food11K/yr +160.9%12.7% conv.
liquid fertiliser9K/yr +110.4%8.2% conv.
all purpose plant food9K/yr +161.0%12.1% conv.
liquid plant food outdoor6K/yr +314.2%14.1% conv.
plant food liquid6K/yr +259.0%12.5% conv.

What reviews say buyers love and hate about Plant Food

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Plant Growth29%

“Good vibrant plant growth”

Value For Money21%

“Value for money”

Quality-Overall17%

“A good product with excellent results”

Advertised Vs Actual Product11%

“As advertised”

Ease Of Use10%

“Easy to use”

What buyers complain about

78% of reviews

Plant Growth24%

“Not so good didn't do much for my garden plants”

Value For Money9%

“so poor value”

Leak-Proof7%

“Bottle leaks”

Durability7%

“vegetable plants died after I have used this”

Size-Overall7%

“Roses are bigger”

Plant Food return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

40%

2Defective Material/Parts

14%

3Value For Money

4Advertised Vs Actual Product

5Contamination

Common Plant Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plant Food 56/100 on Amazon United Kingdom — Worth a look. The niche generates £523K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +137.4% over the last 90 days.