Plant Food
MaybeReturns run at only 0.1% of orders. But prices span $1.71–$12.65, mostly outside the sweet spot, so Plant Food is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £523K/yr467K searches / yr
- 90-day growth
- +137.4%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 133 sellers
Flapen Score
Plant Food against its category
The dotted line is the Home & Garden average. Past it, Plant Food is stronger. Inside it, weaker.
Market
The Plant Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plant Food 467K times last year and spent an estimated £523K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
15.0% of searches ended in a purchase last week.
Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +137.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £523K a year.
- Searches, last 12 months
- 467K
- Growth, 90 days vs prior 90
- +137.4%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £523Ka year
- Peak month
- May9.8× the quietest month
- Top search term
- plant food262K searches a year
02 · Price
A sale here is worth £7.47.
Listings sell for £7.47 on average, from £1.71 to £12.65. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £7.47 that is £30K to £37K a year per listing.
- Average price
- £7.47under the $15 to $100 sweet spot
- Price range
- £1.71–£12.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £30K–£37K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Fertilisers & Plant Food. It carries 3,733 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Fertilisers & Plant Food
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,733per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Plant Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Miracle Gro All Purpose Concentrated Liquid Plant Food 800ml
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 2,760
- Age
- 3y ago

Miracle-Gro Pour and Feed Liquid Plant Food 1L
- Price
- £3.19
- Rating
- 4.5/5
- Reviews
- 5,273
- Age
- 9y ago

Miracle-Gro Continuous Release All Purpose Plant Food 900G White
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 2,540
- Age
- 4y ago

Miracle-Gro All Purpose Concentrated Liquid Plant Food 2.5L
- Price
- £9.11
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 3y ago

Phostrogen All Purpose Plant Food 800g - Plant and Edibles Fertiliser Feed - for Promoting Healthy Growth - Improves Drought Resistance - Plant Nutrition - Indoor and Garden Use
- Price
- £4.63
- Rating
- 4.6/5
- Reviews
- 3,642
- Age
- 19y ago
Trending
90-day click momentum
Miracle-Gro All Purpose Soluble Plant Food 2kg
- Price
- £11.37
- Rating
- 4.5/5
- Reviews
- 6,997
- Age
- 4mo ago

Miracle-Gro All Purpose Soluble Plant Food 1kg
- Price
- £4.74
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago

Miracle-Gro All Purpose Soluble Plant Food Fast Acting Fertiliser for Flowers Vegetables Shrubs & Houseplants Indoor & Outdoor Feeds Every 2 Weeks (Pack of 1-500g)
- Price
- £11.65
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 1y ago

Miracle-Gro All Purpose Plant Food 1kg PLUS 20% Free
- Price
- £7.70
- Rating
- 4.7/5
- Reviews
- 2,559
- Age
- 9y ago

Westland Boost All Purpose Liquid Plant Food 3L
- Price
- £10.96
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 1y ago
Newest
by launch date
Miracle-Gro All Purpose Soluble Plant Food 2kg
- Price
- £11.37
- Rating
- 4.5/5
- Reviews
- 6,997
- Age
- 4mo ago

Miracle-Gro All Purpose Soluble Plant Food 1kg
- Price
- £4.74
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago

Miracle-Gro All Purpose Soluble Plant Food Fast Acting Fertiliser for Flowers Vegetables Shrubs & Houseplants Indoor & Outdoor Feeds Every 2 Weeks (Pack of 1-500g)
- Price
- £11.65
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 1y ago

Westland Boost All Purpose Liquid Plant Food 3L
- Price
- £10.96
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 1y ago

Westland Boost Slow Release Plant Food 750g
- Price
- £4.95
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
133
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
6%
- Miracle-Gro72%
- Westland9%
- Phostrogen4%
- envii4%
- Baby Bio3%
- Renaissance3%
- Open — no brand owns it (3 brands, 6%)
Demand
Plant Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.8×
Search terms
Top Plant Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plant food262K/yr
- plant food outdoor56K/yr
- plant feed44K/yr
- plant feed outdoor16K/yr
- outdoor plant food13K/yr
- liquid plant food11K/yr
- liquid fertiliser9K/yr
- all purpose plant food9K/yr
- liquid plant food outdoor6K/yr
- plant food liquid6K/yr
Reviews and returns
What reviews say buyers love and hate about Plant Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not so good didn't do much for my garden plants
Plants stil grow slowly
Slow release plant food
so poor value
It seems a little expensive at first
Jot a bad price
Bottle leaks
the measuring cup leaks
the contents spilled
vegetable plants died after I have used this
doesn't last all that long in my garden
However packet doesnt say how long it lasts
Roses are bigger
It is a small bag
Bag was smaller than expected
Love
Good vibrant plant growth
Good growth
Plant growth improved
Value for money
Excellent value
Fair price
A good product with excellent results
Excellent product
Great everyday product that does exactly what it promises
As advertised
As described
Does what it promises
Easy to use
Its simple to apply
Easy to use and mix
Return
0.1% Return rate 15% Fixable by listing
Bottle leaks
the measuring cup leaks
the contents spilled
so poor value
It seems a little expensive at first
Jot a bad price
The size of the bottle is misleading
just misleading on the quantity as pack is only 900g not the advertised 1kg
so it's really misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plant Food questions
Answered from the same tracked data.









