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Plant Food

Maybe

Returns run at only 0.1% of orders. But prices span $1.71–$12.65, mostly outside the sweet spot, so Plant Food is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£523K/yr467K searches / yr
90-day growth
+137.4%search demand this quarter
Competition
65%top-5 click share · 9 brands · 133 sellers

Flapen Score

Plant Food against its category

The dotted line is the Home & Garden average. Past it, Plant Food is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plant Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plant Food 467K times last year and spent an estimated £523K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +137.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £523K a year.

Searches, last 12 months
467K
Growth, 90 days vs prior 90
+137.4%
Conversion, latest week
15.0%
Market size, estimated
£523Ka year
Peak month
May9.8× the quietest month
Top search term
plant food262K searches a year

02 · Price

A sale here is worth £7.47.

Listings sell for £7.47 on average, from £1.71 to £12.65. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £7.47 that is £30K to £37K a year per listing.

Average price
£7.47under the $15 to $100 sweet spot
Price range
£1.71–£12.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£30K–£37K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Fertilisers & Plant Food. It carries 3,733 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#35in Fertilisers & Plant Food
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,733per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Plant Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£52K£105K£157K£209K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

133

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

6%

  • Miracle-Gro72%
  • Westland9%
  • Phostrogen4%
  • envii4%
  • Baby Bio3%
  • Renaissance3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Plant Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.8×

Search terms

Top Plant Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plant food262K/yr
  • plant food outdoor56K/yr
  • plant feed44K/yr
  • plant feed outdoor16K/yr
  • outdoor plant food13K/yr
  • liquid plant food11K/yr
  • liquid fertiliser9K/yr
  • all purpose plant food9K/yr
  • liquid plant food outdoor6K/yr
  • plant food liquid6K/yr

Reviews and returns

What reviews say buyers love and hate about Plant Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth24%+0.24

Not so good didn't do much for my garden plants

Plants stil grow slowly

Slow release plant food

Value For Money9%+1.41

so poor value

It seems a little expensive at first

Jot a bad price

Leak-Proof7%

Bottle leaks

the measuring cup leaks

the contents spilled

Durability7%+0.11

vegetable plants died after I have used this

doesn't last all that long in my garden

However packet doesnt say how long it lasts

Size-Overall7%−0.05

Roses are bigger

It is a small bag

Bag was smaller than expected

Love

Plant Growth29%+0.24

Good vibrant plant growth

Good growth

Plant growth improved

Value For Money21%+1.41

Value for money

Excellent value

Fair price

Quality-Overall17%+1.71

A good product with excellent results

Excellent product

Great everyday product that does exactly what it promises

Advertised Vs Actual Product11%+0.71

As advertised

As described

Does what it promises

Ease Of Use10%+0.12

Easy to use

Its simple to apply

Easy to use and mix

Return

0.1% Return rate 15% Fixable by listing

Leak-Proof40%█▃▄▃▃▆

Bottle leaks

the measuring cup leaks

the contents spilled

Defective Material/Parts14%▁█▅▄▃▄
Value For Money7%▁▁▄▃█▃

so poor value

It seems a little expensive at first

Jot a bad price

Advertised Vs Actual Product6%▁▁▄█▆▁

The size of the bottle is misleading

just misleading on the quantity as pack is only 900g not the advertised 1kg

so it's really misleading

Contamination5%▁▆▄█▁▁

FAQ

Common Plant Food questions

Answered from the same tracked data.