plant food
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Growth
Incredible+137.4%90-day search growth — must beat 0% to launch
Market size
Good£523K£523K/yr · 467K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,732.52avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£7.47avg listing price — sweet spot $15–$100
Price range
Bad£1.71–£12.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plant food is a £523K/yr Amazon United Kingdom market (467K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
plant food market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- £598K–£747K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 48%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
133
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
6%
- Miracle-Gro72%
- Westland9%
- Phostrogen4%
- envii4%
- Baby Bio3%
- Renaissance3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +137.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.8×
Top plant food search terms
- plant food262K/yr
- plant food outdoor56K/yr
- plant feed44K/yr
- plant feed outdoor16K/yr
- outdoor plant food13K/yr
- liquid plant food11K/yr
- liquid fertiliser9K/yr
- all purpose plant food9K/yr
- liquid plant food outdoor6K/yr
- plant food liquid6K/yr
Top plant food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Miracle Gro All Purpose Concentrated Liquid Plant Food 800ml
Miracle-Gro£3.294.6★2,760 rev
Miracle-Gro Pour and Feed Liquid Plant Food 1L
Miracle-Gro£3.194.5★5,273 rev
Miracle-Gro Continuous Release All Purpose Plant Food 900G White
Miracle-Gro£5.004.6★2,540 rev
Miracle-Gro All Purpose Concentrated Liquid Plant Food 2.5L
Miracle-Gro£9.114.7★264 rev
Phostrogen All Purpose Plant Food 800g - Plant and Edibles Fertiliser Feed - for Promoting Healthy Growth - Improves Drought Resistance - Plant Nutrition - Indoor and Garden Use
Phostrogen£4.634.6★3,642 rev
Newest
by launch date
Miracle-Gro All Purpose Soluble Plant Food 2kg
Miracle-Gro£11.376,997 rev
Miracle-Gro All Purpose Soluble Plant Food 1kg
Miracle-Gro£4.7423 rev
Miracle-Gro All Purpose Soluble Plant Food Fast Acting Fertiliser for Flowers Vegetables Shrubs & Houseplants Indoor & Outdoor Feeds Every 2 Weeks (Pack of 1-500g)
HOCHSTE£11.6525 rev
Westland Boost All Purpose Liquid Plant Food 3L
Westland£10.9681 rev
Westland Boost Slow Release Plant Food 750g
Westland£4.95180 rev
Trending
90-day click momentumMiracle-Gro All Purpose Soluble Plant Food 2kg
Miracle-Gro£11.374.5★
Miracle-Gro All Purpose Soluble Plant Food 1kg
Miracle-Gro£4.744.9★
Miracle-Gro All Purpose Soluble Plant Food Fast Acting Fertiliser for Flowers Vegetables Shrubs & Houseplants Indoor & Outdoor Feeds Every 2 Weeks (Pack of 1-500g)
HOCHSTE£11.654.3★
Miracle-Gro All Purpose Plant Food 1kg PLUS 20% Free
Miracle-Gro£7.704.7★
Westland Boost All Purpose Liquid Plant Food 3L
Westland£10.964.4★
What buyers say about plant food
What buyers praise and complain about, mined from review topics.What buyers love
“Good vibrant plant growth”
“Value for money”
“A good product with excellent results”
“As advertised”
“Easy to use”
“used for years”
“Good size”
“Works well”
“Brilliant for indoor plants”
“Reliable as usual good quick booster”
What buyers complain about
“Not so good didn't do much for my garden plants”
“so poor value”
“Bottle leaks”
“vegetable plants died after I have used this”
“Roses are bigger”
“Not the best available”
“The size of the bottle is misleading”
“However, there's no instructions and it isn't that intuitive”
“Not full strength”
“I cant get it to fill up”
Top return reasons
Common questions
- Is plant food profitable to sell on Amazon United Kingdom?
- The niche generates £523K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +137.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the plant food niche?
- 9 brands and 133 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in plant food?
- Top complaints mined from reviews: Plant Growth, Value For Money, Leak-Proof. The return rate is 0.1%.
- When does demand for plant food peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.8× the quietest.
- What does it cost to enter the plant food niche?
- Listings span £1.71–£12.65; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 3,733 reviews — the moat a new listing must climb.