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Planner Stickers

prices mostly outside the sweet spot ($2.95–$12.26) — Planner Stickers doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 5Growth 19Conversion 25Competition 71Returns 98Price range 0Avg price 17Brand share 76Review moat 59Quality gap 45
This niche Category average

Is Planner Stickers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Planner Stickers is a £21K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.

Planner Stickers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.6% over the last 90 days and 2.0% of searches end in a purchase.

£21K

revenue / yr

Units sold / yr4K
Search volume / yr-12.6%170K
Conversion rate2.0%
Avg price£6.21

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers24 · 38
Top-5 product click share42%
Open market41%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement81%
New entrants (1y)11· 0 succeeded
Avg rating4.5★
Avg reviews1,152

Top Planner Stickers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£845£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 flat

Sellers

38

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

42%

Top 20: 85%

Open market

35%

  • FindFunFine15%
  • Clever Fox12%
  • Quilax12%
  • FULLVINTAGE12%
  • colortouch8%
  • bloom daily planners6%

Planner Stickers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume170KCVR2.0%Products36Brands24Top 5 Brands59%OOS Rate20.3%Rating4.5★Reviews1,152Avg BSR#1,867
23K18KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 7.0×

Top Planner Stickers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • planner stickers73K/yr
  • diary stickers26K/yr
  • calendar stickers28K/yr
  • planner accessories13K/yr
  • planner stickers for adults12K/yr
  • teacher planner stickers5K/yr
  • diary stickers organiser adult uk9K/yr
  • stickers for planners3K/yr

What reviews say buyers love and hate about Planner Stickers

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall22%

The stickers are well made

Value For Money19%

Great value for the price

Color16%

Colourful

Adhesion/Stickiness12%

Right size, stickiness

Advertised Vs Actual Product11%

does the job

What buyers complain about

60% of reviews
Quality-Overall20%

Good price just not the best quality

Value For Money10%

Bit expensive

Water Resistance10%

so I doubt that they are waterproof as stated

Size-Overall10%

I think they might be a bit big for what I have planned

Adhesion/Stickiness10%

My only problem with them though is that they aren't easily re-stickable if you mis-position one

Planner Stickers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Quality-Overall
26%
3Advertised Vs Actual Product
7%
4Adhesion/Stickiness
3%
5Color
3%

Common Planner Stickers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Planner Stickers 42/100 on Amazon United Kingdom — Skip it. The niche generates £21K/yr across 36 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -12.6% over the last 90 days.
Search demand for Planner Stickers on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 7.0× the quietest.