Is planner stickers profitable to sell on Amazon United Kingdom?

The niche generates £21K/yr across 36 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (42/100).

How competitive is the planner stickers niche?

24 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in planner stickers?

Top complaints mined from reviews: Quality-Overall, Value For Money, Water Resistance. The return rate is 0.4%.

When does demand for planner stickers peak?

Demand peaks in Jan–Dec; the busiest month runs 7.0× the quietest.

What does it cost to enter the planner stickers niche?

Listings span £2.95–£12.26; the average listing price is £6.21 (sweet spot $15–$100). The average incumbent carries 1,152 reviews — the moat a new listing must climb.

planner stickers

Skip it

Prices mostly outside the sweet spot ($2.95–$12.26) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,152.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.21

avg listing price — sweet spot $15–$100

Market size

Bad£21K

£21K/yr · 170K searches

Price range

Bad£2.95–£12.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, planner stickers is a £21K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

planner stickers market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £19K–£25K; units × avg price
Conversion rate: 2.0%
Avg BSR: #1,867
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 20.3%
Avg brand age: 24 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 flat

Sellers

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

42%

Top 20: 85%

Open market

35%

FindFunFine15%
Clever Fox12%
Quilax12%
FULLVINTAGE12%
colortouch8%
bloom daily planners6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 7.0×

Open Trend

Top planner stickers search terms

planner stickers73K/yr -8.3%1.2% conv.
diary stickers26K/yr -21.4%1.8% conv.
calendar stickers28K/yr -54.1%1.4% conv.
planner accessories13K/yr -5.8%0.2% conv.
planner stickers for adults12K/yr +2.6%1.6% conv.
teacher planner stickers5K/yr +215.5%0.8% conv.
diary stickers organiser adult uk9K/yr -7.8%3.5% conv.
stickers for planners3K/yr -3.3%1.2% conv.

All search terms

Top planner stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FindFunFine 2500+ Monthly Planner Stickers Daily Planner Adhesive Color Coding Sticker for Womens Scrapbooking Calendar Decor Monthly Holiday Seasonal Journal Decor

FindFunFine£7.464.7★13 rev

Clever Fox Planner Stickers Monthly Weekly & Daily 14 Sheets Set of 1360+ Unique Planner Stickers by Clever Fox (Value Pack)

Clever Fox£8.264.5★7,305 rev

16 Sheet 1500+ Planner Stickers Colorful Calendar Stickers to Remind To Do Daily Tasks Journaling (Plan)

Quilax£4.614.4★15 rev

Planner Stickers - 12 Months & 14 Sheets Journal Stickers

FULLVINTAGE£6.005.0★6 rev

bloom daily planners Calendar Essentials Planner Stickers - 8 Sheets 1629 Stickers Per Pack! - Color Coordinating Monthly Headings Dates Icons Etc. - Retro Rainbow

bloom daily planners£7.534.6★604 rev

Newest

by launch date

1345 Pcs Planner Stickers (30 Sheets) Aesthetic Diary Journaling Stickers for Calendar Monthly Seasonal Decor Creative Vinyl Decals for Scrapbooking Daily Routine Planning Adults & Students

Autotide£4.392 rev

4mo ago

24Pcs Bohemian Planner Stickers 1700+for Scrapbooking/Journaling/Planners

Vetin£4.563 rev

6mo ago

16 Sheet 900+ Planner Stickers for Daily Tasks & Journaling Colorful Calendar Stickers for Organizing and Decorating

Jovrelant£3.670 rev

6mo ago

16 Sheet 1500+ Planner Stickers Colorful Calendar Stickers to Remind To Do Daily Tasks Journaling (Plan)

Quilax£4.6115 rev

9mo ago

1700+Bosnian Style Planner Stickers Set Boho Planner Stickers for Women 24 Sheets Calendar Sticker for Journals Bullet Planning Scrapbooking

Quilax£5.715 rev

10mo ago

What buyers say about planner stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The stickers are well made”

Value For Money19%

“Great value for the price”

Color16%

“Colourful”

Adhesion/Stickiness12%

“Right size, stickiness”

Advertised Vs Actual Product11%

“does the job”

Ease Of Use5%

“Easy to use”

Design-Overall3%

“Beautiful, classy, high quality and huge variety”

Fun/Entertainment Experience3%

“These are fun”

Collectibles2%

“Good selection”

Size-Overall2%

“Right size, stickiness”

What buyers complain about

Quality-Overall20%

“Good price just not the best quality”

Value For Money10%

“Bit expensive”

Water Resistance10%

“so I doubt that they are waterproof as stated”

Size-Overall10%

“I think they might be a bit big for what I have planned”

Adhesion/Stickiness10%

“My only problem with them though is that they aren't easily re-stickable if you mis-position one”

Top return reasons

Size-Overall55%

Quality-Overall26%

Advertised Vs Actual Product7%

Adhesion/Stickiness3%

Color3%

Unsustainable Design3%

Defective Material/Parts2%

Common questions

Is planner stickers profitable to sell on Amazon United Kingdom?: The niche generates £21K/yr across 36 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (42/100).
How competitive is the planner stickers niche?: 24 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in planner stickers?: Top complaints mined from reviews: Quality-Overall, Value For Money, Water Resistance. The return rate is 0.4%.
When does demand for planner stickers peak?: Demand peaks in Jan–Dec; the busiest month runs 7.0× the quietest.
What does it cost to enter the planner stickers niche?: Listings span £2.95–£12.26; the average listing price is £6.21 (sweet spot $15–$100). The average incumbent carries 1,152 reviews — the moat a new listing must climb.