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Planner Stickers

Fail

Prices span $2.95–$12.26, mostly outside the sweet spot, so Planner Stickers is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£21K/yr170K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
42%top-5 click share · 24 brands · 38 sellers

Flapen Score

Planner Stickers against its category

The dotted line is the Home & Garden average. Past it, Planner Stickers is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Planner Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Planner Stickers 170K times last year and spent an estimated £21K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
2.0%
Market size, estimated
£21Ka year
Peak month
January7.0× the quietest month
Top search term
planner stickers73K searches a year

02 · Price

A sale here is worth £6.21.

Listings sell for £6.21 on average, from £2.95 to £12.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £6.21 that is £0 to £621 a year per listing.

Average price
£6.21under the $15 to $100 sweet spot
Price range
£2.95–£12.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£621
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #1,867 within Scrapbooking & Stamping. It carries 1,152 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
20.3%
Average rank
#1,867in Scrapbooking & Stamping
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,152per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Planner Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£845£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 flat

Sellers

38

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

42%

Top 20: 85%

Open market

35%

  • FindFunFine15%
  • Clever Fox12%
  • Quilax12%
  • FULLVINTAGE12%
  • colortouch8%
  • bloom daily planners6%

Demand

Planner Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Planner Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • planner stickers73K/yr
  • diary stickers26K/yr
  • calendar stickers28K/yr
  • planner accessories13K/yr
  • planner stickers for adults12K/yr
  • teacher planner stickers5K/yr
  • diary stickers organiser adult uk9K/yr
  • stickers for planners3K/yr

Reviews and returns

What reviews say buyers love and hate about Planner Stickers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+1.85

Good price just not the best quality

Value For Money10%+1.25

Bit expensive

Price wise they are on par with most similar products however I personally feel they are expensive given they wont last me very long for the purpose I purchased them for

Water Resistance10%−0.09

so I doubt that they are waterproof as stated

Size-Overall10%−0.10

I think they might be a bit big for what I have planned

Adhesion/Stickiness10%+0.14

My only problem with them though is that they aren't easily re-stickable if you mis-position one

Love

Quality-Overall22%+1.85

The stickers are well made

Good variety

Exceptional Quality

Value For Money19%+1.25

Great value for the price

Great value for money

Good value

Color16%−0.10

Colourful

good range of colours

The colours are very appealing

Adhesion/Stickiness12%+0.14

Right size, stickiness

the stickers are durable with good adhesive

Stick well

Advertised Vs Actual Product11%+0.53

does the job

As described

As pictured and described

Return

0.4% Return rate 66% Fixable by listing

Size-Overall55%▄▆▅▅▁█

I think they might be a bit big for what I have planned

Quality-Overall26%▃▁▄▅█▁

Good price just not the best quality

Advertised Vs Actual Product7%▅█▁▁▁▁
Adhesion/Stickiness3%

My only problem with them though is that they aren't easily re-stickable if you mis-position one

Color3%▁▁█▁▁▁

FAQ

Common Planner Stickers questions

Answered from the same tracked data.