Is plancha profitable to sell on Amazon United Kingdom?

The niche generates £92K/yr across 56 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +207.2%. Flapen's verdict: Worth a look (65/100).

How competitive is the plancha niche?

24 brands and 39 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in plancha?

Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.8%.

When does demand for plancha peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.5× the quietest.

What does it cost to enter the plancha niche?

Listings span £20.40–£475.14; the average listing price is £122.42 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.

plancha

Worth a look

Shows demand growing +207.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+207.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Review moat

Great282.89

avg incumbent reviews — the moat a new listing must climb

Brand share

Great58%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£122.42

avg listing price — sweet spot $15–$100

Market size

Bad£92K

£92K/yr · 106K searches

Price range

Bad£20.40–£475.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, plancha is a £92K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

plancha market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £31K–£61K; units × avg price
Conversion rate: 0.7%
Avg BSR: #300
Page quality: 0%
Prime: 36%
Sponsored: 93%
Out of stock: 12.0%
Avg brand age: 50 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

29%

Top 20: 65%

Open market

36%

Outsunny20%
Callow Retail17%
ROVSUN8%
Charbroil7%
Dellonda7%
onlyfire6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +207.2% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.5×

Open Trend

Top plancha search terms

plancha25K/yr +289.1%0.3% conv.
gas griddle19K/yr +209.2%0.3% conv.
plancha grill22K/yr +70.9%0.3% conv.
plancha bbq9K/yr +422.0%0.2% conv.
bbq plancha6K/yr +581.7%0.3% conv.
gas plancha7K/yr +190.4%0.8% conv.
outdoor griddle7K/yr +144.4%0.1% conv.
gas hot plate6K/yr +129.6%0.7% conv.
gas griddle bbq4K/yr +355.3%0.3% conv.

All search terms

Top plancha products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Huge 4 Burner Gas Plancha BBQ Grill with Black Enamelled Griddle Gas Regulator & Cover Stainless Steel 77.5cm x 34.5cm cooking area 4 x 2.5kw Burners

Callow Retail£163.004.2★109 rev

Outsunny Gas Plancha Barbecue Grill with 3 Stainless Steel Burner 7.5kW Portable Tabletop Gas BBQ with Non-Stick Griddle for Camping Picnic Garden Party Festival

Outsunny£81.524.4★66 rev

4 Burner Gas BBQ Plancha Grill 10kw Output Power with Detachable Trolley - Gas Bottle Regulator - Cover

Callow Retail£156.544.2★109 rev

Char-Broil 140999 Griddle Gas BBQ Cast Iron 12.3 KW Black

Charbroil£261.734.4★36 rev

Dellonda 4 Burner Portable Gas Plancha 10kW BBQ Griddle Stainless Steel - DG23

Dellonda£181.204.5★150 rev

Newest

by launch date

ROVSUN 4 Burner Foldable Propane Griddle with Wheels & Enameled Tray 40000 BTU Portable Flat Top Gas Grill with Electronic Ignition & Regulator for Outdoor Cooking Camping BBQ Tailgating Party

ROVSUN£129.413 rev

3mo ago

ROVSUN 4 Burner Poartable Gas BBQ 4000BTU Outdoor Barbecue Grill Tabletop Stainless Steel BBQ with Non-Stick Griddle for Camping Patio Party

ROVSUN£82.159 rev

3mo ago

Outsunny 3 Burner Portable Gas Plancha BBQ Grill 7.5 kW Outdoor Tabletop Gas Barbecue Grill with Griddle Convertible Side Shelf Built-in Thermometer Lid Adjustable Foot Pads for Camping Black

Outsunny£120.798 rev

3mo ago

Outsunny 2 Burner Grill Griddle Portable Gas Plancha with Warming Rack 5 kW Tabletop Gas BBQ with Grease Cup for Camping Picnic Patios Black

Outsunny£65.8712 rev

4mo ago

Outopee 2 Burner Portable Propane Gas Barbecue Grill 20 000 BTU Tabletop Gas BBQ with Non-Stick Griddle & Electronic Ignition for Outdoor Cooking Camping Picnic Garden Party Festival

Outopee£48.709 rev

5mo ago

What buyers say about plancha

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“produces quality food”

Value For Money16%

“Excellent value”

Ease Of Cleaning13%

“Easy to clean”

Assembly/Installation9%

“So easy to set up”

Ease Of Use6%

“Easy to use”

Size-Overall5%

“Fit for purpose”

Advertised Vs Actual Product3%

“Better then expected”

Strength2%

“Very sturdy and a nice size”

Durability2%

“Durable”

Gifting Purpose2%

“Excellent gift”

What buyers complain about

Assembly/Installation12%

“not able to assemble”

Quality-Overall12%

“Poor quality”

Instructions/User Manual/Troubleshooting8%

“though the instructions are not brilliant”

Value For Money5%

“came dented and damaged. not good enough for the price”

Material Quality5%

“One of the worst built materials I have ever seen”

Weight Heavy5%

“Its far from heavy gauge”

Durability3%

“not for long term use”

Design-Overall2%

“Great kit poor design”

Advertised Vs Actual Product2%

“Missing items from picture”

Non-Stick Coating2%

“NOT NONSTICK”

Top return reasons

Size-Overall35%

Quality-Overall11%

Weight Heavy9%

Heating7%

Functionality-Overall6%

Defective Material/Parts6%

Durability2%

Compatibility-Overall2%

Product Condition2%

Rusts/Corrodes2%

Common questions

Is plancha profitable to sell on Amazon United Kingdom?: The niche generates £92K/yr across 56 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +207.2%. Flapen's verdict: Worth a look (65/100).
How competitive is the plancha niche?: 24 brands and 39 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in plancha?: Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.8%.
When does demand for plancha peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.5× the quietest.
What does it cost to enter the plancha niche?: Listings span £20.40–£475.14; the average listing price is £122.42 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.

plancha

plancha market data

Competition & brand share

Demand & seasonality

Top plancha search terms

Top plancha products on Amazon

Top sellers

Newest

Trending

What buyers say about plancha

What buyers love

What buyers complain about

Top return reasons

Common questions

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