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Plancha

Pass

Plancha scores 65 out of 100, a Pass. Shoppers spend an estimated $92K a year here, search demand grew +207.2% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£92K/yr106K searches / yr
90-day growth
+207.2%search demand this quarter
Competition
29%top-5 click share · 24 brands · 39 sellers

Flapen Score

Plancha against its category

The dotted line is the Home & Garden average. Past it, Plancha is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plancha market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plancha 106K times last year and spent an estimated £92K. The top 5 brands take 58% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +207.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+207.2%
Conversion, latest week
0.7%
Market size, estimated
£92Ka year
Peak month
May6.5× the quietest month
Top search term
plancha25K searches a year

02 · Price

A sale here is worth £122.42.

Listings sell for £122.42 on average, from £20.40 to £475.14. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £122.42 that is £0 to £12K a year per listing.

Average price
£122.42above the $15 to $100 sweet spot
Price range
£20.40–£475.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #300 within Barbecue & Outdoor Dining. It carries 283 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
36%
Out of stock, average day
12.0%
Average rank
#300in Barbecue & Outdoor Dining
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
283per listing
Listings tracked
56

04 · Newcomers

3 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Plancha products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

39

Est. top-5 brand share

58%

Top 20: 98%

Est. top-5 click share

29%

Top 20: 65%

Open market

36%

  • Outsunny20%
  • Callow Retail17%
  • ROVSUN8%
  • Charbroil7%
  • Dellonda7%
  • onlyfire6%

Demand

Plancha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.5×

Search terms

Top Plancha search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plancha25K/yr
  • gas griddle19K/yr
  • plancha grill22K/yr
  • plancha bbq9K/yr
  • bbq plancha6K/yr
  • gas plancha7K/yr
  • outdoor griddle7K/yr
  • gas hot plate6K/yr
  • gas griddle bbq4K/yr

Reviews and returns

What reviews say buyers love and hate about Plancha

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Assembly/Installation”
0.8%of orders come back
“not able to assemble”
A buyer, on “Assembly/Installation”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Plancha questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data