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Plancha

Plancha shows demand growing +207.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

65
Worth a look
Market size 23Growth 98Conversion 9Competition 86Returns 96Price range 18Avg price 68Brand share 77Review moat 86Quality gap 68
This niche Category average

Is Plancha profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plancha is a £92K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.

Plancha: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +207.2% over the last 90 days and 0.7% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr500
Search volume / yr+207.2%106K
Conversion rate0.7%
Avg price£122.42

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers24 · 39
Top-5 product click share29%
Open market42%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement93%
New entrants (1y)15· 3 succeeded
Avg rating4.3★
Avg reviews283

Top Plancha products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

39

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

29%

Top 20: 65%

Open market

36%

  • Outsunny20%
  • Callow Retail17%
  • ROVSUN8%
  • Charbroil7%
  • Dellonda7%
  • onlyfire6%

Plancha demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR0.7%Products56Brands24Top 5 Brands58%OOS Rate12.0%Rating4.3★Reviews283Avg BSR#300
8K6KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.5×

Top Plancha search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • plancha25K/yr
  • gas griddle19K/yr
  • plancha grill22K/yr
  • plancha bbq9K/yr
  • bbq plancha6K/yr
  • gas plancha7K/yr
  • outdoor griddle7K/yr
  • gas hot plate6K/yr
  • gas griddle bbq4K/yr

What reviews say buyers love and hate about Plancha

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall20%

produces quality food

Value For Money16%

Excellent value

Ease Of Cleaning13%

Easy to clean

Assembly/Installation9%

So easy to set up

Ease Of Use6%

Easy to use

What buyers complain about

57% of reviews
Assembly/Installation12%

not able to assemble

Quality-Overall12%

Poor quality

Instructions/User Manual/Troubleshooting8%

though the instructions are not brilliant

Value For Money5%

came dented and damaged. not good enough for the price

Material Quality5%

One of the worst built materials I have ever seen

Plancha return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Quality-Overall
11%
3Weight Heavy
9%
4Heating
7%
5Functionality-Overall
6%

Common Plancha questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plancha 65/100 on Amazon United Kingdom — Worth a look. The niche generates £92K/yr across 56 tracked products. 3 of 15 products launched in the last 360 days are still selling. Search demand moved +207.2% over the last 90 days.
Search demand for Plancha on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 6.5× the quietest.