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Plancha

Pass

Plancha scores 65 out of 100, a Pass. Shoppers spend $92K a year here, search demand grew +207.2% this quarter, and returns run at 0.8% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£92K/yr106K searches / yr
90-day growth
+207.2%search demand this quarter
Competition
29%top-5 click share · 24 brands · 39 sellers

Flapen Score

Plancha against its category

The dotted line is the Home & Garden average. Past it, Plancha is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plancha market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plancha 106K times last year and spent an estimated £92K. The top 5 brands take 58% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +207.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+207.2%
Conversion, latest week
0.7%
Market size, estimated
£92Ka year
Peak month
May6.5× the quietest month
Top search term
plancha25K searches a year

02 · Price

A sale here is worth £122.42.

Listings sell for £122.42 on average, from £20.40 to £475.14. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £122.42 that is £0 to £12K a year per listing.

Average price
£122.42above the $15 to $100 sweet spot
Price range
£20.40–£475.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #300 within Barbecue & Outdoor Dining. It carries 283 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
36%
Out of stock, average day
12.0%
Average rank
#300in Barbecue & Outdoor Dining
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
283per listing
Listings tracked
56

04 · Newcomers

Amazon counts 3 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Plancha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

39

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

29%

Top 20: 65%

Open market

36%

  • Outsunny20%
  • Callow Retail17%
  • ROVSUN8%
  • Charbroil7%
  • Dellonda7%
  • onlyfire6%

Demand

Plancha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.5×

Search terms

Top Plancha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plancha25K/yr
  • gas griddle19K/yr
  • plancha grill22K/yr
  • plancha bbq9K/yr
  • bbq plancha6K/yr
  • gas plancha7K/yr
  • outdoor griddle7K/yr
  • gas hot plate6K/yr
  • gas griddle bbq4K/yr

Reviews and returns

What reviews say buyers love and hate about Plancha

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation12%−0.03

not able to assemble

Instructions are poor

Terrible to build

Quality-Overall12%−0.03

Poor quality

This shows poor quality control at the manufacturer

let down by build quality

Instructions/User Manual/Troubleshooting8%−0.07

though the instructions are not brilliant

found the instructions not clear

the instructions of you can even call them that are absolutely useless

Value For Money5%+0.90

came dented and damaged. not good enough for the price

Uneven cooking, Price

have left us owed £195

Material Quality5%−0.04

One of the worst built materials I have ever seen

This is the quality of the materials they are made off

Not fully stainless steal due to the sides are powder coated steel of some sort

Love

Quality-Overall20%−0.03

produces quality food

Good quality

Easy set up great quality

Value For Money16%+0.90

Excellent value

Excellent price

great value for money

Ease Of Cleaning13%+1.29

Easy to clean

Cleans up really well and is relatively easy to manoeuvre and use

keep clean too

Assembly/Installation9%−0.03

So easy to set up

I bought this last week it was easy enough to assemble

easy to put together

Ease Of Use6%+0.26

Easy to use

Very easy to control

Very handy useful tools handy to keep in bag

Return

0.8% Return rate 43% Fixable by listing

Size-Overall35%▃▅█▇▇▅
Quality-Overall11%▁▁▅▃▄█

Poor quality

This shows poor quality control at the manufacturer

let down by build quality

Weight Heavy9%▆█▁█▅▇

Its far from heavy gauge

Quite heavy

very heavy when boxed

Heating7%▆█▇▃▃▂
Functionality-Overall6%█▂▁▂▂▃

FAQ

Common Plancha questions

Answered from the same tracked data.