Placemats

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £531K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-23.5%

Conversion, latest week

1.6%

Market size, estimated

£531Ka year

Peak month

December2.8× the quietest month

Top search term

placemats525K searches a year

Listings sell for £12.61 on average, from £6.26 to £27.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £12.61 that is £3K to £6K a year per listing.

Average price

£12.61under the $15 to $100 sweet spot

Price range

£6.26–£27.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #104 within Home Textiles. It carries 1,488 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

94%

Out of stock, average day

2.8%

Average rank

#104in Home Textiles

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,488per listing

Listings tracked

70

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months