Placemats
Placemats shows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-23.5% this quarter) keeps it on the watch list.
Flapen Score
Is Placemats profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Placemats is a £531K/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Placemats: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -23.5% over the last 90 days and 1.6% of searches end in a purchase.
£531K
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 70 products
Top Placemats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Purejoy Placemats and Coaster Sets 6 Christmas Table Mats PU Leather Heat-Resistant Washable and Non-Slip 43 * 30 cm Dinner Table Mats Set of 6 for Kitchen Table Mat Indoor Outdoor (Grey)
- Price
- £14.87
- Rating
- 4.6/5
- Reviews
- 1,311
- Age
- 4y ago
SHACOS 38cm Round Placemats Set of 6 Braided Woven Place Mats Washbale Table Placemat Round Heat Resistant Table Mats for Kitchen Dining Home Restaurant Beige
- Price
- £10.07
- Rating
- 4.3/5
- Reviews
- 7,677
- Age
- 8y ago
Myir JUN Table Mats Placemats Set of 6 Place Mats for Table Woven Vinyl
- Price
- £10.68
- Rating
- 4.5/5
- Reviews
- 7,496
- Age
- 8y ago
Pimpernel Set of 6 Retro Placemats for Table - 5mm Cork-Backed Placemats Featuring Classic Food Menu Snippets Heat Resistant to Protect Work Surfaces 30.5 x 23cm
- Price
- £18.06
- Rating
- 4.4/5
- Reviews
- 1,633
- Age
- 12y ago
Heat Resistant Cork Back Table Place Mats Set of 4 Pretty Water Colour Busy Bees Design by Jennifer Rose Gallery
- Price
- £8.34
- Rating
- 4.4/5
- Reviews
- 959
- Age
- 4y ago
Trending
90-day click momentum
SHACOS Round Placemats and Coasters Set of 6 Round Braided Woven Place Mats Washable Beige Table Mats and Coasters Sets Heat Resistant Table Mats for Kitchen Dining Table Home Restaurant
- Price
- £12.77
- Rating
- 4.3/5
- Reviews
- 7,677
- Age
- 2y ago
Purejoy Placemats and Coaster 6 Sets PVC Christmas Table Mats Heat-Resistant Washable and Non-Slip 45 * 30 cm Dinner Table Mats Set of 6 for Kitchen Table Indoor Outdoor (Beige)
- Price
- £17.20
- Rating
- 4.6/5
- Reviews
- 1,311
- Age
- 4y ago
APLKER PU Leather Placemats 17×12 Washable Dual Sided Table Mats Set of 6
- Price
- £14.46
- Rating
- 4.8/5
- Reviews
- 387
- Age
- 1y ago
Purejoy Placemats and Coaster Sets 6 Christmas Table Mats PU Leather Heat-Resistant Washable and Non-Slip 43 * 30 cm Dinner Table Mats Set of 6 for Kitchen Mat Table Indoor (Light Grey)
- Price
- £15.13
- Rating
- 4.6/5
- Reviews
- 1,311
- Age
- 4y ago
![Euqvunn Placemats and Coaster Set of 6 Heat-Resistant Non-Slip and Washable [Dual-Sided] PU Table Place Mats for Kitchen Indoor Outdoor (43×30cm-Grey)](https://m.media-amazon.com/images/I/51UqXhs1oBL.jpg)
Euqvunn Placemats and Coaster Set of 6 Heat-Resistant Non-Slip and Washable [Dual-Sided] PU Table Place Mats for Kitchen Indoor Outdoor (43×30cm-Grey)
- Price
- £12.19
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 11y ago
Newest
by launch date
4 Pcs 30x45cm Placemats Silver Grey Table Mats Set of 4 PVC Christmas Placemats for Diningtable Protection Washable Gray Table Mats for Home and Restaurant Use
- Price
- £7.07
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 11mo ago
20CM Placemats Set of 4 Round Cotton Braided Woven Placemats
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 1y ago
Myir JUN Leather Table Mats and Coasters Dual-Sided Placemats Waterproof
- Price
- £12.17
- Rating
- 4.4/5
- Reviews
- 2,349
- Age
- 1y ago
APLKER PU Leather Placemats 17×12 Washable Dual Sided Table Mats Set of 6
- Price
- £14.46
- Rating
- 4.8/5
- Reviews
- 387
- Age
- 1y ago
SHACOS Round Placemats and Coasters Set of 6 Round Braided Woven Place Mats Washable Beige Table Mats and Coasters Sets Heat Resistant Table Mats for Kitchen Dining Table Home Restaurant
- Price
- £12.77
- Rating
- 4.3/5
- Reviews
- 7,677
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
44 falling
Sellers
78
Top-5 brand share
49%
Top 20: 84%
Top-5 click share
29%
Top 20: 64%
Open market
46%
- Purejoy11%
- Myir JUN11%
- SHACOS11%
- Pimpernel10%
- Homcomodar7%
- APLKER4%
Placemats demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Placemats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- placemats525K/yr
- table mats402K/yr
- place mats for table321K/yr
- place mats223K/yr
- table mats set of 6160K/yr
- placemats and coaster sets 6178K/yr
- table mats set of 4110K/yr
- table placemats98K/yr
- placemats set of 473K/yr
- place mats for table 689K/yr
What reviews say buyers love and hate about Placemats
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Excellent product”
“easy to clean down”
“Good for the price”
“Beautiful design”
“Colours are lovely”
What buyers complain about
66% of reviews“Low quality”
“Lost one star as the thickness of the mats could be better quality”
“Quite large”
“more expensive than they are”
“they do have some stains on them”
Placemats return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
66%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Placemats questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
