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Pizza Tray

prices mostly outside the sweet spot ($2.62–$12.71) — Pizza Tray doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 51Growth 17Conversion 84Competition 16Returns 98Price range 0Avg price 23Brand share 40Review moat 56Quality gap 23
This niche Category average

Is Pizza Tray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pizza Tray is a £297K/yr Amazon United Kingdom market (381K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.

Pizza Tray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.0% over the last 90 days and 9.3% of searches end in a purchase.

£297K

revenue / yr

Units sold / yr40K
Search volume / yr-15.0%381K
Conversion rate9.3%
Avg price£8.37

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 27
Top-5 product click share81%
Open market19%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement67%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,278

Top Pizza Tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£30K£59K£89K£119K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

27

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

15%

  • Prestige29%
  • Prochef22%
  • Russell Hobbs13%
  • GEEZY9%
  • huoanpo8%
  • LOLYSIC4%
  • Open — no brand owns it (6 brands, 15%)

Pizza Tray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume381KCVR9.3%Products12Brands12Top 5 Brands81%OOS Rate9.0%Rating4.6★Reviews1,278Avg BSR#15
9K7KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Pizza Tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pizza tray245K/yr
  • pizza trays for oven35K/yr
  • pizza pan22K/yr
  • pizza trays20K/yr
  • pizza oven tray13K/yr
  • pizza trays for oven non stick10K/yr
  • pizza pans8K/yr
  • pizza baking tray6K/yr
  • oven pizza tray5K/yr
  • pizza baking tray for oven3K/yr

What reviews say buyers love and hate about Pizza Tray

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall26%

Good quality

Value For Money15%

worth the money

Ease Of Cleaning13%

Cleans up well after each use

Size-Overall11%

Big enough for large family

Adhesion/Stickiness6%

No sticking and the size are ample for me

What buyers complain about

74% of reviews
Adhesion/Stickiness23%

NOT Non Stick at all

Size-Overall21%

It is not sized for a 14inch pizza as expected

Heating5%

the oven needs to be a lot hotter

Non-Stick Coating5%

Non stick coating coming off after washing with soft dish cloth

Functionality-Overall5%

it simply does not work

Pizza Tray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
70%
2Advertised Vs Actual Product
7%
3Quality-Overall
6%
4Functionality-Overall
4%
5Paint Quality
1%

Common Pizza Tray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pizza Tray 41/100 on Amazon United Kingdom — Skip it. The niche generates £297K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -15.0% over the last 90 days.
Search demand for Pizza Tray on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.