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Pizza Tray

Fail

Prices span $2.62–$12.71, mostly outside the sweet spot, so Pizza Tray is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£297K/yr381K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
81%top-5 click share · 12 brands · 27 sellers

Flapen Score

Pizza Tray against its category

The dotted line is the Home & Garden average. Past it, Pizza Tray is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Tray 381K times last year and spent an estimated £297K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £297K a year.

Searches, last 12 months
381K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
9.3%
Market size, estimated
£297Ka year
Peak month
January1.3× the quietest month
Top search term
pizza tray245K searches a year

02 · Price

A sale here is worth £8.37.

Listings sell for £8.37 on average, from £2.62 to £12.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £8.37 that is £17K to £21K a year per listing.

Average price
£8.37under the $15 to $100 sweet spot
Price range
£2.62–£12.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£17K–£21K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #15 within Bakeware. It carries 1,278 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#15in Bakeware
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,278per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pizza Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£30K£59K£89K£119K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

27

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

15%

  • Prestige29%
  • Prochef22%
  • Russell Hobbs13%
  • GEEZY9%
  • huoanpo8%
  • LOLYSIC4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Pizza Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pizza Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pizza tray245K/yr
  • pizza trays for oven35K/yr
  • pizza pan22K/yr
  • pizza trays20K/yr
  • pizza oven tray13K/yr
  • pizza trays for oven non stick10K/yr
  • pizza pans8K/yr
  • pizza baking tray6K/yr
  • oven pizza tray5K/yr
  • pizza baking tray for oven3K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness23%−0.09

NOT Non Stick at all

Non non-stick

The pizza did not stick to the pan

Size-Overall21%−0.06

It is not sized for a 14inch pizza as expected

Was too big for my oven have to leave the door ajar looks good

don't care if they are smaller than advertised as in bit using them for shop bought pizzas

Heating5%−0.02

the oven needs to be a lot hotter

Non-Stick Coating5%−0.01

Non stick coating coming off after washing with soft dish cloth

Functionality-Overall5%−0.01

it simply does not work

Does not work properly

Love

Quality-Overall26%+1.33

Good quality

Really well made

These are very well made items

Value For Money15%+0.54

worth the money

Good value

Good value for money

Ease Of Cleaning13%+1.21

Cleans up well after each use

Easy cleaning

clean easily

Size-Overall11%−0.06

Big enough for large family

Good size

not too big

Adhesion/Stickiness6%−0.09

No sticking and the size are ample for me

Well worth the money easy clean none stick excellent quality

Good non stick

Return

0.4% Return rate 83% Fixable by listing

Size-Overall70%▆▇██▇▅

It is not sized for a 14inch pizza as expected

Was too big for my oven have to leave the door ajar looks good

don't care if they are smaller than advertised as in bit using them for shop bought pizzas

Advertised Vs Actual Product7%▄█▁▄▁▅
Quality-Overall6%█▁█▁▃▃
Functionality-Overall4%▁▁▁▁▁█

it simply does not work

Does not work properly

Paint Quality1%▁▁▁▁█▁

FAQ

Common Pizza Tray questions

Answered from the same tracked data.