Is pizza tray profitable to sell on Amazon United Kingdom?

The niche generates £297K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (41/100).

How competitive is the pizza tray niche?

12 brands and 27 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in pizza tray?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Heating. The return rate is 0.4%.

When does demand for pizza tray peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the pizza tray niche?

Listings span £2.62–£12.71; the average listing price is £8.37 (sweet spot $15–$100). The average incumbent carries 1,278 reviews — the moat a new listing must climb.

pizza tray

Skip it

Prices mostly outside the sweet spot ($2.62–$12.71) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,277.5

avg incumbent reviews — the moat a new listing must climb

Market size

Good£297K

£297K/yr · 381K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.37

avg listing price — sweet spot $15–$100

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Price range

Bad£2.62–£12.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, pizza tray is a £297K/yr Amazon United Kingdom market (381K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

pizza tray market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £251K–£335K; units × avg price
Conversion rate: 9.3%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 9.0%
Avg brand age: 43 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

15%

Prestige29%
Prochef22%
Russell Hobbs13%
GEEZY9%
huoanpo8%
LOLYSIC4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top pizza tray search terms

pizza tray245K/yr -15.7%8.8% conv.
pizza trays for oven35K/yr -28.3%10.9% conv.
pizza pan22K/yr -3.7%2.5% conv.
pizza trays20K/yr +4.3%5.3% conv.
pizza oven tray13K/yr -15.0%9.2% conv.
pizza trays for oven non stick10K/yr -2.9%11.5% conv.
pizza pans8K/yr -1.6%0.7% conv.
pizza baking tray6K/yr -27.1%8.6% conv.
oven pizza tray5K/yr -16.5%8.7% conv.
pizza baking tray for oven3K/yr +29.9%12.2% conv.

All search terms

Top pizza tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prestige Non Stick Pizza Tray 12 inch - Aerolift Pizza Pan Durable Carbon Steel with Extra Large Handles & Cushion Base Pizza Oven Tray 31 x 31 x 2 cm

Prestige£4.354.7★1,167 rev

Prochef Non-Stick Large 32.5cm/12.5inch Carbon Steel Pizza Tray - Fridge Freezer & Dishwasher Safe with 5 Year Guarantee - Black

Prochef£4.764.7★3,851 rev

Russell Hobbs Nightfall Stone Set of 2 Large Pizza Trays - 14.5 Pizza Pans Non-Stick Round Baking Trays Carbon Steel PFOA Free Perforated Base for Crispy Cooking Ideal for Pizzas Garlic Bread

Russell Hobbs£12.274.7★421 rev

GEEZY Large Non-Stick Pizza Baking Tray 32cm (12.5) - Set of 2 Round Carbon Steel Perforated Holes Dishwasher Fridge Freezer Safe - Pizza Pan & Plate for Oven Flatbread Family Meals

GEEZY£7.494.6★638 rev

huoanpo 2 PCS Non-Stick Pizza Tray Perforated Oven Safe Baking Tray

huoanpo£7.464.6★55 rev

Newest

by launch date

Morrisons Skandia Round Pizza Tray 12 Inch

Morrisons£2.624 rev

11mo ago

huoanpo 2 PCS Non-Stick Pizza Tray Perforated Oven Safe Baking Tray

huoanpo£7.4655 rev

1y ago

hunnycook 2 Pcs Pizza Trays for Oven -13 Pizza Pan with Holes and Handle Carbon Steel Non Stick Baking Tray Set for Cooking Baking Dishwasher Safe

hunnycook£11.9392 rev

1y ago

LOLYSIC 2 Pcs Pizza Tray 14 Inch Round Perforated Pizza Baking Tray for Oven Thickened Metal Pizza Oven Tray 36 x 33 x 1.5cm Pizza Trays for Homemade Pizza Chips and Pastry

LOLYSIC£12.2771 rev

3y ago

Salter COMBO-8103 Megastone Non-Stick Pizza Pan - Set Of 2 Carbon Steel Pizza Trays 11Ø/29cm Perforated Base For Even Cooking & Extra Crisp Easy Clean Lightweight Baking Sheet Oven Safe To 220C

Salter£12.7183 rev

4y ago

What buyers say about pizza tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Good quality”

Value For Money15%

“worth the money”

Ease Of Cleaning13%

“Cleans up well after each use”

Size-Overall11%

“Big enough for large family”

Adhesion/Stickiness6%

“No sticking and the size are ample for me”

Cooking Experience4%

“Excellent cooking of homemade pizzas”

Advertised Vs Actual Product4%

“does the job”

Baking4%

“baking trays”

Efficiency3%

“Really works”

Non-Stick Coating2%

“Easy to use very good non stick”

What buyers complain about

Adhesion/Stickiness23%

“NOT Non Stick at all”

Size-Overall21%

“It is not sized for a 14inch pizza as expected”

Heating5%

“the oven needs to be a lot hotter”

Non-Stick Coating5%

“Non stick coating coming off after washing with soft dish cloth”

Functionality-Overall5%

“it simply does not work”

Temperature Control5%

“Temperature Usage Issue”

Value For Money5%

“Very poor value for money”

Handle Quality2%

“The silicone handles are also quite useless”

Heat Resistance2%

“they get just as hot as the tray itself”

Durability2%

“I have had this for just over a year with very little use”

Top return reasons

Size-Overall70%

Advertised Vs Actual Product7%

Quality-Overall6%

Functionality-Overall4%

Paint Quality1%

Leak-Proof1%

Stain Resistance1%

Flatness1%

Adhesion/Stickiness1%

Heating1%

Common questions

Is pizza tray profitable to sell on Amazon United Kingdom?: The niche generates £297K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (41/100).
How competitive is the pizza tray niche?: 12 brands and 27 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in pizza tray?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Heating. The return rate is 0.4%.
When does demand for pizza tray peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the pizza tray niche?: Listings span £2.62–£12.71; the average listing price is £8.37 (sweet spot $15–$100). The average incumbent carries 1,278 reviews — the moat a new listing must climb.