Pizza Stone
MaybeReturns run at only 1.1% of orders. But buyers convert on only 3.4% of searches, so Pizza Stone is a Maybe.
- Flapen Score
- 62 / 100Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 5162
- Market size
- £235K/yr327K searches / yr
- 90-day growth
- +19.3%search demand this quarter
- Competition
- 43%top-5 click share · 16 brands · 28 sellers
Flapen Score
Pizza Stone against its category
The dotted line is the Home & Garden average. Past it, Pizza Stone is stronger. Inside it, weaker.
Market
The Pizza Stone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pizza Stone 327K times last year and spent an estimated £235K. The top 5 brands take 64% of clicks. Demand peaks in May. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £235K a year.
- Searches, last 12 months
- 327K
- Growth, 90 days vs prior 90
- +19.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £235Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- pizza stone174K searches a year
02 · Price
A sale here is worth £20.91.
Listings sell for £20.91 on average, from £10.11 to £31.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £20.91 that is £5K to £10K a year per listing.
- Average price
- £20.91inside the $15 to $100 sweet spot
- Price range
- £10.11–£31.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #21 within Bakeware. It carries 1,231 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 76%
- Out of stock, average day
- 22.4%
- Average rank
- #21in Bakeware
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,231per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Pizza Stone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZENO Pizza Stone 33CM | Pizza Stones for Oven | Pizza Stones for BBQ Pizza Oven | Even Heat Distribution | Pizza Cutter Included | Non Stick Pizza Stone with Stainless Steel Handles
- Price
- £11.37
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 1y ago

Unicook Small Pizza Stone 26cm Round Cordierite Baking Stone for Oven and BBQ Ideal for Baking Bread Cookies Pizza
- Price
- £14.60
- Rating
- 4.3/5
- Reviews
- 6,257
- Age
- 7y ago

Unicook Square Pizza Stone 30.5cm Heavy Duty Ceramic Baking Stone for Oven BBQ and Grill Ideal for Making Crisp Crust Pizza Bread Cookies and More Thermal Shock Resistant Durable and Safe
- Price
- £24.73
- Rating
- 4.4/5
- Reviews
- 1,253
- Age
- 6y ago

Unicook Pizza Stone Cordierite Baking Stone for Oven and BBQ Grilling Pizza Plate Ideal for Making Bread Cookies and More Thermal Shock Resistant Durable and Safe Rectangular 38 x 30 cm
- Price
- £29.51
- Rating
- 4.4/5
- Reviews
- 8,991
- Age
- 9y ago

Pizza Stone and Peel Set 38x30cm Cordierite - Joejis Kitchen Oven BBQ
- Price
- £31.69
- Rating
- 4.3/5
- Reviews
- 513
- Age
- 6y ago
Trending
90-day click momentum
Unicook 40.6 x 35.6 cm Square Cordierite Pizza Stone with Rack Oven Baking Stone for Bread Pizza Pan for Baking Crispy Bread Pie and Cookies Includes Carry Rack and Dough Scraper
- Price
- £25.86
- Rating
- 4.3/5
- Reviews
- 396
- Age
- 1y ago

Grillstream Ceramic Pizza Stone Lightweight Durable Heat-Retaining & Easy-to-Clean Versatile Barbecue Accessory
- Price
- £26.99
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Vintage Gourmet Cordierite Pizza Classic Baking Stone 12 Inch Square Professional Stone15mm Thickness for The Best Pizza
- Price
- £11.84
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 2y ago

Pizza Stone and Peel Set 38x30cm Cordierite - Joejis Kitchen Oven BBQ
- Price
- £31.69
- Rating
- 4.3/5
- Reviews
- 513
- Age
- 6y ago

Kamado Joe KJ-PS23 Classic Pizza Stone 15 Diameter
- Price
- £24.32
- Rating
- 4.6/5
- Reviews
- 940
- Age
- 13y ago
Newest
by launch date
NumRise Pizza Stone 30.5×30.5 cm Square Pizza Stone for Oven and Grill Heavy Duty Cooking Stone Includes Free Plastic Scraper Silicone Brush Cordierite Baking Stone for Pizza Bread BBQ
- Price
- £20.99
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 11mo ago

Grillstream Ceramic Pizza Stone Lightweight Durable Heat-Retaining & Easy-to-Clean Versatile Barbecue Accessory
- Price
- £26.99
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Blackmoor 65449 Pizza Stone/Large Cordierite Baking Stone for Oven and BBQ Heavy Duty Grill Stone/Ideal for Baking Crisp Crust Pizzas and Bread Cookies and Pastries / 32 x 32 cm
- Price
- £11.72
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 1y ago

Unicook 40.6 x 35.6 cm Square Cordierite Pizza Stone with Rack Oven Baking Stone for Bread Pizza Pan for Baking Crispy Bread Pie and Cookies Includes Carry Rack and Dough Scraper
- Price
- £25.86
- Rating
- 4.3/5
- Reviews
- 396
- Age
- 1y ago

15 Inch Ceramic Pizza Stone Set - Non-Stick Stain-Free with Bonus Cutter (Round 15 Inch)
- Price
- £16.47
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
28
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
43%
Top 20: 95%
Open market
31%
- Unicook26%
- ZENO17%
- ROCKSHEAT11%
- joeji's Kitchen5%
- VonShef5%
- Greenfields5%
Demand
Pizza Stone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Pizza Stone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pizza stone174K/yr
- pizza stone for bbq20K/yr
- pizza stones for oven61K/yr
- bbq pizza stone9K/yr
- pizza stone for oven16K/yr
- baking stone13K/yr
- pizza stones7K/yr
- pizza oven stone5K/yr
- oven pizza stone5K/yr
- pizza stone for grill2K/yr
Reviews and returns
What reviews say buyers love and hate about Pizza Stone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality pizza stone
Shocking quality
Poor quality
difficult to clean
Impossible to clean after use
cannot be cleaned afterwards
Wrong size for me slightly too big
This is bigger than 33cm, its 38cm
Too big for an American nadir pizza oven
Not one of the best I've bought put in to pre heat as it said to do when ready put pie on stone as stated took out pie*""" stuck fast to stone
The stone heats up slowly
expensive
Bit over priced for what it is
waste of money
Love
Complete kit and Solid product
Good quality stone
Excellent product
Well worth having
Great value for money
Good price
Happy Baking
pizzas were amazing
Great for bread & pizza
Good size
Fits in my Panasonic combo oven NN-CS89LB bottom shelf
Great size pizza stone
Made the pizzas really crisp on the underside
turned really crispy
nicely crisps the bottom of your pizza
Return
1.1% Return rate 67% Fixable by listing
Wrong size for me slightly too big
This is bigger than 33cm, its 38cm
Too big for an American nadir pizza oven
Poor quality pizza stone
Shocking quality
Poor quality
This baking stone is made of basalt, and therefore is very heavy and very dense
very heavy, very costly
Weighty
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza Stone questions
Answered from the same tracked data.









