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Pizza Stone

Maybe

An estimated 1.1% of orders come back. But buyers convert on only 3.4% of searches, so Pizza Stone is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£235K/yr327K searches / yr
90-day growth
+19.3%search demand this quarter
Competition
43%top-5 click share · 16 brands · 28 sellers

Flapen Score

Pizza Stone against its category

The dotted line is the Home & Garden average. Past it, Pizza Stone is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Stone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Stone 327K times last year and spent an estimated £235K. The top 5 brands take 64% of clicks. Demand peaks in May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £235K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
+19.3%
Conversion, latest week
3.4%
Market size, estimated
£235Ka year
Peak month
May1.7× the quietest month
Top search term
pizza stone174K searches a year

02 · Price

A sale here is worth £20.91.

Listings sell for £20.91 on average, from £10.11 to £31.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £20.91 that is £5K to £10K a year per listing.

Average price
£20.91inside the $15 to $100 sweet spot
Price range
£10.11–£31.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #21 within Bakeware. It carries 1,231 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
76%
Out of stock, average day
22.4%
Average rank
#21in Bakeware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,231per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Pizza Stone products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

28

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 95%

Open market

31%

  • Unicook26%
  • ZENO17%
  • ROCKSHEAT11%
  • joeji's Kitchen5%
  • VonShef5%
  • Greenfields5%

Demand

Pizza Stone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Pizza Stone search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pizza stone174K/yr
  • pizza stone for bbq20K/yr
  • pizza stones for oven61K/yr
  • bbq pizza stone9K/yr
  • pizza stone for oven16K/yr
  • baking stone13K/yr
  • pizza stones7K/yr
  • pizza oven stone5K/yr
  • oven pizza stone5K/yr
  • pizza stone for grill2K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Stone

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Poor quality pizza stone”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pizza Stone questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data