- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £51K/yr108K searches / yr
- 90-day growth
- +105.7%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 10 sellers
Flapen Score
Pizza Steel against its category
The dotted line is the Home & Garden average. Past it, Pizza Steel is stronger. Inside it, weaker.
Market
The Pizza Steel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pizza Steel 108K times last year and spent an estimated £51K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +105.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- +105.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £51Ka year
- Top search term
- pizza steel70K searches a year
02 · Price
A sale here is worth £42.63.
Listings sell for £42.63 on average, from £17.89 to £62.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £42.63 that is £0 to £4K a year per listing.
- Average price
- £42.63inside the $15 to $100 sweet spot
- Price range
- £17.89–£62.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #63 within Bakeware. It carries 229 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 75%
- Out of stock, average day
- 13.8%
- Average rank
- #63in Bakeware
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 229per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Pizza Steel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chef Pomodoro Pizza Steel for Oven 16 Inch 1/4 Inch Thick Baking Steel for Oven Grill Sourdough Bread Baking Stone for Oven with Lifting Holes 16 X 13.25 (40.6 x 33.6 cm)
- Price
- £49.45
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 2y ago

Chef Pomodoro Pizza Steel for Oven 14 Inch 1/4 Inch Thick Baking Steel for Oven Grill Sourdough Bread Baking Stone for Oven with Lifting Holes 14 X 12 (35.6 x 30.5 cm)
- Price
- £48.15
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 1y ago

Chef Pomodoro Pizza Steel for Oven 16 Inch 1/4 Inch Thick Baking Steel for Oven Grill Sourdough Bread Baking Stone for Oven with Lifting Holes 16 X 16 (40.6 x 40.6 cm)
- Price
- £54.32
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 1y ago

onlyfire Pizza Steel for Oven and BBQ Grill 16 x 14 inch Large Non-Stick Pizza Pan High Performance Heat Conductive Baking Steel for Pizza Bread and BBQ
- Price
- £43.91
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

Chef Pomodoro Pizza Steel for Oven 13.25 Inch 1/4 Inch Thick Baking Steel for Oven Grill Sourdough Bread Baking Stone for Oven with Lifting Holes 13.25 X 13.25 (33.6 x 33.6 cm)
- Price
- £44.22
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 4y ago
Trending
90-day click momentum
Chef Pomodoro Pizza Steel for Oven 16 Inch 1/4 Inch Thick Baking Steel for Oven Grill Sourdough Bread Baking Stone for Oven with Lifting Holes 16 X 16 (40.6 x 40.6 cm)
- Price
- £54.32
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 1y ago

Thorness Black Cast Iron 14 Pizza Pan | Skillet for Cooking | Baking and Grilling | Long Lasting and Durable | Even Heating
- Price
- £18.31
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 2y ago

Chef Pomodoro Pizza Steel for Oven 16 Inch 1/4 Inch Thick Baking Steel for Oven Grill Sourdough Bread Baking Stone for Oven with Lifting Holes 16 X 13.25 (40.6 x 33.6 cm)
- Price
- £49.45
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 2y ago

onlyfire Pizza Steel for Oven and BBQ Grill 16 x 14 inch Large Non-Stick Pizza Pan High Performance Heat Conductive Baking Steel for Pizza Bread and BBQ
- Price
- £43.91
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

Chef Pomodoro Pizza Steel for Oven 14 Inch 1/4 Inch Thick Baking Steel for Oven Grill Sourdough Bread Baking Stone for Oven with Lifting Holes 14 X 12 (35.6 x 30.5 cm)
- Price
- £48.15
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 1y ago
Newest
by launch date
ROCKSHEAT 16 x 13.4 inch Pizza Steel Heavy Duty Heats 20X Faster Baking Steel Premium Carbon Steel Baking Plate for Perfectly Crispy Pizzas and Breads Ideal for Home and Commercial Use
- Price
- £44.58
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 7mo ago

Chef Pomodoro Pizza Steel for Oven 14 Inch 1/4 Inch Thick Baking Steel for Oven Grill Sourdough Bread Baking Stone for Oven with Lifting Holes 14 X 12 (35.6 x 30.5 cm)
- Price
- £48.15
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 1y ago

Chef Pomodoro Pizza Steel for Oven 16 Inch 1/4 Inch Thick Baking Steel for Oven Grill Sourdough Bread Baking Stone for Oven with Lifting Holes 16 X 16 (40.6 x 40.6 cm)
- Price
- £54.32
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 1y ago

Round Pizza Stone 15 Inch Pizza Pan for Oven Stovetop Grill or Campfires Non-Stick Even-Heating Durable Baking Pan Black
- Price
- £17.89
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago

ROCKSHEAT 30 x 30cm Square Pizza Steel Premium Carbon Steel Baking Plate for Perfectly Crispy Pizzas and Breads Dual Handles Ideal for Home and Commercial Use
- Price
- £35.76
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
10
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Chef Pomodoro62%
- Generic9%
- onlyfire9%
- Brod & Taylor8%
- ROCKSHEAT8%
- Thorness2%
- Open — no brand owns it (1 brand, 2%)
Demand
Pizza Steel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 4.1× · 8 of 12 months tracked
Search terms
Top Pizza Steel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pizza steel70K/yr
- pizza steel for oven20K/yr
- baking steel15K/yr
- baking steel pizza3K/yr
Reviews and returns
What reviews say buyers love and hate about Pizza Steel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This beast is very heavy
Very heavy
However, it is extremely heavy and Amazon return options only gave me drop off, not collection
A little expensive
It's a bit pricey
On the high side price-wise
Doesn't work for pizza
there appears to be a sticky coating that started to peel
The negative reviews are by people who don't know what cast iron is or how to cook with it
Love
Top quality and easy to clean
No complaints
Excellent product
The base is the best bit super crispy
Fluffy crust with a crispy bottom
Crispy pizza every time
great value
Worth the money
Well worth the money
A great budget alternative to a traditional pizza oven that creates really great tasting pizza at home
The 14x12 steel fit nicely into my oven with room to spare
open baking sourdough loaves
Easy to clean
will stay looking new for a long time as its easier to clean than the pizza stones
It's easy to clean and maintain and, since it's just a piece of steel, it's virtually indestructible
Return
1.3% Return rate 57% Fixable by listing
Poor Quality Control
Poor quality
This beast is very heavy
Very heavy
However, it is extremely heavy and Amazon return options only gave me drop off, not collection
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza Steel questions
Answered from the same tracked data.









