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Pizza Oven

Pass

Pizza Oven scores 67 out of 100, a Pass. Shoppers spend $657K a year here, search demand grew +70.3% this quarter, and returns run at 2.2% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£657K/yr1.2M searches / yr
90-day growth
+70.3%search demand this quarter
Competition
34%top-5 click share · 28 brands · 46 sellers

Flapen Score

Pizza Oven against its category

The dotted line is the Home & Garden average. Past it, Pizza Oven is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Oven market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Oven 1.2M times last year and spent an estimated £657K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £657K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+70.3%
Conversion, latest week
0.5%
Market size, estimated
£657Ka year
Peak month
May2.6× the quietest month
Top search term
pizza oven777K searches a year

02 · Price

A sale here is worth £99.66.

Listings sell for £99.66 on average, from £33.73 to £242.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £99.66 that is £10K to £25K a year per listing.

Average price
£99.66inside the $15 to $100 sweet spot
Price range
£33.73–£242.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£10K–£25K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #66 within Barbecue & Outdoor Dining. It carries 296 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
68%
Out of stock, average day
10.9%
Average rank
#66in Barbecue & Outdoor Dining
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
296per listing
Listings tracked
44

04 · Newcomers

Amazon counts 6 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
47 months

Products

Top Pizza Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£20K£39K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

46

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

34%

Top 20: 80%

Open market

37%

  • Ninja14%
  • BIG HORN13%
  • VonHaus11%
  • George Foreman10%
  • Outopee9%
  • Outsunny6%

Demand

Pizza Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Pizza Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pizza oven777K/yr
  • outdoor pizza oven51K/yr
  • electric pizza oven59K/yr
  • pizza oven outdoor34K/yr
  • indoor pizza oven46K/yr
  • pizza oven electric28K/yr
  • wood fired pizza ovens15K/yr
  • outdoor pizza ovens20K/yr
  • pizza maker38K/yr
  • pizza oven indoor39K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Oven

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating14%−0.08

Warning gets very hot

not hot enough

Beware how hot it gets

Quality-Overall8%

Unfortunately its performance is nothing like as good as my previous unit

Rubbish

Really bad quality

Ease Of Cleaning5%+0.11

Its a bit messy to clean

Cleaning this is also a pain

Hard to clean

Size-Overall5%

The opening is too small

It is quite large

I advise going larger

Instructions/User Manual/Troubleshooting5%−0.04

Instructions are limited

There were no instructions on how to solve this issue in the manual

as the instructions were pretty useless

Love

Baking17%+1.61

Great little oven

Great pan

Fantastic pizza oven easy to use

Quality-Overall15%

Excellent product

Good quality cooks well

Very good build quality

Ease Of Use12%+1.59

Ease of use

This is very easy to open

It is easy to fold up

Value For Money9%+0.50

Great value

Good price

Save money

Cooking Experience7%

Cooks good

Cooks food nicely

cooks brilliantly well Im very happy with this cooker

Return

2.2% Return rate 22% Fixable by listing

Heating21%▄▇▅▆█▅

Warning gets very hot

not hot enough

Beware how hot it gets

Size-Overall17%█▆▆▄▃▃

The opening is too small

It is quite large

I advise going larger

Functionality-Overall15%▆▄█▆▆▇

it doesn't work

Dint work as expected

Defective Material/Parts8%▂▁▄█▇▅
Quality-Overall4%▁▅▄█▄▆

Unfortunately its performance is nothing like as good as my previous unit

Rubbish

Really bad quality

FAQ

Common Pizza Oven questions

Answered from the same tracked data.