Skip to content

Pizza Oven

Pass

Pizza Oven scores 67 out of 100, a Pass. Shoppers spend an estimated $657K a year here, search demand grew +70.3% this quarter, and an estimated 2.2% of orders come back.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£657K/yr1.2M searches / yr
90-day growth
+70.3%search demand this quarter
Competition
34%top-5 click share · 28 brands · 46 sellers

Flapen Score

Pizza Oven against its category

The dotted line is the Home & Garden average. Past it, Pizza Oven is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Oven market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Oven 1.2M times last year and spent an estimated £657K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £657K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+70.3%
Conversion, latest week
0.5%
Market size, estimated
£657Ka year
Peak month
May2.6× the quietest month
Top search term
pizza oven777K searches a year

02 · Price

A sale here is worth £99.66.

Listings sell for £99.66 on average, from £33.73 to £242.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £99.66 that is £10K to £25K a year per listing.

Average price
£99.66inside the $15 to $100 sweet spot
Price range
£33.73–£242.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£10K–£25K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #66 within Barbecue & Outdoor Dining. It carries 296 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
68%
Out of stock, average day
10.9%
Average rank
#66in Barbecue & Outdoor Dining
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
296per listing
Listings tracked
44

04 · Newcomers

6 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
47 months

Products

Top Pizza Oven products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£20K£39K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

46

Est. top-5 brand share

56%

Top 20: 95%

Est. top-5 click share

34%

Top 20: 80%

Open market

37%

  • Ninja14%
  • BIG HORN13%
  • VonHaus11%
  • George Foreman10%
  • Outopee9%
  • Outsunny6%

Demand

Pizza Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Pizza Oven search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pizza oven777K/yr
  • outdoor pizza oven51K/yr
  • electric pizza oven59K/yr
  • pizza oven outdoor34K/yr
  • indoor pizza oven46K/yr
  • pizza oven electric28K/yr
  • wood fired pizza ovens15K/yr
  • outdoor pizza ovens20K/yr
  • pizza maker38K/yr
  • pizza oven indoor39K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Oven

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Baking”
14%of negative reviews mention “Heating”
2.2%of orders come back
“Warning gets very hot”
A buyer, on “Heating”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pizza Oven questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data