Pizza Oven
PassPizza Oven scores 67 out of 100, a Pass. Shoppers spend an estimated $657K a year here, search demand grew +70.3% this quarter, and an estimated 2.2% of orders come back.
- Flapen Score
- 67 / 100Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 5167
- Market size
- £657K/yr1.2M searches / yr
- 90-day growth
- +70.3%search demand this quarter
- Competition
- 34%top-5 click share · 28 brands · 46 sellers
Flapen Score
Pizza Oven against its category
The dotted line is the Home & Garden average. Past it, Pizza Oven is stronger. Inside it, weaker.
Market
The Pizza Oven market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pizza Oven 1.2M times last year and spent an estimated £657K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £657K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +70.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £657Ka year
- Peak month
- May2.6× the quietest month
- Top search term
- pizza oven777K searches a year
02 · Price
A sale here is worth £99.66.
Listings sell for £99.66 on average, from £33.73 to £242.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £99.66 that is £10K to £25K a year per listing.
- Average price
- £99.66inside the $15 to $100 sweet spot
- Price range
- £33.73–£242.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £10K–£25K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #66 within Barbecue & Outdoor Dining. It carries 296 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 68%
- Out of stock, average day
- 10.9%
- Average rank
- #66in Barbecue & Outdoor Dining
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 296per listing
- Listings tracked
- 44
04 · Newcomers
6 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Pizza Oven products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ninja Artisan Electric Outdoor Pizza Oven & Air Fryer 4 Functions: Pizza Air Fry Bake & Prove 5 Pizza Settings Includes 12-inch Pizza Stone Pizza Peel Baking Tray & Air Fry Basket Grey MO201UK
- Price
- £183.27
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 1y ago

Outopee Outdoor Pizza Oven Wood Fired Pizza Oven with Adjustable Chimney Pizza Stone Pizza Peel Removable Wheels for Barbecue Camping Backyard Party
- Price
- £87.21
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 3y ago

BIG HORN OUTDOORS 12 Inch Wood Pellet Pizza Oven Portable Stainless Steel Outdoor Pizza Oven with Pizza Stone Wood Fired Pizza Grill for Garden & Camping
- Price
- £114.05
- Rating
- 4.6/5
- Reviews
- 2,473
- Age
- 5y ago

BIG HORN OUTDOORS 12 Inch Wood Pellet Pizza Oven Portable Black Outdoor Pizza Oven with Pizza Stone Wood Fired Pizza Grill for Garden & Camping
- Price
- £113.19
- Rating
- 4.6/5
- Reviews
- 2,473
- Age
- 2y ago

Outsunny Outdoor Garden Pizza Oven Charcoal BBQ Grill 3-Tier Freestanding w/Chimney Mesh Shelf Thermometer Handles Wheels Garden Party Gathering Stainless Steel Cooker
- Price
- £81.37
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 4y ago
Trending
estimated 90-day click momentum
George Foreman Outdoor 12 Wood Pellet Portable Wood Fired Pizza Oven in Deep Orange with Paddle and Carry Bag BBQ Oven & Smoker Foldable Legs GFWPPO1ORPC
- Price
- £99.41
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 5mo ago

VonHaus Pizza Oven Outdoor For Tabletop with Accessories Chopping Board Peel Cutter Hose/Regulator Carry Bag Included Wood Pellet Fuelled for 12 Pizzas Can Smoke Meat Fish & Vegetables
- Price
- £88.30
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 3mo ago

Outopee Outdoor Pizza Oven 2 Layer Wood Fired Pizza Maker
- Price
- £61.70
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 8mo ago

Outopee Outdoor Pizza Oven Wood Fired Pizza Oven with Adjustable Chimney Pizza Stone Pizza Peel Removable Wheels for Barbecue Camping Backyard Party
- Price
- £87.21
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 3y ago

Ninja Artisan Electric Outdoor Pizza Oven & Air Fryer 4 Functions: Pizza Air Fry Bake & Prove 5 Pizza Settings Includes 12-inch Pizza Stone Pizza Peel Baking Tray & Air Fry Basket Grey MO201UK
- Price
- £183.27
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 1y ago
Newest
by launch date
VonHaus Pizza Oven Outdoor For Tabletop with Accessories Chopping Board Peel Cutter Hose/Regulator Carry Bag Included Wood Pellet Fuelled for 12 Pizzas Can Smoke Meat Fish & Vegetables
- Price
- £88.30
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 3mo ago

George Foreman Outdoor 12 Wood Pellet Portable Wood Fired Pizza Oven in Deep Orange with Paddle and Carry Bag BBQ Oven & Smoker Foldable Legs GFWPPO1ORPC
- Price
- £99.41
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 5mo ago

Outopee Outdoor Pizza Oven 2 Layer Wood Fired Pizza Maker
- Price
- £61.70
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 8mo ago

Bakers Friend Countertop Pizza Maker Electric 31cm Pizza Maker Machine for Family-sized Quesadillas Omelettes and More Non-stick Cooking Plates 1400W Graphite
- Price
- £33.73
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 10mo ago

Chefman 30cm Indoor Pizza Oven with Stone Peel & Brush 4 Presets
- Price
- £146.71
- Rating
- 4.3/5
- Reviews
- 543
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
46
Est. top-5 brand share
56%
Top 20: 95%
Est. top-5 click share
34%
Top 20: 80%
Open market
37%
- Ninja14%
- BIG HORN13%
- VonHaus11%
- George Foreman10%
- Outopee9%
- Outsunny6%
Demand
Pizza Oven search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.6×
Search terms
Top Pizza Oven search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pizza oven777K/yr
- outdoor pizza oven51K/yr
- electric pizza oven59K/yr
- pizza oven outdoor34K/yr
- indoor pizza oven46K/yr
- pizza oven electric28K/yr
- wood fired pizza ovens15K/yr
- outdoor pizza ovens20K/yr
- pizza maker38K/yr
- pizza oven indoor39K/yr
Reviews and returns
What reviews say buyers love and hate about Pizza Oven
We read the reviews and the return reasons for every product selling here.
“Warning gets very hot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza Oven questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









