Pizza Cutter
MaybeReturns run at only 0.4% of orders. But prices span $2.55–$13.32, mostly outside the sweet spot, so Pizza Cutter is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £336K/yr405K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 47%top-5 click share · 19 brands · 28 sellers
Flapen Score
Pizza Cutter against its category
The dotted line is the Home & Garden average. Past it, Pizza Cutter is stronger. Inside it, weaker.
Market
The Pizza Cutter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pizza Cutter 405K times last year and spent an estimated £336K. The top 5 brands take 61% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £336K a year.
- Searches, last 12 months
- 405K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £336Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- pizza cutter333K searches a year
02 · Price
A sale here is worth £6.79.
Listings sell for £6.79 on average, from £2.55 to £13.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £6.79 that is £10K to £14K a year per listing.
- Average price
- £6.79under the $15 to $100 sweet spot
- Price range
- £2.55–£13.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £10K–£14K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #39 within Pizza Cutters. It carries 973 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 18.5%
- Average rank
- #39in Pizza Cutters
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 973per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Pizza Cutter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Deiss Lux Heavy Duty Pizza Cutter with Wheel Slicer- Stainless Steel Sharp Smooth Pizza Cutter Wheel with Easy Grip Non-Slip Handle Dishwasher Safe (Black)
- Price
- £8.35
- Rating
- 4.8/5
- Reviews
- 985
- Age
- 9mo ago

Navani Pizza Cutter Stainless Steel Pizza Cutter Wheel Easy to Cut and Clean Dishwasher Safe Super Sharp Pizza Slicer Professional Pizza Knife 8.5 Inch 2023050601
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 788
- Age
- 3y ago

Armo Pizza Cutter Wheel Stainless Steel Pizza Cutter Food Safe Grade Pizza Slicer
- Price
- £2.85
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 10mo ago

Asdirne Pizza Cutter Pizza Wheel with Stainless Steel Blade for Cutting Through Crusts Pies and More Black
- Price
- £3.69
- Rating
- 4.5/5
- Reviews
- 448
- Age
- 2y ago

FUKTSYSM Pizza Cutter - Professional Stainless Steel Pizza Cutter Kitchen Pizza Wheel Slicer - Silicone Handle and 304 Stainless Steel Blade with Protective Cover | Black
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 2,108
- Age
- 7y ago
Trending
90-day click momentum
Asdirne Pizza Cutter Wheel Easy to Clean and Dishwasher Safe Ergonomic Pizza Slicer with Protective Blade Cover
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 10mo ago

Zulay Kitchen Large Pizza Cutter Wheel - Premium Stainless Steel Pizza Slicer - Easy to Clean & Cut Wheel - Super Sharp Non-Slip Handle & Dishwasher Friendly - Black
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 3,320
- Age
- 5y ago
![Stainless Steel Pizza Cutter Wheel | Sharp Pizza Slicer with Comfortable Grip Non-Slip Handle | Suitable for Cutting Homemade Pizza Bread Cake [Pizza Oven Accessories]](https://m.media-amazon.com/images/I/4132Cz0eepL.jpg)
Stainless Steel Pizza Cutter Wheel | Sharp Pizza Slicer with Comfortable Grip Non-Slip Handle | Suitable for Cutting Homemade Pizza Bread Cake [Pizza Oven Accessories]
- Price
- £4.19
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 5y ago

2 Pcs Stainless Steel Pizza Cutter Disc Pizza Cutter with Protective Cover Wheel Easy to Clean for Making Bread and Pizza
- Price
- £3.76
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 1y ago

Armo Pizza Cutter Wheel Stainless Steel Pizza Cutter Food Safe Grade Pizza Slicer
- Price
- £2.85
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 10mo ago
Newest
by launch date
Deiss Lux Heavy Duty Pizza Cutter with Wheel Slicer- Stainless Steel Sharp Smooth Pizza Cutter Wheel with Easy Grip Non-Slip Handle Dishwasher Safe (Black)
- Price
- £8.35
- Rating
- 4.8/5
- Reviews
- 985
- Age
- 9mo ago
![FENGYUEY Pizza Cutter Wheel [Original] - Professional Pizza Slicer | Ergonomic Non-Slip Silicone Handle and Stainless Steel Blade with Protective Cover | Black](https://m.media-amazon.com/images/I/41C6UTC6BhL.jpg)
FENGYUEY Pizza Cutter Wheel [Original] - Professional Pizza Slicer | Ergonomic Non-Slip Silicone Handle and Stainless Steel Blade with Protective Cover | Black
- Price
- £6.80
- Rating
- 4.5/5
- Reviews
- 219
- Age
- 9mo ago

Armo Pizza Cutter Wheel Stainless Steel Pizza Cutter Food Safe Grade Pizza Slicer
- Price
- £2.85
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 10mo ago

TITA22 Titanium Coated Pizza Cutter Wheel Ultra Sharp & Durable Rust Resistant Ergonomic Safe Grip Handle Dishwasher Safe Detachable Blade for Easy Cleaning Professional Pizza Slicer
- Price
- £5.53
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 10mo ago

Asdirne Pizza Cutter Wheel Easy to Clean and Dishwasher Safe Ergonomic Pizza Slicer with Protective Blade Cover
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
28
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
33%
- Deiss23%
- Navani11%
- Asdirne11%
- Topest9%
- Armo Home8%
- FUKTSYSM6%
Demand
Pizza Cutter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Pizza Cutter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pizza cutter333K/yr
- pizza cutter wheel24K/yr
- pizza slicer12K/yr
- pizza cutters11K/yr
- pizza wheel10K/yr
- large pizza cutter4K/yr
- pizza slice4K/yr
- pizza wheel cutter4K/yr
- wheel pizza cutter3K/yr
Reviews and returns
What reviews say buyers love and hate about Pizza Cutter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not as sharp as it should be
doesnt feel quite as sharp as it should
Not sharp advertised
Broke after 3rd use
came apart into two pieces
Not good or durable
Poor quality
quality is not soo good
Very poor quality
quite expensive,
even for £2.20 it's not worth it
I think it's overpriced for what it is
The cutter is larger than I'd expected
- Quite wide
it's not big enough for deep pan/thicker pizzas
Love
Excellent quality product
Good quality, delivered fast
Well made, looks good, very functional
Sharp and comfortable
The blade is sharp
Sharp cutter
The handle is sturdy
it is really sturdy
Very good sturdy cutter
Works as expected
does what its supposed to
Does the job as described
Excellent value for money
Good value for money
Good value
Return
0.4% Return rate 37% Fixable by listing
The cutter is larger than I'd expected
- Quite wide
it's not big enough for deep pan/thicker pizzas
Weak materials, bend when using
Wobbly, not very useful
not as sharp as it should be
doesnt feel quite as sharp as it should
Not sharp advertised
Poor quality
quality is not soo good
Very poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza Cutter questions
Answered from the same tracked data.









