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Pizza Board

Pass

Pizza Board scores 69 out of 100, a Pass. Shoppers spend $70K a year here, search demand grew +84.0% this quarter, and returns run at 1.4% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£70K/yr114K searches / yr
90-day growth
+84.0%search demand this quarter
Competition
35%top-5 click share · 32 brands · 69 sellers

Flapen Score

Pizza Board against its category

The dotted line is the Home & Garden average. Past it, Pizza Board is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Board 114K times last year and spent an estimated £70K. The top 5 brands take 44% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 69 out of 100, a Pass.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +84.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+84.0%
Conversion, latest week
3.8%
Market size, estimated
£70Ka year
Peak month
May1.9× the quietest month
Top search term
pizza board46K searches a year

02 · Price

A sale here is worth £16.29.

Listings sell for £16.29 on average, from £7.26 to £57.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.29 that is £0 to £2K a year per listing.

Average price
£16.29inside the $15 to $100 sweet spot
Price range
£7.26–£57.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #1,135 within Chopping Boards. It carries 217 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
78%
Out of stock, average day
14.9%
Average rank
#1,135in Chopping Boards
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
217per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pizza Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

69

Top-5 brand share

44%

Top 20: 87%

Top-5 click share

35%

Top 20: 78%

Open market

50%

  • woodluv12%
  • MAGNA RETAIL10%
  • CYEER9%
  • G.a HOMEFAVOR7%
  • Salter6%
  • Ayiaren6%

Demand

Pizza Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Pizza Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pizza board46K/yr
  • pizza serving boards13K/yr
  • pizza boards for serving11K/yr
  • wooden pizza board11K/yr
  • pizza boards10K/yr
  • pizza cutting board11K/yr
  • pizza chopping board5K/yr
  • pizza board and cutter set5K/yr
  • pizza wooden board3K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.10

Bigger than expected

A small size

chopping board is a bit small when you get it

Quality-Overall22%−0.10

Absolute rubbish

not perfect

Terrible quality, even for the price

Strength8%−0.04

Fragile and unworthy

they are very fragile

Value For Money3%+1.23

Bit on the pricey side

Durability3%+0.20

starts to warp after just a couple of uses or washes

Love

Quality-Overall17%−0.10

Excellent quality

It looks well made

Good quality board

Value For Money14%+1.23

GOOD PRICE

Excellent value for money

a reasonable price

Ease Of Cleaning13%+0.85

easy to clean

Easy to clean by handwashing

Wipe down well

Size-Overall8%−0.10

Decent size

Good size for pizzas

nicely sized slices

Advertised Vs Actual Product8%+1.10

It was just what I needed

Does the job nicely

As described very nice

Return

1.4% Return rate 72% Fixable by listing

Size-Overall56%▇▅▇▅██

Bigger than expected

A small size

chopping board is a bit small when you get it

Quality-Overall9%▂▄▄▄▂█

Absolute rubbish

not perfect

Terrible quality, even for the price

Smell6%█▆▂▅▄▂
Advertised Vs Actual Product6%▃█▇▅▅▂
Wood Quality5%▁█▄▅▆▄

FAQ

Common Pizza Board questions

Answered from the same tracked data.