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Pizza Air Fryer

Fail

The top 5 products take 76% of clicks, so Pizza Air Fryer is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£131K/yr67K searches / yr
90-day growth
+257.2%search demand this quarter
Competition
76%top-5 click share · 9 brands · 59 sellers

Flapen Score

Pizza Air Fryer against its category

The dotted line is the Home & Garden average. Past it, Pizza Air Fryer is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Air Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Air Fryer 67K times last year and spent an estimated £131K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +257.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+257.2%
Conversion, latest week
2.1%
Market size, estimated
£131Ka year
Top search term
air fryer with pizza drawer21K searches a year

02 · Price

A sale here is worth £92.77.

Listings sell for £92.77 on average, from £34.21 to £224.95. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £92.77 that is £0 to £9K a year per listing.

Average price
£92.77inside the $15 to $100 sweet spot
Price range
£34.21–£224.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #131 within Small Kitchen Appliances. It carries 382 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
21.3%
Average rank
#131in Small Kitchen Appliances
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
382per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Pizza Air Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

59

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • Cuisinart43%
  • Tefal17%
  • Olsen & Smith14%
  • Roaaee10%
  • Daewoo6%
  • Breville3%
  • Open — no brand owns it (3 brands, 7%)

Search terms

Top Pizza Air Fryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air fryer with pizza drawer21K/yr
  • pizza air fryer19K/yr
  • air fryer with pizza oven4K/yr
  • airfryer with pizza drawer4K/yr
  • air fryer pizza oven6K/yr
  • air fryer pizza9K/yr
  • tefal pizza air fryer4K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Air Fryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.11

Faulty after 2 months

I dont think it will last long

wouldn't work after a year of using it

Cooking Experience10%−0.09

takes over an hour for chips to cook

faulty cooks for 5 minutes then error code E2 appears tried resetting

which is not good when you have things cooking at different times

Size-Overall10%−0.01

Little bit smaller than my last one. which was broken

draws smaller

Big

Heating9%−0.09

Not hot enough

Overheated

after a month overheated

Instructions/User Manual/Troubleshooting7%−0.06

instructions were useless

my fault for not reading the full instructions first

Never came with any instructions

Love

Frying Quality20%+1.11

This a a great air fryer

It cooks a fried breakfast all together, fried eggs and omelettes are especially easy and all done without mess as the lid stops spitting

Tefal easy fry air fryer

Ease Of Use14%+0.91

Easy to use

easy to operate

Easy to use and keep clean

Value For Money11%+0.90

Best price

Great value

Excellent value for money

Cooking Experience9%−0.09

Cooks food nicely

Cooks beautifully

Food cooks evenly

Quality-Overall8%+0.30

Excellent product

Overall it's a great purchase

A really well made

Return

5.3% Return rate 41% Fixable by listing

Size-Overall31%█▇▆▄▅▅

Little bit smaller than my last one. which was broken

draws smaller

Big

Functionality-Overall16%▄▅█▇▄▆
Heating16%▆▅▃█▇▄

Not hot enough

Overheated

after a month overheated

Cooking Experience3%▆▄▅▄▄█

takes over an hour for chips to cook

faulty cooks for 5 minutes then error code E2 appears tried resetting

which is not good when you have things cooking at different times

Quality-Overall3%▆▃████

drawers are poor quality

Dont buy - others are better

FAQ

Common Pizza Air Fryer questions

Answered from the same tracked data.