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Pipe Cleaners for Craft Flowers

Fail

Demand is soft, at -49.0% this quarter, so Pipe Cleaners for Craft Flowers is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£34K/yr65K searches / yr
90-day growth
-49.0%search demand this quarter
Competition
50%top-5 click share · 19 brands · 26 sellers

Flapen Score

Pipe Cleaners for Craft Flowers against its category

The dotted line is the Home & Garden average. Past it, Pipe Cleaners for Craft Flowers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pipe Cleaners for Craft Flowers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pipe Cleaners for Craft Flowers 65K times last year and spent an estimated £34K. The top 5 brands take 68% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-49.0%
Conversion, latest week
5.0%
Market size, estimated
£34Ka year
Top search term
pipe cleaner flower kit36K searches a year

02 · Price

A sale here is worth £10.60.

Listings sell for £10.60 on average, from £3.29 to £23.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.60 that is £0 to £1K a year per listing.

Average price
£10.60under the $15 to $100 sweet spot
Price range
£3.29–£23.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,694 within Art & Craft Supplies. It carries 188 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,694in Art & Craft Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
188per listing
Listings tracked
29

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
16 months

Products

Top Pipe Cleaners for Craft Flowers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

26

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 90%

Open market

28%

  • Wealrotn21%
  • YYUENG TAK14%
  • Pipe Cleaners Flower11%
  • Joyblossom11%
  • V·Colokishi10%
  • ToKinCen4%

Demand

Pipe Cleaners for Craft Flowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 13.6× · 9 of 12 months tracked

Search terms

Top Pipe Cleaners for Craft Flowers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pipe cleaner flower kit36K/yr
  • pipecleaners for craft flowers18K/yr
  • pastel pipe cleaners11K/yr

Reviews and returns

What reviews say buyers love and hate about Pipe Cleaners for Craft Flowers

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.3%of orders come back
“I feel that these are not the best the instructions are not very clean on how to do it”
A buyer, on “Instructions/User Manual/Troubleshooting”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pipe Cleaners for Craft Flowers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data