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Pins

Pins shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look
Market size 58Growth 23Conversion 90Competition 81Returns 99Price range 0Avg price 10Brand share 95Review moat 63Quality gap 32
This niche Category average

Is Pins profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pins is a £458K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 60/100.

Pins: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.9% over the last 90 days and 10.7% of searches end in a purchase.

£458K

revenue / yr

Units sold / yr150K
Search volume / yr-3.9%1.2M
Conversion rate10.7%
Avg price£3.51

Who owns the niche?

The top 5 brands hold 39% of demand, so 61% of the market is open.

61%

open market share

Brands · sellers36 · 67
Top-5 product click share34%
Open market61%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement76%
New entrants (1y)7· 0 succeeded
Avg rating4.6★
Avg reviews999

Top Pins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£14K£27K£41K£55K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

67

Top-5 brand share

39%

Top 20: 86%

Top-5 click share

34%

Top 20: 69%

Open market

57%

  • JKG12%
  • Ailiver9%
  • MUUZLL8%
  • YOYUSH5%
  • MINTHE5%
  • ZHIYE4%

Pins demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR10.7%Products54Brands36Top 5 Brands39%OOS Rate10.5%Rating4.6★Reviews999Avg BSR#48
40K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 1.9×

Top Pins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pin267K/yr
  • pins267K/yr
  • drawing pins223K/yr
  • push pins111K/yr
  • pins for pinboard83K/yr
  • cork board pins45K/yr
  • thumb tacks40K/yr
  • notice board pins29K/yr
  • pins for cork board18K/yr
  • pin board pins24K/yr

What reviews say buyers love and hate about Pins

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall22%

Decent quality

Value For Money16%

Value for the money

Advertised Vs Actual Product15%

As described

Ease Of Use7%

Easy to use

Color7%

vibrant colors

What buyers complain about

85% of reviews
Strength30%

Not too sturdy

Quality-Overall22%

Poor Quality

Size-Overall13%

this packet is far too big

Rusts/Corrodes4%

Almost feel as though they're rusty

Material Quality4%

fabric feels like it's catching

Pins return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Quality-Overall
15%
3Strength
10%
4Value For Money
4%
5Advertised Vs Actual Product
4%

Common Pins questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pins 60/100 on Amazon United Kingdom — Worth a look. The niche generates £458K/yr across 54 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -3.9% over the last 90 days.
Search demand for Pins on Amazon United Kingdom peaks in Sep–Dec, where the busiest month runs 1.9× the quietest.