pins
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Review moat
Good999.37avg incumbent reviews — the moat a new listing must climb
Market size
Good£458K£458K/yr · 1.2M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Avg price
Bad£3.51avg listing price — sweet spot $15–$100
Price range
Bad£0.94–£8.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pins is a £458K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
pins market data
- Units sold / yr
- 125K–150K
- avg 2,500–3,000/product
- Revenue / yr
- £439K–£527K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 10.5%
- Avg brand age
- 30 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
67
Top-5 brand share
39%
Top 20: 86%
Top-5 click share
34%
Top 20: 69%
Open market
57%
- JKG12%
- Ailiver9%
- MUUZLL8%
- YOYUSH5%
- MINTHE5%
- ZHIYE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 1.9×
Top pins search terms
- pin267K/yr
- pins267K/yr
- drawing pins223K/yr
- push pins111K/yr
- pins for pinboard83K/yr
- cork board pins45K/yr
- thumb tacks40K/yr
- notice board pins29K/yr
- pins for cork board18K/yr
- pin board pins24K/yr
Top pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JKG 300 x Metal Drawing Push Pins - Gold Notice Board Push Pins | Pins For Cork Board Bulletin Pin Thumb Tacks For Office Work Desk Arts Crafts Pin Art | Map Marking (In Plastic Box)
JKG£3.244.6★417 rev
Clear Push Pins Thumbtacks Drawing Pins for Walls Notice Board Pins Clear Drawing Pins for fixing bulletin board pushpins (100 pcs Silver)
Ailiver£2.794.6★460 rev
Muuzll Clear Push Pins - 150Pcs Drawing Pins Thumb Tacks for Cork Notice and Bulletin Boards - Perfect for School & Office Use
MUUZLL£3.304.6★436 rev
MINTHE Sewing Pins - 100 Pack Coloured Heads Dressmaking & Quilting Pins
MINTHE£2.734.5★3,145 rev
YOYUSH Push Pins 100 Pcs Reusable Drawing Pins with Solid Plastic Storage Box Rustproof Thumb Tacks for Cork Notice Pinboard Bulletin Board - School & Office Use (Multicolor)
YOYUSH£3.424.6★536 rev
Newest
by launch date
Clear Push Pins - 150 PCS Drawing Pin with Storage Box Thumb Tacks for Cork Notice Map-Pins Board and Bulletin Boards for Pinboard
Woobroo£3.3793 rev
50 PCS Wooden Push Pins Natural Cork Board Pins for Noticeboards Wooden Drawing Pins for Maps & Crafts Thumb Tacks with Strong Grip
Namner£3.64161 rev
MeiLang Clear Push Pins 100 Pcs - Thumb Tacks Drawing Pins Pins for Pinboard Notice Board Map Pins Bulletin Board Office School Home (with Storage Box)
MeiLang£2.7079 rev
Clear Push Pins Board for Pinboard - 150Pcs Drawing Pins Map Pins with Storage Box Thumb Tacks for Cork Notice and Bulletin Boards Perfect for Posters Wall Hangings Cork Board School & Office Use
MOBOOY£3.2781 rev
Muuzll Clear Push Pins - 150Pcs Drawing Pins Thumb Tacks for Cork Notice and Bulletin Boards - Perfect for School & Office Use
MUUZLL£3.30436 rev
Trending
90-day click momentum
Amazon Basics Push Pins Assorted Colors Steel Point 100-Count
Amazon Basics£2.674.7★
200pcs Push Pins Gold Brass Head Drawing Pins Push Pins Thumb Tacks for Map Office School Bulletin Board Decoration
CRAVIING£2.594.4★
Clear Push Pins Thumbtacks Drawing Pins for Walls Notice Board Pins Clear Drawing Pins for fixing bulletin board pushpins (100 pcs Silver)
Ailiver£2.794.6★
Exacompta - Ref 14769E - Push Pins (Pack of 200) - 7mm Width x 10mm Height in Size - Suitable for Pinboards or Corkboards in Offices Homes & Businesses - 5 Assorted Colours
Exacompta£2.554.5★
50 PCS Wooden Push Pins Natural Cork Board Pins for Noticeboards Wooden Drawing Pins for Maps & Crafts Thumb Tacks with Strong Grip
Namner£3.644.6★
What buyers say about pins
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Value for the money”
“As described”
“Easy to use”
“vibrant colors”
“nice and sturdy”
“Just about fit for purpose”
“Easier than common drawing pins”
“Does the work”
“Decent safety pins”
What buyers complain about
“Not too sturdy”
“Poor Quality”
“this packet is far too big”
“Almost feel as though they're rusty”
“fabric feels like it's catching”
“I wanted stronger and thicker pins”
“Waste of money”
“the wooden ones give a fait grip”
“Its now going to cost you more in postage than it would have to just put in the extra 2 pins”
“difficult to push in”
Top return reasons
Common questions
- Is pins profitable to sell on Amazon United Kingdom?
- The niche generates £458K/yr across 54 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the pins niche?
- 36 brands and 67 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in pins?
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.2%.
- When does demand for pins peak?
- Demand peaks in Sep–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pins niche?
- Listings span £0.94–£8.33; the average listing price is £3.51 (sweet spot $15–$100). The average incumbent carries 999 reviews — the moat a new listing must climb.