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Pins

Maybe

An estimated 0.2% of orders come back. But prices span $0.94–$8.33, mostly outside the sweet spot, so Pins is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£458K/yr1.2M searches / yr
90-day growth
-3.9%search demand this quarter
Competition
34%top-5 click share · 36 brands · 67 sellers

Flapen Score

Pins against its category

The dotted line is the Home & Garden average. Past it, Pins is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pins 1.2M times last year and spent an estimated £458K. The top 5 brands take 39% of clicks. Demand peaks in Sep–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £458K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
10.7%
Market size, estimated
£458Ka year
Peak month
September1.9× the quietest month
Top search term
pin267K searches a year

02 · Price

A sale here is worth £3.51.

Listings sell for £3.51 on average, from £0.94 to £8.33. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At £3.51 that is £9K to £11K a year per listing.

Average price
£3.51under the $15 to $100 sweet spot
Price range
£0.94–£8.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
£9K–£11K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #48 within Art & Craft Supplies. It carries 999 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#48in Art & Craft Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
999per listing
Listings tracked
54

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pins products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£14K£27K£41K£55K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

67

Est. top-5 brand share

39%

Top 20: 86%

Est. top-5 click share

34%

Top 20: 69%

Open market

57%

  • JKG12%
  • Ailiver9%
  • MUUZLL8%
  • YOYUSH5%
  • MINTHE5%
  • ZHIYE4%

Demand

Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Pins search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pin267K/yr
  • pins267K/yr
  • drawing pins223K/yr
  • push pins111K/yr
  • pins for pinboard83K/yr
  • cork board pins45K/yr
  • thumb tacks40K/yr
  • notice board pins29K/yr
  • pins for cork board18K/yr
  • pin board pins24K/yr

Reviews and returns

What reviews say buyers love and hate about Pins

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Strength”
0.2%of orders come back
“Not too sturdy”
A buyer, on “Strength”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pins questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data