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Pinking Shears

Fail

Demand is soft, at -15.4% this quarter, so Pinking Shears is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£200K/yr184K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
72%top-5 click share · 10 brands · 50 sellers

Flapen Score

Pinking Shears against its category

The dotted line is the Home & Garden average. Past it, Pinking Shears is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pinking Shears market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pinking Shears 184K times last year and spent an estimated £200K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
12.3%
Market size, estimated
£200Ka year
Peak month
November1.7× the quietest month
Top search term
pinking shears for fabric cutting54K searches a year

02 · Price

A sale here is worth £8.85.

Listings sell for £8.85 on average, from £5.00 to £27.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £8.85 that is £11K to £13K a year per listing.

Average price
£8.85under the $15 to $100 sweet spot
Price range
£5.00–£27.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #18 within Art & Craft Supplies. It carries 1,438 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#18in Art & Craft Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,438per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Pinking Shears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£60K£80K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

50

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • KUONIIY69%
  • Singer7%
  • VAYS6%
  • STAEDTLER3%
  • CREAWONDER3%
  • Asdirne3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Pinking Shears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Pinking Shears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pinking shears for fabric cutting54K/yr
  • pinking shears54K/yr
  • pinking shears for fabric cutting uk16K/yr
  • zig zag scissors15K/yr
  • pinking scissors10K/yr
  • zigzag scissors7K/yr
  • crimping scissors8K/yr
  • crinkle scissors6K/yr
  • serrated scissors4K/yr
  • pinking shears for fabric3K/yr

Reviews and returns

What reviews say buyers love and hate about Pinking Shears

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.10

Not fit for purpose

Scissors to big

Just slightly tight on the finger maybe

Quality-Overall15%+1.17

Poor quality for the make

Duh durrrh

thought they wont be great because of the Brand

Paper Quality10%−0.07

Cheap and nasty doesnt even cut paper what a waste of money dont waste your time with these

I found these did not cut paper very well

ruin the paper you're trying to cut

Cutting/Trimming7%−0.04

They dont work dont cut the blades overlap rubbish

I Spose for the price you get what pay for, these dont cut right very difficult and cheaply made, and they keep popping off so need to keep fiddling with to carry on cutting

Weight Heavy7%−0.01

Are quite bulky

Hard to do the job as I find these scissors very heavy

Very Heavy

Love

Quality-Overall29%+1.17

Excellent items for craft

Very well made

Excellent product

Value For Money15%+1.10

Good Value for money

Good for the price

well worth the price

Ease Of Use10%+0.60

Easy to use

comes in very handy for what I need

they open without problem

Advertised Vs Actual Product7%+0.70

Does the job

Does exactly as described

Same as picture

Strength5%

Strong and sturdy

shears are sturdy

Really strong, sharp, easy to use, great value for money

Return

0.7% Return rate 38% Fixable by listing

Size-Overall30%▆▄▆▆▅█

Not fit for purpose

Scissors to big

Just slightly tight on the finger maybe

Weight Heavy8%▄▄▂▃█▁

Are quite bulky

Hard to do the job as I find these scissors very heavy

Very Heavy

Functionality-Overall8%▇█▄▁▄▆

Rubbish, didn't work

They dont work dont cut the blades overlap rubbish

Material Quality6%▃▂▅█▅▄

material, no

kept getting stuck on the material

Quality-Overall6%█▆▃▅▁▁

Poor quality for the make

Duh durrrh

thought they wont be great because of the Brand

FAQ

Common Pinking Shears questions

Answered from the same tracked data.