Is pink towels profitable to sell on Amazon United Kingdom?

The niche generates £41K/yr across 45 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the pink towels niche?

30 brands and 43 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in pink towels?

Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 0.9%.

When does demand for pink towels peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the pink towels niche?

Listings span £3.25–£33.50; the average listing price is £11.69 (sweet spot $15–$100). The average incumbent carries 4,472 reviews — the moat a new listing must climb.

pink towels

Worth a look

Shows low returns (0.9%), but a small market ($41K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Good£3.25–£33.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.69

avg listing price — sweet spot $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,471.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Market size

Bad£41K

£41K/yr · 95K searches

According to Flapen's Amazon United Kingdom niche tracking, pink towels is a £41K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

pink towels market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £47K–£58K; units × avg price
Conversion rate: 3.7%
Avg BSR: #80
Page quality: 0%
Prime: 62%
Sponsored: 73%
Out of stock: 16.3%
Avg brand age: 32 months
Avg seller age: 198 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

67%

Top 20: 94%

Top-5 click share

35%

Top 20: 76%

Open market

30%

GC GAVENO CAVAILIA27%
Catherine Lansfield20%
Utopia Towels14%
Midland Bedding4%
Brentfords4%
Knuffnee3%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -18.0% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top pink towels search terms

pink towels26K/yr -17.1%2.3% conv.
pink hand towels17K/yr -25.6%4.5% conv.
pink towel12K/yr -8.0%3.4% conv.
pink bath towels14K/yr -25.7%3.1% conv.
pink towels for bathroom8K/yr -12.0%2.1% conv.
pink hand towel7K/yr -9.4%5.2% conv.
pink towel set6K/yr -18.7%3.5% conv.
pink bath towel6K/yr -18.2%3.6% conv.

All search terms

Top pink towels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Utopia Towels 8 Piece Towel Set - 2 Bath Towels 2 Hand Towels and 4 Washcloths Cotton Hotel Quality Super Soft and Highly Absorbent (Pink)

Utopia Towels£17.814.4★67,023 rev

Catherine Lansfield Zero Twist Cotton 70x120cm Bath Towel Pink

Catherine Lansfield£7.484.1★413 rev

GC GAVENO CAVAILIA Soft 100% Cotton 10 Piece Towel Bale Set Blush Pink

GC GAVENO CAVAILIA£11.784.0★4,178 rev

GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Blush Pink - Quick Dry Sheets - 450 GSM Washable Towels 75 X 135 Cm

GC GAVENO CAVAILIA£14.884.1★2,481 rev

Catherine Lansfield Quick Dry Cotton Hand Towel Pink

Catherine Lansfield£3.254.3★422 rev

Newest

by launch date

REDKISS 6 Piece Pink Towel Set - Extra Large Microfibre Bathroom Towels Set 2 Bath Towels 2 Hand Towels 2 Flannels Super Soft Absorbent and Quick Dry Pink Towels for Bathroom Gym Spa & Hotel

REDKISS£25.16113 rev

3mo ago

saerryor 3 Pack Hand Towels Cotton Soft Absorbent Towels 14 x 29 Pink

saerryor£7.996 rev

6mo ago

RugsCity Luxury Towel Set 100% Cotton 2 Piece Towel Set Hand Towel Bath Towel Bale 500 GSM Bathroom towels 2 Piece Sets (Pink)

RugsCity£9.935 rev

9mo ago

Sterling Mill 600 GSM Turkish Cotton Towels (Pack of 2) Ultra Soft Highly Absorbent & Durable Luxury Hand Towels Ring-Spun Cotton - 50cm x 90cm

Sterling Mill£13.4118 rev

10mo ago

Novo Home Hand Towels for Bathroom 550 GSM 100% Cotton Soft & Absorbent Pack of 6 Small Towel (50x85cm) Quick Dry Luxury Cotton Hand Towels Baby Pink

Novo Home£16.5163 rev

11mo ago

What buyers say about pink towels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“They feel well made for the price”

Soft Feel16%

“The material feels soft on the skin”

Value For Money15%

“Worth it s money”

Color10%

“Lovely colour”

Size-Overall5%

“Good size”

Fluffiness5%

“Fluffy towels”

Absorbency4%

“Absorbency is amazing too”

Advertised Vs Actual Product4%

“Good buy just as expected”

Material Quality2%

“plenty of fitting material”

Collectibles2%

“Beautiful towel collections”

What buyers complain about

Thickness21%

“Was expecting to be thicker material”

Color12%

“They looked darker on photo”

Quality-Overall11%

“Absolute cheap rubbish”

Size-Overall9%

“size not worth the money”

Advertised Vs Actual Product8%

“More of a pale peach than pink so the photo isnt accurate”

Stain Resistance4%

“Arrived with stains on and crusty”

Upholstery/Fabric Quality4%

“def not top quality cotton”

Absorbency3%

“Does not absorb well”

Material Quality2%

“the material is at least part synthetic so does not absorb well”

Stitch/Finish/Polish2%

“The towels I received were as thin as cheap face cloths and poorly sewn, with threads already hanging from them before any use”

Top return reasons

Color23%

Size-Overall23%

Quality-Overall20%

Thin19%

Material Quality4%

Thickness3%

Advertised Vs Actual Product3%

Compatibility-Overall1%

Ease Of Use1%

Display Colors1%

Common questions

Is pink towels profitable to sell on Amazon United Kingdom?: The niche generates £41K/yr across 45 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the pink towels niche?: 30 brands and 43 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in pink towels?: Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 0.9%.
When does demand for pink towels peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the pink towels niche?: Listings span £3.25–£33.50; the average listing price is £11.69 (sweet spot $15–$100). The average incumbent carries 4,472 reviews — the moat a new listing must climb.