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Pink Towels

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $41K a year here, so Pink Towels is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£41K/yr95K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
35%top-5 click share · 30 brands · 43 sellers

Flapen Score

Pink Towels against its category

The dotted line is the Home & Garden average. Past it, Pink Towels is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Towels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Towels 95K times last year and spent an estimated £41K. The top 5 brands take 67% of clicks. Demand peaks in Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
3.7%
Market size, estimated
£41Ka year
Peak month
September1.6× the quietest month
Top search term
pink towels26K searches a year

02 · Price

A sale here is worth £11.69.

Listings sell for £11.69 on average, from £3.25 to £33.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.69 that is £0 to £1K a year per listing.

Average price
£11.69under the $15 to $100 sweet spot
Price range
£3.25–£33.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #80 within Bathroom. It carries 4,472 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
62%
Out of stock, average day
16.3%
Average rank
#80in Bathroom
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,472per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pink Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

43

Top-5 brand share

67%

Top 20: 94%

Top-5 click share

35%

Top 20: 76%

Open market

30%

  • GC GAVENO CAVAILIA27%
  • Catherine Lansfield20%
  • Utopia Towels14%
  • Midland Bedding4%
  • Brentfords4%
  • Knuffnee3%

Demand

Pink Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Pink Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink towels26K/yr
  • pink hand towels17K/yr
  • pink towel12K/yr
  • pink bath towels14K/yr
  • pink towels for bathroom8K/yr
  • pink hand towel7K/yr
  • pink towel set6K/yr
  • pink bath towel6K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Towels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness21%−0.29

Was expecting to be thicker material

Thicker than I expected

This towel was so thin I couldnt believe it

Color12%−0.04

They looked darker on photo

it doesnt go with my colour scheme

The colours are expensive looking

Quality-Overall11%+0.49

Absolute cheap rubbish

not luxury quality

Not great quality

Size-Overall9%−0.01

size not worth the money

Bigger then I though

Very small

Advertised Vs Actual Product8%−0.04

More of a pale peach than pink so the photo isnt accurate

Not as described wouldn't recommend

Nothing like the picture

Love

Quality-Overall16%+0.49

They feel well made for the price

Excellent quality towels

Excellent product

Soft Feel16%

The material feels soft on the skin

Big soft and fluffy

So soft

Value For Money15%+1.58

Worth it s money

Good Value

Excellent value for money

Color10%−0.04

Lovely colour

a lovely shade of pink

Very soft and lovely vibrant colour

Size-Overall5%−0.01

Good size

Nice size for hand drying

Very good size too

Return

0.9% Return rate 51% Fixable by listing

Color23%▄▆▆▅▅█

They looked darker on photo

it doesnt go with my colour scheme

The colours are expensive looking

Size-Overall23%█▅▄▅▄▂

size not worth the money

Bigger then I though

Very small

Quality-Overall20%▂▃█▄▄▅

Absolute cheap rubbish

not luxury quality

Not great quality

Thin19%▅▄▄▇██
Material Quality4%▇▆▆▂█▁

the material is at least part synthetic so does not absorb well

FAQ

Common Pink Towels questions

Answered from the same tracked data.