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Pink Rug

Maybe

The top 5 brands take only 37% of clicks. But buyers convert on only 1.0% of searches, so Pink Rug is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£104K/yr476K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
29%top-5 click share · 40 brands · 43 sellers

Flapen Score

Pink Rug against its category

The dotted line is the Home & Garden average. Past it, Pink Rug is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Rug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Rug 476K times last year and spent an estimated £104K. The top 5 brands take 37% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 476K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
476K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
1.0%
Market size, estimated
£104Ka year
Peak month
September1.6× the quietest month
Top search term
pink rug209K searches a year

02 · Price

A sale here is worth £21.05.

Listings sell for £21.05 on average, from £7.14 to £102.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £21.05 that is £0 to £2K a year per listing.

Average price
£21.05inside the $15 to $100 sweet spot
Price range
£7.14–£102.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #222 within Rugs, Pads & Protectors. It carries 1,345 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
79%
Out of stock, average day
16.7%
Average rank
#222in Rugs, Pads & Protectors
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,345per listing
Listings tracked
61

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pink Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

43

Top-5 brand share

37%

Top 20: 84%

Top-5 click share

29%

Top 20: 67%

Open market

58%

  • OHS11%
  • INSPIRE HOMEWARE7%
  • Sienna6%
  • ORINOVA6%
  • Aspire Homeware6%
  • TUKDAK6%

Demand

Pink Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Pink Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink rug209K/yr
  • pink rugs for bedrooms38K/yr
  • pink rugs for living room25K/yr
  • pink fluffy rug27K/yr
  • pink rugs21K/yr
  • pink and grey rug23K/yr
  • pink carpet14K/yr
  • blush pink rug16K/yr
  • pink bedroom rug15K/yr
  • large pink rug14K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Rug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness17%−0.17

Pile not as thick as image shown

not very thick

Not as thick as expected

Color14%−0.13

Off colour

Colour very pale

Not the colour as described

Size-Overall11%−0.10

Only fits a shoebox

Bigger than I thought so fluffy and soft

To small

Quality-Overall10%−0.26

Looks cheap

Poor quality cheap looking won't last five minutes

Not good quality

Advertised Vs Actual Product7%−0.13

it is not the same as shown in the description

not as pictured

Completely different to what the picture says

Love

Value For Money20%+1.58

Worth the price

Good value for money

Good for the price

Quality-Overall14%−0.26

Overall, this is a high-quality, comfortable rug that feels much more expensive than it is

Excellent quality, nice and soft to touch

Good Quality

Color14%−0.13

the colour is gorgeous

Nice colour

Colour just as advertised

Design-Overall6%+0.70

It looks really lovely

Lovely design

just elegant

Size-Overall5%−0.10

I love this mat the sizing is accurate

a good size

perfect size for bedroom

Return

2.3% Return rate 75% Fixable by listing

Size-Overall35%█▆▆▇▇█

Only fits a shoebox

Bigger than I thought so fluffy and soft

To small

Color28%█▇▇▆█▅

Off colour

Colour very pale

Not the colour as described

Quality-Overall10%▆▄█▆▄▄

Looks cheap

Poor quality cheap looking won't last five minutes

Not good quality

Advertised Vs Actual Product7%▃█▄▅▄▇

it is not the same as shown in the description

not as pictured

Completely different to what the picture says

Thin6%▅▆▃▆▄█

Its very thin

FAQ

Common Pink Rug questions

Answered from the same tracked data.