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Pink Ribbon

Fail

Prices span $1.32–$6.17, mostly outside the sweet spot, so Pink Ribbon is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£153K/yr309K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
53%top-5 click share · 17 brands · 20 sellers

Flapen Score

Pink Ribbon against its category

The dotted line is the Home & Garden average. Past it, Pink Ribbon is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Ribbon 309K times last year and spent an estimated £153K. The top 5 brands take 75% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
14.8%
Market size, estimated
£153Ka year
Peak month
December1.8× the quietest month
Top search term
pink ribbon212K searches a year

02 · Price

A sale here is worth £3.33.

Listings sell for £3.33 on average, from £1.32 to £6.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £3.33 that is £5K to £7K a year per listing.

Average price
£3.33under the $15 to $100 sweet spot
Price range
£1.32–£6.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #72 within Sewing. It carries 576 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#72in Sewing
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
576per listing
Listings tracked
24

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Pink Ribbon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

20

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 94%

Open market

21%

  • G2PLUS41%
  • XEANCO14%
  • Yiduohua9%
  • ZHIHUI7%
  • woric4%
  • GCS LONDON4%

Demand

Pink Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Pink Ribbon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pink ribbon212K/yr
  • pink ribbon satin11K/yr
  • baby pink ribbon15K/yr
  • pink ribbon for gift wrapping17K/yr
  • pink satin ribbon11K/yr
  • ribbon pink9K/yr
  • light pink ribbon7K/yr
  • pink hair ribbon6K/yr
  • thin pink ribbon5K/yr
  • pale pink ribbon5K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Ribbon

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
33%of negative reviews mention “Color”
0.8%of orders come back
“I wouldnt call this baby pink”
A buyer, on “Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pink Ribbon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data