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Pink Ribbon

Fail

Prices span $1.32–$6.17, mostly outside the sweet spot, so Pink Ribbon is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£153K/yr309K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
53%top-5 click share · 17 brands · 20 sellers

Flapen Score

Pink Ribbon against its category

The dotted line is the Home & Garden average. Past it, Pink Ribbon is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Ribbon 309K times last year and spent an estimated £153K. The top 5 brands take 75% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
14.8%
Market size, estimated
£153Ka year
Peak month
December1.8× the quietest month
Top search term
pink ribbon212K searches a year

02 · Price

A sale here is worth £3.33.

Listings sell for £3.33 on average, from £1.32 to £6.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £3.33 that is £5K to £7K a year per listing.

Average price
£3.33under the $15 to $100 sweet spot
Price range
£1.32–£6.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #72 within Sewing. It carries 576 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#72in Sewing
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
576per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Pink Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

20

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

21%

  • G2PLUS41%
  • XEANCO14%
  • Yiduohua9%
  • ZHIHUI7%
  • woric4%
  • GCS LONDON4%

Demand

Pink Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Pink Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink ribbon212K/yr
  • pink ribbon satin11K/yr
  • baby pink ribbon15K/yr
  • pink ribbon for gift wrapping17K/yr
  • pink satin ribbon11K/yr
  • ribbon pink9K/yr
  • light pink ribbon7K/yr
  • pink hair ribbon6K/yr
  • thin pink ribbon5K/yr
  • pale pink ribbon5K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color33%+0.49

I wouldnt call this baby pink

Misleading colour

Colour not as described

Quality-Overall25%−0.19

AWFUL QUALITY

Awful quality ribbon dirty and pulled

Advertised Vs Actual Product17%+1.60

Rubbish picture is misleading you have to make the bows yourself

Durability11%−0.08

its not very durable

This falls apart almost instantly

Strength3%−0.02

Too much tension

Love

Color33%+0.49

nice shade of pink

Love the colour

the colours gorgeous

Advertised Vs Actual Product17%+1.60

As described

Lovely just what I wanted

Just what I wanted

Quality-Overall15%−0.19

The price and quality are extremely fair for these

Good quality ribbon

Good quality

Value For Money12%+1.12

Good Value Shiny Satin Ribbon

great value

fine for the price

Size-Overall4%+0.47

Fit for purpose and pretty too

a good size reel

Return

0.8% Return rate 76% Fixable by listing

Color62%▆█▇▇▆█

I wouldnt call this baby pink

Misleading colour

Colour not as described

Quality-Overall9%█▂▃▂▃▂

AWFUL QUALITY

Awful quality ribbon dirty and pulled

Thin8%█▃▄▆█▃
Advertised Vs Actual Product4%▁▅▇▄▄█

Rubbish picture is misleading you have to make the bows yourself

Display Colors4%▁█▁▇█▃

FAQ

Common Pink Ribbon questions

Answered from the same tracked data.