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Pink Paper Plates

Fail

Prices span $2.22–$15.47, mostly outside the sweet spot, so Pink Paper Plates is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£58K/yr115K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
49%top-5 click share · 21 brands · 29 sellers

Flapen Score

Pink Paper Plates against its category

The dotted line is the Home & Garden average. Past it, Pink Paper Plates is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Paper Plates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Paper Plates 115K times last year and spent an estimated £58K. The top 5 brands take 68% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
6.7%
Market size, estimated
£58Ka year
Peak month
February2.3× the quietest month
Top search term
pink paper plates40K searches a year

02 · Price

A sale here is worth £7.60.

Listings sell for £7.60 on average, from £2.22 to £15.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.60 that is £760 to £2K a year per listing.

Average price
£7.60under the $15 to $100 sweet spot
Price range
£2.22–£15.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£760–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #93 within Party Supplies. It carries 195 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
18.7%
Average rank
#93in Party Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
195per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Pink Paper Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

29

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

49%

Top 20: 84%

Open market

27%

  • PARTY GO27%
  • NatNarr23%
  • Daover6%
  • Aisszhao6%
  • Unique6%
  • RONGZUBAT5%

Demand

Pink Paper Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.3×

Search terms

Top Pink Paper Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink paper plates40K/yr
  • pink plates25K/yr
  • pink party plates14K/yr
  • pink party tableware10K/yr
  • paper plates pink6K/yr
  • pink plastic plates6K/yr
  • pink paper plates and napkins6K/yr
  • pink plates and napkins4K/yr
  • pink disposable plates3K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Paper Plates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.03

Smaller than I realised

The plates are tiny

Plates are tiny

Value For Money14%−0.12

Really expensive for very small plates

makes the set seem more expensive than it was

Not worth the money

Inflation/Deflation13%−0.05

the ballons are not suitable for helium as they did not stay inflated

Not suitable for Helium inflation

Water Resistance13%−0.11

Cups couldnt even hold water

Quality-Overall6%+1.84

Poor quality, holes in cups, not fit for purpose

Love

Quality-Overall30%+1.84

These plates were very good quality

I gave 5 stars on amazon service- good for light snacks- cant say anything about quality because i have not use it- looks amazing

Excellent quality

Color17%+1.13

Lovely colour

Their colour was very nice

Lovely shade of pink

Value For Money16%−0.12

Good for the money

Good value for money

Very reasonable

Advertised Vs Actual Product6%−0.01

Did the job

Everything was included as described

Exactly as shown

Design-Overall5%+0.40

cute design

Lovely set that looks great laid out

The pink gingham design is simple

Return

1.0% Return rate 75% Fixable by listing

Size-Overall65%▄▇▇▅▇█

Smaller than I realised

The plates are tiny

Plates are tiny

Quality-Overall11%▁▄▁▇█▂

Poor quality, holes in cups, not fit for purpose

Color9%█▁▃▂▁▃
Value For Money4%▁█▁▄▁▁

Really expensive for very small plates

makes the set seem more expensive than it was

Not worth the money

Thin4%▁▁█▄▁▁

FAQ

Common Pink Paper Plates questions

Answered from the same tracked data.