Is pink microwave profitable to sell on Amazon United Kingdom?

The niche generates £25K/yr across 11 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (33/100).

How competitive is the pink microwave niche?

7 brands and 11 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in pink microwave?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.3%.

What does it cost to enter the pink microwave niche?

Listings span £5.73–£213.30; the average listing price is £67.84 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.

pink microwave

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great£67.84

avg listing price — sweet spot $15–$100

Review moat

Great389.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£5.73–£213.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£25K

£25K/yr · 121K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, pink microwave is a £25K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 33/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

pink microwave market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £51K–£68K; units × avg price
Conversion rate: 0.3%
Avg BSR: #66
Page quality: 0%
Prime: 55%
Sponsored: 91%
Out of stock: 28.1%
Avg brand age: 31 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Hamilton Beach53%
Russell Hobbs28%
Salter6%
HeMaSe4%
Abode4%
HADEN3%
Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 42 weeks — -5.9% search growth over the last 90 days.

Open Trend

Top pink microwave search terms

pink microwave95K/yr -9.9%0.9% conv.
microwave pink17K/yr +25.7%0.6% conv.
pink microwave oven9K/yr -8.6%0.5% conv.

All search terms

Top pink microwave products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hamilton Beach Microwave 20L Miami 800W Manual Dial Controls Quick Defrost 35 Min Timer 5 Cooking Levels Flamingo Pink - HBMX20F

Hamilton Beach£67.404.4★63 rev

Russell Hobbs Eden 17L 700W Manual Microwave in Raspberry Pink with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725RP

Russell Hobbs£55.644.6★33 rev

Hamilton Beach Microwave 20L 700W Retro Digital LED Display 8 Pre-set Programs Express Cooking Weight Defrost 60 Min Timer Child Lock Compact Design Mint - HB70H20M

Hamilton Beach£54.964.6★608 rev

Hamilton Beach Kettle Toaster & Microwave Set Ella 1.7L Electric Kettle Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Mint - ELLAMB

Hamilton Beach£100.324.3★83 rev

HeMaSe Microwave Toastie Sandwich Maker Nonstick Plate Microwave Panini Grilled Cheese Maker Versatile Wireless Small Toaster Hot Dog Dishwasher Safe Fast Cooking for Breakfast Snacks Pink

HeMaSe£16.183.6★34 rev

Newest

by launch date

Russell Hobbs Eden 17L 700W Manual Microwave in Raspberry Pink with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725RP

Russell Hobbs£55.6433 rev

4mo ago

HeMaSe Microwave Toastie Sandwich Maker Nonstick Plate Microwave Panini Grilled Cheese Maker Versatile Wireless Small Toaster Hot Dog Dishwasher Safe Fast Cooking for Breakfast Snacks Pink

HeMaSe£16.1834 rev

7mo ago

Hamilton Beach Microwave 20L Miami 800W Manual Dial Controls Quick Defrost 35 Min Timer 5 Cooking Levels Flamingo Pink - HBMX20F

Hamilton Beach£67.4063 rev

8mo ago

Hamilton Beach Microwave 20L Miami 800W Manual Dial Controls Quick Defrost 35 Min Timer 5 Cooking Levels Mojito Mint - HBMX20M

Hamilton Beach£66.8663 rev

8mo ago

Salter Retro Pink Kettle & Toaster Set 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection & Auto Shut-Off 815W 2-Slice Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel

Salter£52.99637 rev

9mo ago

What buyers say about pink microwave

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“Beautiful colour”

Value For Money16%

“Excellent value”

Quality-Overall11%

“Build quality feels decent for the price, and the door and dials feel easy enough to operate”

Ease Of Use10%

“Easy to Use”

Toasting4%

“toaster works well”

Design-Overall4%

“Love the colour and design aesthetics, easy to use”

Ease Of Cleaning4%

“Easy to clean”

Advertised Vs Actual Product4%

“did its job”

Instructions/User Manual/Troubleshooting3%

“Good clear instructions”

Size-Overall3%

“not to big just the right size works well”

What buyers complain about

Size-Overall11%

“a bit smaller than i thought even though i had measured it”

Functionality-Overall11%

“it didnt work”

Quality-Overall11%

“Looks like cheap rubbish”

Ease Of Use11%

“Took a bit of time to get used to it very different from our old one”

Color7%

“The colour is a lot brighter than in the picture which was a bit disappointing”

Durability5%

“Died after 2 years and 1 month”

Product Condition5%

“It was a used like new product was very pleased with it”

Unsustainable Design5%

“Appears to have a faulty design”

Temperature Control3%

“Not very good timer dosnt work only had it 2 months its takes a long time to warm food up”

Value For Money3%

“Is ok not worth the price”

Top return reasons

Color42%

Size-Overall14%

Heating10%

Defective Material/Parts9%

Mechanism Issues4%

Quality-Overall4%

Noise Level3%

Functionality-Overall3%

Toasting2%

Instructions/User Manual/Troubleshooting2%

Common questions

Is pink microwave profitable to sell on Amazon United Kingdom?: The niche generates £25K/yr across 11 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (33/100).
How competitive is the pink microwave niche?: 7 brands and 11 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in pink microwave?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.3%.
What does it cost to enter the pink microwave niche?: Listings span £5.73–£213.30; the average listing price is £67.84 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.