Skip to content

Pink Microwave

Fail

Buyers convert on only 0.3% of searches, so Pink Microwave is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£25K/yr121K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
81%top-5 click share · 7 brands · 11 sellers

Flapen Score

Pink Microwave against its category

The dotted line is the Home & Garden average. Past it, Pink Microwave is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Microwave 121K times last year and spent an estimated £25K. The top 5 brands take 95% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
0.3%
Market size, estimated
£25Ka year
Top search term
pink microwave95K searches a year

02 · Price

A sale here is worth £67.84.

Listings sell for £67.84 on average, from £5.73 to £213.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £67.84 that is £0 to £7K a year per listing.

Average price
£67.84inside the $15 to $100 sweet spot
Price range
£5.73–£213.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #66 within Small Kitchen Appliances. It carries 390 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
55%
Out of stock, average day
28.1%
Average rank
#66in Small Kitchen Appliances
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
390per listing
Listings tracked
11

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pink Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Hamilton Beach53%
  • Russell Hobbs28%
  • Salter6%
  • HeMaSe4%
  • Abode4%
  • HADEN3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Pink Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Pink Microwave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink microwave95K/yr
  • microwave pink17K/yr
  • pink microwave oven9K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Microwave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.05

a bit smaller than i thought even though i had measured it

Basic, I bought it for the colour, very small inside

Functionality-Overall11%−0.10

it didnt work

unfortunately doesn't work so will be sending back

Quality-Overall11%−0.02

Looks like cheap rubbish

Uninsurable

Ease Of Use11%+0.93

Took a bit of time to get used to it very different from our old one

Handy little gadget doesn't close though if you use panini rolls

Color7%+2.15

The colour is a lot brighter than in the picture which was a bit disappointing

The colour is truly disturbing

Love

Color34%+2.15

Beautiful colour

A lovely fun colourful set

Very attractive colours these days

Value For Money16%+0.79

Excellent value

Good value

This microwave is worth the money

Quality-Overall11%−0.02

Build quality feels decent for the price, and the door and dials feel easy enough to operate

Excellent Product

Very good quality

Ease Of Use10%+0.93

Easy to Use

Very easy to use quality is excellent controls are easy to understand instructions are easy to follow

It's easy to operate

Toasting4%−0.03

toaster works well

Toaster 4* The perfect pink for my revamped kitchen

Toaster

Return

1.3% Return rate 61% Fixable by listing

Color42%▄▄██▄▃

The colour is a lot brighter than in the picture which was a bit disappointing

The colour is truly disturbing

Size-Overall14%▂▅▂▂█▄

a bit smaller than i thought even though i had measured it

Basic, I bought it for the colour, very small inside

Heating10%▃█▅▃▂▅
Defective Material/Parts9%█▁▁▁▃▃
Mechanism Issues4%█▁▁▆▇▆

FAQ

Common Pink Microwave questions

Answered from the same tracked data.