Skip to content

Pink Kettle

Fail

Demand is soft, at -17.3% this quarter, so Pink Kettle is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£146K/yr195K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
56%top-5 click share · 9 brands · 148 sellers

Flapen Score

Pink Kettle against its category

The dotted line is the Home & Garden average. Past it, Pink Kettle is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Kettle 195K times last year and spent an estimated £146K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
2.1%
Market size, estimated
£146Ka year
Peak month
September1.5× the quietest month
Top search term
pink kettle113K searches a year

02 · Price

A sale here is worth £35.20.

Listings sell for £35.20 on average, from £14.18 to £96.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £35.20 that is £4K to £9K a year per listing.

Average price
£35.20inside the $15 to $100 sweet spot
Price range
£14.18–£96.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #153 within Small Kitchen Appliances. It carries 768 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
80%
Out of stock, average day
9.0%
Average rank
#153in Small Kitchen Appliances
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
768per listing
Listings tracked
20

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pink Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£58K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

148

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

8%

  • Russell Hobbs38%
  • Tower16%
  • HOMCOM15%
  • Salter14%
  • olega5%
  • De'Longhi4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Pink Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pink Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink kettle113K/yr
  • pink kettle and toaster set47K/yr
  • kettle pink13K/yr
  • pink toaster and kettle set10K/yr
  • pink kettle and toaster8K/yr
  • electric kettle pink4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.13

Broke after 5 months

its broken already

Broke quickly - dont buy

Quality-Overall8%+0.36

Very poor quality indeed

Feels cheap

It is not as good quality as I expect

Color8%+2.72

Not quite as pink as I thought or hoped it would be

Different colour

it just looked dirty kind of pink

Smell7%−0.08

Burning smell not gone

absolutely stinks of chemicals and plastic

Terrible smell and taste of plastic

Toasting6%

Toaster doesnt last very long

after a month the toaster pusher thing has collapsed still works just looks uneven

Takes a bit longer to do toast

Love

Color38%+2.72

Bright bright green

Colour

Bright green

Quality-Overall12%+0.36

Good quality and brightens up my kitchen

Excellent product

Nice traditional looking kettle

Value For Money10%+0.73

Excellent price

Worth the money spent

Good value for money

Toasting10%

Great toaster

Toaster is perfect for just me aswell

toasts it perfectly

Design-Overall4%+0.21

The design is nice

Fabulous colour and design

Very aesthetic and holds a good amount of water

Return

2.0% Return rate 49% Fixable by listing

Color35%▅▇▅▅▇█

Not quite as pink as I thought or hoped it would be

Different colour

it just looked dirty kind of pink

Functionality-Overall8%▇▂█▇▃▅

Functionality is poor

tray doesnt work

Quality-Overall8%▁▆▅▆█▆

Very poor quality indeed

Feels cheap

It is not as good quality as I expect

Material Quality7%▃▄▆█▅▃

Feels very cheap and plastic

Cheap plastic kettle

Very plasticky

Filtration5%▃▃█▇▂▃

The filter on the kettle is near enough useless

The filter keeps dropping inside of the kettle

Could not fit filter

FAQ

Common Pink Kettle questions

Answered from the same tracked data.