Pink Kettle
soft demand (-17.3% this quarter) — Pink Kettle doesn't clear our bar today.
Flapen Score
Is Pink Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pink Kettle is a £146K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 48/100.
Pink Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.3% over the last 90 days and 2.1% of searches end in a purchase.
£146K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 20 products
Top Pink Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs Electric Kettle (Hot Water Tea or Coffee 1.7L Push to open lid Perfect pour spout Removable washable filter Illuminated switch Chrome accents Raspberry 3000W) Eden 27362
- Price
- £14.18
- Rating
- 4.7/5
- Reviews
- 707
- Age
- 2y ago
Tower Cavaletto 1.7 Litre Pyramid Kettle with Rapid Boil Detachable Filter Stainless Steel 3000W Marshmallow Pink and Rose Gold T10044PNK
- Price
- £28.63
- Rating
- 4.4/5
- Reviews
- 6,841
- Age
- 6y ago
Russell Hobbs Eden 2 Slice Toaster (6 Browning Settings High Lift Feature Frozen reheat Cancel Functions Removable Crumb Tray 800W Raspberry) 27372
- Price
- £17.19
- Rating
- 4.4/5
- Reviews
- 1,382
- Age
- 2y ago
Salter Retro Kettle 1.7 L 3 kW Rapid Boil Pink And Cream
- Price
- £28.93
- Rating
- 4.2/5
- Reviews
- 637
- Age
- 2y ago
OLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle
- Price
- £27.64
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 6mo ago
Trending
90-day click momentumOLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle
- Price
- £27.64
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 6mo ago
wilko Blossom 1.7L Electric Kettle with Wooden Handle Pink Stainless Steel 360 Degree Cordless Base Automatic Switch-Off Function Pull Up Lid 240V
- Price
- £27.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Salter Ripple Pink Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £55.27
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 6mo ago
Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Pink T10100PNK
- Price
- £28.06
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago
HOMCOM Kettle and Toaster Set 1.7L Jug Kettle 2 Slice Toaster Light Pink
- Price
- £34.76
- Rating
- 4.6/5
- Reviews
- 789
- Age
- 1y ago
Newest
by launch dateTower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Pink T10100PNK
- Price
- £28.06
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago
wilko Blossom 1.7L Electric Kettle with Wooden Handle Pink Stainless Steel 360 Degree Cordless Base Automatic Switch-Off Function Pull Up Lid 240V
- Price
- £27.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Salter Ripple Pink Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £55.27
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 6mo ago
OLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle
- Price
- £27.64
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 6mo ago
Salter Retro Pink Kettle & Toaster Set 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection & Auto Shut-Off 815W 2-Slice Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel
- Price
- £52.99
- Rating
- 4.2/5
- Reviews
- 637
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
148
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
8%
- Russell Hobbs38%
- Tower16%
- HOMCOM15%
- Salter14%
- olega5%
- De'Longhi4%
- Open — no brand owns it (3 brands, 8%)
Pink Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Pink Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pink kettle113K/yr
- pink kettle and toaster set47K/yr
- kettle pink13K/yr
- pink toaster and kettle set10K/yr
- pink kettle and toaster8K/yr
- electric kettle pink4K/yr
What reviews say buyers love and hate about Pink Kettle
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Bright bright green”
“Good quality and brightens up my kitchen”
“Excellent price”
“Great toaster”
“The design is nice”
What buyers complain about
60% of reviews“Broke after 5 months”
“Very poor quality indeed”
“Not quite as pink as I thought or hoped it would be”
“Burning smell not gone”
“Toaster doesnt last very long”
Pink Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pink Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
