Pink Kettle
FailDemand is soft, at -17.3% this quarter, so Pink Kettle is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £146K/yr195K searches / yr
- 90-day growth
- -17.3%search demand this quarter
- Competition
- 56%top-5 click share · 9 brands · 148 sellers
Flapen Score
Pink Kettle against its category
The dotted line is the Home & Garden average. Past it, Pink Kettle is stronger. Inside it, weaker.
Market
The Pink Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pink Kettle 195K times last year and spent an estimated £146K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -17.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £146Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- pink kettle113K searches a year
02 · Price
A sale here is worth £35.20.
Listings sell for £35.20 on average, from £14.18 to £96.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £35.20 that is £4K to £9K a year per listing.
- Average price
- £35.20inside the $15 to $100 sweet spot
- Price range
- £14.18–£96.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #153 within Small Kitchen Appliances. It carries 768 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 80%
- Out of stock, average day
- 9.0%
- Average rank
- #153in Small Kitchen Appliances
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 768per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Pink Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs Electric Kettle (Hot Water Tea or Coffee 1.7L Push to open lid Perfect pour spout Removable washable filter Illuminated switch Chrome accents Raspberry 3000W) Eden 27362
- Price
- £14.18
- Rating
- 4.7/5
- Reviews
- 707
- Age
- 2y ago

Tower Cavaletto 1.7 Litre Pyramid Kettle with Rapid Boil Detachable Filter Stainless Steel 3000W Marshmallow Pink and Rose Gold T10044PNK
- Price
- £28.63
- Rating
- 4.4/5
- Reviews
- 6,841
- Age
- 6y ago

Russell Hobbs Eden 2 Slice Toaster (6 Browning Settings High Lift Feature Frozen reheat Cancel Functions Removable Crumb Tray 800W Raspberry) 27372
- Price
- £17.19
- Rating
- 4.4/5
- Reviews
- 1,382
- Age
- 2y ago

Salter Retro Kettle 1.7 L 3 kW Rapid Boil Pink And Cream
- Price
- £28.93
- Rating
- 4.2/5
- Reviews
- 637
- Age
- 2y ago

OLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle
- Price
- £27.64
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 6mo ago
Trending
90-day click momentum
OLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle
- Price
- £27.64
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 6mo ago

wilko Blossom 1.7L Electric Kettle with Wooden Handle Pink Stainless Steel 360 Degree Cordless Base Automatic Switch-Off Function Pull Up Lid 240V
- Price
- £27.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Salter Ripple Pink Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £55.27
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 6mo ago

Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Pink T10100PNK
- Price
- £28.06
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago

HOMCOM Kettle and Toaster Set 1.7L Jug Kettle 2 Slice Toaster Light Pink
- Price
- £34.76
- Rating
- 4.6/5
- Reviews
- 789
- Age
- 1y ago
Newest
by launch date
Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Pink T10100PNK
- Price
- £28.06
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago

wilko Blossom 1.7L Electric Kettle with Wooden Handle Pink Stainless Steel 360 Degree Cordless Base Automatic Switch-Off Function Pull Up Lid 240V
- Price
- £27.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Salter Ripple Pink Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £55.27
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 6mo ago

OLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle
- Price
- £27.64
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 6mo ago

Salter Retro Pink Kettle & Toaster Set 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection & Auto Shut-Off 815W 2-Slice Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel
- Price
- £52.99
- Rating
- 4.2/5
- Reviews
- 637
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
148
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
8%
- Russell Hobbs38%
- Tower16%
- HOMCOM15%
- Salter14%
- olega5%
- De'Longhi4%
- Open — no brand owns it (3 brands, 8%)
Demand
Pink Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Pink Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pink kettle113K/yr
- pink kettle and toaster set47K/yr
- kettle pink13K/yr
- pink toaster and kettle set10K/yr
- pink kettle and toaster8K/yr
- electric kettle pink4K/yr
Reviews and returns
What reviews say buyers love and hate about Pink Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after 5 months
its broken already
Broke quickly - dont buy
Very poor quality indeed
Feels cheap
It is not as good quality as I expect
Not quite as pink as I thought or hoped it would be
Different colour
it just looked dirty kind of pink
Burning smell not gone
absolutely stinks of chemicals and plastic
Terrible smell and taste of plastic
Toaster doesnt last very long
after a month the toaster pusher thing has collapsed still works just looks uneven
Takes a bit longer to do toast
Love
Bright bright green
Colour
Bright green
Good quality and brightens up my kitchen
Excellent product
Nice traditional looking kettle
Excellent price
Worth the money spent
Good value for money
Great toaster
Toaster is perfect for just me aswell
toasts it perfectly
The design is nice
Fabulous colour and design
Very aesthetic and holds a good amount of water
Return
2.0% Return rate 49% Fixable by listing
Not quite as pink as I thought or hoped it would be
Different colour
it just looked dirty kind of pink
Functionality is poor
tray doesnt work
Very poor quality indeed
Feels cheap
It is not as good quality as I expect
Feels very cheap and plastic
Cheap plastic kettle
Very plasticky
The filter on the kettle is near enough useless
The filter keeps dropping inside of the kettle
Could not fit filter
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pink Kettle questions
Answered from the same tracked data.









