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Pink Heated Blanket

Fail

Demand is soft, at -79.6% this quarter, so Pink Heated Blanket is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£19K/yr44K searches / yr
90-day growth
-79.6%search demand this quarter
Competition
74%top-5 click share · 13 brands · 20 sellers

Flapen Score

Pink Heated Blanket against its category

The dotted line is the Home & Garden average. Past it, Pink Heated Blanket is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Heated Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Heated Blanket 44K times last year and spent an estimated £19K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -79.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-79.6%
Conversion, latest week
1.5%
Market size, estimated
£19Ka year
Peak month
December38.2× the quietest month
Top search term
heated blanket pink11K searches a year

02 · Price

A sale here is worth £28.63.

Listings sell for £28.63 on average, from £22.19 to £40.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £28.63 that is £0 to £3K a year per listing.

Average price
£28.63inside the $15 to $100 sweet spot
Price range
£22.19–£40.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #23 within Home Textiles. It carries 1,619 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
79%
Out of stock, average day
23.1%
Average rank
#23in Home Textiles
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,619per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
11 months

Products

Top Pink Heated Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

20

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

19%

  • GOTCOZY20%
  • BOMOVA20%
  • Aheadpret14%
  • LIVIVO13%
  • Texciting7%
  • PROALLER6%

Demand

Pink Heated Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 38.2×

Search terms

Top Pink Heated Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated blanket pink11K/yr
  • pink heated blanket14K/yr
  • pink electric blanket9K/yr
  • electric blanket pink6K/yr
  • pink heated throw5K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Heated Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability31%−0.36

so the durability is very disappointing

It broke within a few days

Stopped working after a week of use

Heating16%−0.07

Heating seems a bit uneven

doesnt actually heat up

Only heats in one corner

Warmth8%+0.69

Not warm as others Ive used

Hardly heated blanket

not the best for getting hot

Quality-Overall8%+0.17

Absolute rubbish

Poor electrical quality

Not a quality product

Functionality-Overall6%−0.04

Doesn't work

so doesnt really work as i expected it to

now its stopped working

Love

Warmth17%+0.69

Warm and cosy

Soft and snuggly heated blanket

Makes you warm

Value For Money16%+1.20

Good value

Good value for money

good value for money

Quality-Overall9%+0.17

Great quality blanket

Genuinely has improved my quality of life

Good quality

Soft Feel8%

its a soft blanket

Very soft

Lovely blanket - soft and plush and the pink is lovely

Heating8%−0.07

heats up lovely

Heats up quickly

lovely and soft heats up fast easy to control perfect size good quality and control options definitely recommend x

Return

2.0% Return rate 10% Fixable by listing

Heating24%██▄▇▅▇

Heating seems a bit uneven

doesnt actually heat up

Only heats in one corner

Functionality-Overall20%▄▄▅▅▇█

Doesn't work

so doesnt really work as i expected it to

now its stopped working

Defective Material/Parts9%█▅█▇▄▁
Durability8%▅█▅▆▁▁

so the durability is very disappointing

It broke within a few days

Stopped working after a week of use

Quality-Overall6%▆█▅▄▅▇

Absolute rubbish

Poor electrical quality

Not a quality product

FAQ

Common Pink Heated Blanket questions

Answered from the same tracked data.