pink heated blanket
Skip itSoft demand (-79.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£28.63avg listing price — sweet spot $15–$100
Price range
Incredible£22.19–£40.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,619.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£19K£19K/yr · 44K searches
Growth
Bad-79.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pink heated blanket is a £19K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
pink heated blanket market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £57K–£72K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 71%
- Out of stock
- 23.1%
- Avg brand age
- 11 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
20
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
19%
- GOTCOZY20%
- BOMOVA20%
- Aheadpret14%
- LIVIVO13%
- Texciting7%
- PROALLER6%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -79.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 38.2×
Top pink heated blanket search terms
- heated blanket pink11K/yr
- pink heated blanket14K/yr
- pink electric blanket9K/yr
- electric blanket pink6K/yr
- pink heated throw5K/yr
Top pink heated blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOTCOZY Heated Blanket Electric Throw 130x160cm -Soft Silky Plush Heated Blanket with 9 Heat Settings & 10 Hours Auto-Off Timer For Home Office Use Machine Washable(Rose Dust)
GOTCOZY£25.424.4★816 rev
BOMOVA Electric Heated Blanket Single Throw (130x160cm Light Pink)-Flannels Fleece Winter Warm Blanket 10-Level Heating & 5 Auto Timer Cozy Sofa Throw for Home Office Xmas House Warming New Home Gifts
BOMOVA£25.924.1★903 rev
Aheadpret Heated Blanket-Electric Blanket 130x160cm Soft Heated Throw Blanket with 9 Heating Levels & 10 Hours Auto-off Fast Heating Machine Washable(Pink)
Aheadpret£33.154.4★85 rev
LIVIVO Electric Heated Blanket 160x130cm Ultra Soft Fleece Electric Over Blanket Throw with 9 Heat Settings Timer Auto Shut-Off Energy Efficient & Machine Washable - Pink
LIVIVO£28.254.2★4,135 rev
Heated Blanket Electric heated throw 160x130CM Pink Electric Throw
PROALLER£34.974.3★4,637 rev
Newest
by launch date
Homemate Electric Blanket Heated Throw - 130x160cm 1/2/4/6/8 Hours Auto-Off 10 Heat Levels Over-Heat Protection Soft Flannel Sherpa Washable Blanket Pink
Homemate£26.17124 rev
GlamHaus Luxury Electric Heated Throw Large Reversible Fleece Over Blanket for Sofa or Bed 160 x 130cm Heat And Timer Setting Auto Shut Off Digital Controller Machine Washable (Dark Pink)
GlamHaus£22.19196 rev
Purus Heated Throw Electric Blanket 9 Heat Settings 12HR Timer Pink
Purus£26.02830 rev
Aheadpret Heated Blanket-Electric Blanket 130x160cm Soft Heated Throw Blanket with 9 Heating Levels & 10 Hours Auto-off Fast Heating Machine Washable(Pink)
Aheadpret£33.1585 rev
Heated Blanket Electric heated throw 160x130CM Pink Electric Throw
PROALLER£34.974,637 rev
Trending
90-day click momentumHomemate Electric Blanket Heated Throw - 130x160cm 1/2/4/6/8 Hours Auto-Off 10 Heat Levels Over-Heat Protection Soft Flannel Sherpa Washable Blanket Pink
Homemate£26.174.4★
BOMOVA Electric Heated Blanket Single Throw (130x160cm Light Pink)-Flannels Fleece Winter Warm Blanket 10-Level Heating & 5 Auto Timer Cozy Sofa Throw for Home Office Xmas House Warming New Home Gifts
BOMOVA£25.924.1★
Aheadpret Heated Blanket-Electric Blanket 130x160cm Soft Heated Throw Blanket with 9 Heating Levels & 10 Hours Auto-off Fast Heating Machine Washable(Pink)
Aheadpret£33.154.4★
Purus Heated Throw Electric Blanket 9 Heat Settings 12HR Timer Pink
Purus£26.024.2★
Texciting Electric Blanket Heated Throw 130X180cm-Heated Blanket With 9 Heat Settings-10 Hours Auto off CE Certified Machine Washable (Pink)
Texciting£27.954.4★
What buyers say about pink heated blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Warm and cosy”
“Good value”
“Great quality blanket”
“its a soft blanket”
“heats up lovely”
“So snug and comfy”
“Love it and the colour is so pretty”
“works very well”
“Easy to use”
“Good size”
What buyers complain about
“so the durability is very disappointing”
“Heating seems a bit uneven”
“Not warm as others Ive used”
“Absolute rubbish”
“Doesn't work”
“the remote control is different”
“it doesnt look like the one in the photo”
“Less than 4 months of functionality is not good enough for the price”
“its a bit thin”
“Thin material”
Top return reasons
Common questions
- Is pink heated blanket profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -79.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the pink heated blanket niche?
- 13 brands and 20 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in pink heated blanket?
- Top complaints mined from reviews: Durability, Heating, Warmth. The return rate is 2.0%.
- When does demand for pink heated blanket peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 38.2× the quietest.
- What does it cost to enter the pink heated blanket niche?
- Listings span £22.19–£40.31; the average listing price is £28.63 (sweet spot $15–$100). The average incumbent carries 1,619 reviews — the moat a new listing must climb.