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Pink Fan

Pass

Pink Fan scores 72 out of 100, a Pass. Shoppers spend $65K a year here, search demand grew >1,000% this quarter, and returns run at 0.5% of orders.

Flapen Score
72
72 / 100
Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51
Market size
£65K/yr108K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
27%top-5 click share · 59 brands · 99 sellers

Flapen Score

Pink Fan against its category

The dotted line is the Home & Garden average. Past it, Pink Fan is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Fan 108K times last year and spent an estimated £65K. The top 5 brands take 37% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.5%
Market size, estimated
£65Ka year
Peak month
June27.5× the quietest month
Top search term
pink fan47K searches a year

02 · Price

A sale here is worth £13.34.

Listings sell for £13.34 on average, from £3.90 to £41.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.34 that is £0 to £1K a year per listing.

Average price
£13.34under the $15 to $100 sweet spot
Price range
£3.90–£41.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #291 within Heating, Cooling & Air Quality. It carries 1,940 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
90%
Out of stock, average day
6.9%
Average rank
#291in Heating, Cooling & Air Quality
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,940per listing
Listings tracked
69

04 · Newcomers

Amazon counts 15 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
15Amazon's first-year sales bar
Average brand age
23 months

Products

Top Pink Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

59 rising

Sellers

99

Top-5 brand share

37%

Top 20: 75%

Top-5 click share

27%

Top 20: 67%

Open market

58%

  • gaiatop15%
  • coldSky6%
  • EPISENT6%
  • Jumkeet5%
  • Jsdoin5%
  • Refluxe5%

Demand

Pink Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 27.5×

Search terms

Top Pink Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink fan47K/yr
  • pink handheld fan12K/yr
  • handheld fan pink8K/yr
  • fan pink7K/yr
  • pink hand fan7K/yr
  • pink desk fan8K/yr
  • pink fan handheld4K/yr
  • pink hand held fan4K/yr
  • pink portable fan4K/yr
  • pink fans4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.22

broke after about a month

Broke after a week

Didnt last

Charging11%

Won't recharge

Does not charge

Stopped charging

Functionality-Overall9%−0.13

Returned as not working

Doesnt work

It is not working correctly

Size-Overall8%+0.66

large than I expected

It is small

This fan is small

Quality-Overall7%−0.02

Rubbish quality

Bad quality

the build quality seems poor

Love

Charging13%

Easy to charge

charges quickly

Quick to charge

Strength12%+0.70

Seems sturdy

Comes with a sturdy little stand

Good Strong Fan

Value For Money11%+0.26

Excellent value

Excellent price

Fair price

Quality-Overall9%−0.02

Excellent product

The build quality feels solid

Best fan ever quality is amazing

Battery Life7%

Good battery

Battery life is decent

Long battery life

Return

0.5% Return rate 16% Fixable by listing

Functionality-Overall23%▆▆█▅▆▆

Returned as not working

Doesnt work

It is not working correctly

Charging16%█▄██▇█

Won't recharge

Does not charge

Stopped charging

Strength14%▆▅█▃▇▇

Not strong

very fragile

Not super powerful

Size-Overall11%▆█▄▆▅▄

large than I expected

It is small

This fan is small

Durability7%▁▁▁▅▅█

broke after about a month

Broke after a week

Didnt last

FAQ

Common Pink Fan questions

Answered from the same tracked data.