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Pink Cushions

Fail

Demand is soft, at -24.7% this quarter, so Pink Cushions is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£65K/yr316K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
27%top-5 click share · 50 brands · 57 sellers

Flapen Score

Pink Cushions against its category

The dotted line is the Home & Garden average. Past it, Pink Cushions is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Cushions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Cushions 316K times last year and spent an estimated £65K. The top 5 brands take 43% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
2.1%
Market size, estimated
£65Ka year
Peak month
January1.6× the quietest month
Top search term
pink cushion covers72K searches a year

02 · Price

A sale here is worth £9.84.

Listings sell for £9.84 on average, from £3.81 to £20.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.84 that is £0 to £984 a year per listing.

Average price
£9.84under the $15 to $100 sweet spot
Price range
£3.81–£20.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£984
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #354 within Cushions & Accessories. It carries 976 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
82%
Out of stock, average day
13.5%
Average rank
#354in Cushions & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
976per listing
Listings tracked
78

04 · Newcomers

Amazon counts 1 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pink Cushions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

57

Top-5 brand share

43%

Top 20: 77%

Top-5 click share

27%

Top 20: 61%

Open market

53%

  • Topfinel17%
  • OHS8%
  • iuiiaii7%
  • CXTAI7%
  • Hibate4%
  • Madizz4%

Demand

Pink Cushions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Pink Cushions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink cushion covers72K/yr
  • pink cushions73K/yr
  • pink cushion28K/yr
  • pink pillows22K/yr
  • pink cushion covers 45 x 4515K/yr
  • pink pillow16K/yr
  • blush pink cushions14K/yr
  • cushion covers pink10K/yr
  • blush pink cushion covers7K/yr
  • pink cushion cover8K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Cushions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+1.66

Looks cheap

Cheap looking and badly made

Bad quality

Advertised Vs Actual Product12%−0.07

False advertising

Must have misread the item

Not as nice as they look on the site

Color12%−0.02

Not the colour advertised

Darker than expected

Not quite the colour I wanted

Size-Overall11%−0.12

Size not correct

Very small

These are smaller than expected

Cushion6%+0.40

The cushions covers are misshapen

Not really a cushion

was not really a cushion at all

Love

Quality-Overall20%+1.66

Excellent quality

Great product

Well made

Soft Feel15%

Lovely soft pillows

Lovely soft cushion

Beautifully soft

Color13%−0.02

great pink colour

Lovely colour

exactly the colours as advertised

Cushion10%+0.40

Cute, comfortable cushion

Great cushion

Lovely cushion for little girls room

Value For Money6%+0.37

Great value for money

Good for the price

still worth it

Return

1.9% Return rate 76% Fixable by listing

Color45%▅█▇█▇▆

Not the colour advertised

Darker than expected

Not quite the colour I wanted

Size-Overall18%█▆▆▄▅▄

Size not correct

Very small

These are smaller than expected

Quality-Overall9%▃▃▄██▇

Looks cheap

Cheap looking and badly made

Bad quality

Cushion6%▄▄▆▃██

The cushions covers are misshapen

Not really a cushion

was not really a cushion at all

Material Quality4%█▅▃▂▅▆

There was so little material that I couldn't sew it back in

Nothing like the picture not nice material they do feel soft thats the only good thing

Very thin material

FAQ

Common Pink Cushions questions

Answered from the same tracked data.