pink cushions
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good975.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.84avg listing price — sweet spot $15–$100
Price range
Okay£3.81–£20.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£65K£65K/yr · 316K searches
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pink cushions is a £65K/yr Amazon United Kingdom market (316K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pink cushions market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £59K–£79K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #354
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 87%
- Out of stock
- 13.5%
- Avg brand age
- 33 months
- Avg seller age
- 202 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
50 falling
Sellers
57
Top-5 brand share
43%
Top 20: 77%
Top-5 click share
27%
Top 20: 61%
Open market
53%
- Topfinel17%
- OHS8%
- iuiiaii7%
- CXTAI7%
- Hibate4%
- Madizz4%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -24.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top pink cushions search terms
- pink cushion covers72K/yr
- pink cushions73K/yr
- pink cushion28K/yr
- pink pillows22K/yr
- pink cushion covers 45 x 4515K/yr
- pink pillow16K/yr
- blush pink cushions14K/yr
- cushion covers pink10K/yr
- blush pink cushion covers7K/yr
- pink cushion cover8K/yr
Top pink cushions products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
iuiiaii 2 PCS Pink Cushion Covers Bow Cushion45 X 45 Pink Cushions Bow Pillow Soft Plush Pillow Covers Aesthetic Bedroom Cushions for Bed Sofa Home Indoor Outdoor Holiday Decorations Pillowcase
iuiiaii£8.224.3★22 rev
CXTAI 2x Pink Velvet Cushion Covers Decorative Square Throw Pillow Cover Pillowcase 18x 1845 x 45cm
CXTAI£6.884.5★2,308 rev
Topfinel Cushions Covers Sets 4 Pink Cushion Covers Fluffy Bright Decorative 40x40 Cushion Cover Colorful Pillows are used to Sofa Livingroom 16 x 16 Cushion Cover Corduroy
Topfinel£12.024.6★4,082 rev
OHS Blush Pink Cushions Ribbed Faux Fur Decorative Throw Pillows for Sofa Cushions Living Room Lounger Cushion Cover Smooth Soft Comfy Home Decor Pack of 2 - Pink
OHS£6.954.3★92 rev
Topfinel Pink Cushion Covers 40cm x 40cm for Livingroom Large Fluffy Cushions Sofa Scatter Decorative Velvet Pillow Cover 16 x 16 inch Set of 4 for Bedroom
Topfinel£10.064.5★1,407 rev
Newest
by launch date
Wxeadu 2Pcs Flower Pillow 35cm Flower Cushion White + Pink Aesthetic Daisy Pillow Soft and Fluffy Flowe R-Shaped Floor Cushion Cute Room Decor for Bedroom Sofa Couch
Wxeadu£11.4032 rev
Kuleyang 2 Pack Pink Heart Cushions Soft Fluffy Heart Shaped Throw Pillows Faux Fur Decorative Cushions for Bed Sofa Chair Cute Bedroom Living Room Decor Valentine Gift
Kuleyang£9.8521 rev
Rilcn 2 Pack Pink Heart Pillows Soft Fluffy Decorative Cushions
Rilcn£12.9956 rev
Neelvin Set of 2 Decorative Cushion Covers Thick Plush Wool Pink Throw Pillow Covers 40x40 cm 16x16 Inches Pillowcase Plush fluffy for Couch Livingroom Sofa Bedroom
Neelvin£16.40140 rev
iuiiaii 2 PCS Pink Cushion Covers Bow Cushion45 X 45 Pink Cushions Bow Pillow Soft Plush Pillow Covers Aesthetic Bedroom Cushions for Bed Sofa Home Indoor Outdoor Holiday Decorations Pillowcase
iuiiaii£8.2222 rev
Trending
90-day click momentumNeelvin Set of 2 Decorative Cushion Covers Thick Plush Wool Pink Throw Pillow Covers 40x40 cm 16x16 Inches Pillowcase Plush fluffy for Couch Livingroom Sofa Bedroom
Neelvin£16.404.4★
Home Brilliant Pink Cushions Covers 45cm x 45cm Decorative Boho Cushion Covers for Bedroom Living Room Girl Gift for Wedding Decor 18 x 18 Set of 2 Pale Blush 45cmx45cm
Home Brilliant£10.164.4★
Xqzbmt 2-Pack Faux Fur Cushion Covers 45x45cm - Pink Fluffy Pillow Decor Soft Plush Cushion Covers Only for Sofa & Bedroom 18x18inches
Xqzbmt£8.253.9★
Wxeadu 2Pcs Flower Pillow 35cm Flower Cushion White + Pink Aesthetic Daisy Pillow Soft and Fluffy Flowe R-Shaped Floor Cushion Cute Room Decor for Bedroom Sofa Couch
Wxeadu£11.404.2★
Hibate Pink Corduroy Cushion Covers 45 x 45 cm Set of 4 Boho Decorative Square Throw Pillow Covers 18x18 Inch for Home Bohemian Decor Living Room Bedroom Sofa Couch
Hibate£11.334.6★
What buyers say about pink cushions
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Lovely soft pillows”
“great pink colour”
“Cute, comfortable cushion”
“Great value for money”
“The material is really soft and comfortable”
“really great just as advertised”
“They're accurate to the advertised size”
“Comfortable”
“The fabric feels pleasant to the touch, and the stitching appears neat and well finished”
What buyers complain about
“Looks cheap”
“False advertising”
“Not the colour advertised”
“Size not correct”
“The cushions covers are misshapen”
“There was so little material that I couldn't sew it back in”
“Too soft for me”
“Shape is not right”
“thin and not very cushiony Prettt,”
“Very flimsy as well”
Top return reasons
Common questions
- Is pink cushions profitable to sell on Amazon United Kingdom?
- The niche generates £65K/yr across 78 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the pink cushions niche?
- 50 brands and 57 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in pink cushions?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Color. The return rate is 1.9%.
- When does demand for pink cushions peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the pink cushions niche?
- Listings span £3.81–£20.08; the average listing price is £9.84 (sweet spot $15–$100). The average incumbent carries 976 reviews — the moat a new listing must climb.