pink card
Skip itSoft demand (-61.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great216.07avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.92avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 36K searches
Growth
Bad-61.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.67–£13.57cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pink card is a £26K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pink card market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £24K–£30K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #306
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 67%
- Out of stock
- 7.5%
- Avg brand age
- 47 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
26
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
22%
- Vaessen Creative20%
- Hawksbill17%
- Janrax12%
- BCreativetolearn11%
- Quickdraw9%
- House of Card & Paper9%
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — -61.0% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.7×
Top pink card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hawksbill A4 Pastel Pink Card 180 GSM Premium Pastel Pink Cardstock Pack of 100 | Ideal for Arts Crafts Printouts Stationery and DIY Projects
Hawksbill£6.584.7★189 rev
Florence Cardstock Smooth - Coloured Card Making Supplies A4 - Pink - 10 Sheets - Coloured Paper for Scrapbooking Card Making Die Cutting and Paper Crafts - 216 GSM - Rose
Vaessen Creative£3.374.7★90 rev
Pack of 50 A4 Pink Coloured Card 160gsm Sheets
Janrax£5.834.5★85 rev
PASTEL PINK A4 Coloured Craft Card 160gsm x 50 Sheets
Quickdraw£4.534.7★422 rev
House of Card & Paper A4 80 GSM Coloured Paper - Bright Pink (Pack of 50 Sheets) HCP58
House of Card & Paper£3.384.5★1,412 rev
Newest
by launch date
BCreativetolearn A4 Bright Pink Card 50 Sheets 160gsm Hot Pink A4 Printer & Photocopier Coloured Card Sheets Homemade Prints Arts Drawing & Crafts.
BCreativetolearn£5.2011 rev
A4 Pink Cardstock 215GSM (50 Sheets) Thick Pink Card for Card Making Heavyweight Craft Paper for DIY Wedding Invitations Scrapbooking & School Art Supplies
TOP-Pindu£7.494 rev
Hawksbill A4 Pink Card 220gsm 60 Sheets 5 Shades of Pink Premium Coloured Cardstock for Arts Crafts Scrapbooking & Cutting Machines
Hawksbill£6.1848 rev
20 Sheets A4 Coloured Cardstock 230g Card Stock Pink Card Paper for Crafts DIY Projects
Leliafleury£11.502 rev
Pack of 50 A4 Pink Coloured Card 160gsm Sheets
Janrax£5.8385 rev
Trending
90-day click momentumA4 Pink Cardstock 215GSM (50 Sheets) Thick Pink Card for Card Making Heavyweight Craft Paper for DIY Wedding Invitations Scrapbooking & School Art Supplies
TOP-Pindu£7.494.7★
Italian Options Non-Shed Glitter Cardstock Paper Sturdy Glitter Card for Electronic Die-Cutter Machines Christmas Crafts and Card Making Supplies 10 Coloured Sheets A4 250gsm Pale Pink
Italian Options£5.074.6★
Papertent A4 Double-Sided Pearl Card 250gsm 20 Sheets - Pink Blush
Paper Tent£6.594.7★
150 Pcs Blank Kraft Cards Paper Pink Flash Cards Blank Business Message Cards Craft Words Cards Paper for DIY Card Making Learning Memory Note Gift Tags - 3.46x2.04 inch/8.8x5.2 cm
Tomoyuki£4.374.6★
ARK A4 240gsm Colored Card Stock Pack of 10 Sheets (Light Pink)
ARK£4.054.4★
What buyers say about pink card
What buyers praise and complain about, mined from review topics.What buyers love
“Nice paper”
“Great quality”
“Lovely colour”
“exact right thickness”
“Lovely soft pink ideal for baby girl cards”
“Durable and looks expensive”
“Great value”
“It is also easier to manipulate than paper whilst cutting”
“For young children it is great to draw on as an alternative to normal paper as it is less prone to ripping or bleed through”
What buyers complain about
“The pink is a dull dark reddish pink”
“Not as described”
“Paper not bright colours”
“No where near as bright as advertised”
Top return reasons
Common questions
- Is pink card profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -61.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the pink card niche?
- 20 brands and 26 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in pink card?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Paper Brightness. The return rate is 0.8%.
- When does demand for pink card peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 5.7× the quietest.
- What does it cost to enter the pink card niche?
- Listings span £2.67–£13.57; the average listing price is £5.92 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.