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Pink Card

Fail

Demand is soft, at -61.0% this quarter, so Pink Card is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£26K/yr36K searches / yr
90-day growth
-61.0%search demand this quarter
Competition
49%top-5 click share · 20 brands · 26 sellers

Flapen Score

Pink Card against its category

The dotted line is the Home & Garden average. Past it, Pink Card is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Card 36K times last year and spent an estimated £26K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-61.0%
Conversion, latest week
12.0%
Market size, estimated
£26Ka year
Peak month
February5.7× the quietest month
Top search term
pink card33K searches a year

02 · Price

A sale here is worth £5.92.

Listings sell for £5.92 on average, from £2.67 to £13.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £5.92 that is £592 to £1K a year per listing.

Average price
£5.92under the $15 to $100 sweet spot
Price range
£2.67–£13.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£592–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #306 within Paper & Paper Crafts. It carries 216 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
80%
Out of stock, average day
7.5%
Average rank
#306in Paper & Paper Crafts
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
216per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Pink Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

26

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

22%

  • Vaessen Creative20%
  • Hawksbill17%
  • Janrax12%
  • BCreativetolearn11%
  • Quickdraw9%
  • House of Card & Paper9%

Demand

Pink Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.7×

Reviews and returns

What reviews say buyers love and hate about Pink Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color61%−0.21

The pink is a dull dark reddish pink

it's a very dull red

the purple is a dark dull purple

Advertised Vs Actual Product17%−0.06

Not as described

Paper Brightness11%−0.04

Paper not bright colours

Brightness/Shine/Glow11%−0.04

No where near as bright as advertised

Love

Paper Quality25%+1.54

Nice paper

Lovely paper and colour great for crafting

The variety is amazing will continue getting paper from here

Quality-Overall25%+1.54

Great quality

Very good quality

Great Quality, Versatile, Deep Pink A4 Card

Color18%−0.21

Lovely colour

But most of all i love the great colour as it is one of the real pinks out there

Great quality and colour

Thickness16%+0.92

exact right thickness

the thickness was just right

Its very textured and thick

Soft Feel5%

Lovely soft pink ideal for baby girl cards

Return

0.8% Return rate 74% Fixable by listing

Color59%▇▄▄▄▆█

The pink is a dull dark reddish pink

it's a very dull red

the purple is a dark dull purple

Value For Money7%▆▆█▁▁▁
Display Colors6%▁█▄▁▃▁
Material Quality5%▁█▁▁▇█
Thin4%▁▁█▁▁▁

FAQ

Common Pink Card questions

Answered from the same tracked data.