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Pink Blanket

Fail

Demand is soft, at -24.6% this quarter, so Pink Blanket is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£69K/yr271K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
52%top-5 click share · 15 brands · 22 sellers

Flapen Score

Pink Blanket against its category

The dotted line is the Home & Garden average. Past it, Pink Blanket is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Blanket 271K times last year and spent an estimated £69K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
2.1%
Market size, estimated
£69Ka year
Peak month
December2.2× the quietest month
Top search term
pink blanket85K searches a year

02 · Price

A sale here is worth £11.89.

Listings sell for £11.89 on average, from £4.98 to £30.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.89 that is £1K to £3K a year per listing.

Average price
£11.89under the $15 to $100 sweet spot
Price range
£4.98–£30.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #108 within Home Textiles. It carries 5,617 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
1.1%
Average rank
#108in Home Textiles
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,617per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pink Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

23%

  • Exclusivo Mezcla42%
  • Emma Barclay8%
  • Wajade7%
  • BEDELITE7%
  • Brentfords7%
  • WAVVE6%

Demand

Pink Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Pink Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink blanket85K/yr
  • pink throw55K/yr
  • pink throw blanket26K/yr
  • pink fluffy blanket20K/yr
  • pink fleece blanket13K/yr
  • pink blanket throw10K/yr
  • pink throws for sofa11K/yr
  • pink throws8K/yr
  • blush pink throw7K/yr
  • pink throws for beds7K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%−0.17

Not very thick

Not as thick as it looks in pics

thin

Size-Overall14%0.00

Blanket wasn't very big

its bigger than I thought it would be

Small

Quality-Overall9%−0.03

Poor quality

Poor quality, second throw as first one had same issue

Color6%−0.03

colour is nothing like shown

Not pink

Advertised Vs Actual Product3%−0.02

Doesnt look anything like the picture

Love

Soft Feel26%

So soft and fluffy

Lovely and soft

Soft to touch

Color14%−0.03

Good colour

the colour gorgeous

Beautiful pink colour

Quality-Overall10%−0.03

The blanket is beautiful, has good quality and nice prive

Amazing quality

These are very beautiful, quality are brilliant and soft

Warmth8%+1.29

And its a good weight and extra warm

Nice and warm

Well worth the money warm

Size-Overall6%0.00

the size is also very good

Good size throw

not too big

Return

1.1% Return rate 68% Fixable by listing

Color41%▆▅▅█▆█

colour is nothing like shown

Not pink

Size-Overall18%▄▅█▃▇▆

Blanket wasn't very big

its bigger than I thought it would be

Small

Thin12%██▃▃▅▂

THIN MATERIAL

Quality-Overall10%▅▂█▃▅▃

Poor quality

Poor quality, second throw as first one had same issue

Material Quality3%▁█▁▂▁▄

The material is disgusting

Disgusting material be aware

FAQ

Common Pink Blanket questions

Answered from the same tracked data.