Skip to content

Pink Blanket

Fail

Demand is soft, at -24.6% this quarter, so Pink Blanket is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£69K/yr271K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
52%top-5 click share · 15 brands · 22 sellers

Flapen Score

Pink Blanket against its category

The dotted line is the Home & Garden average. Past it, Pink Blanket is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Blanket 271K times last year and spent an estimated £69K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
2.1%
Market size, estimated
£69Ka year
Peak month
December2.2× the quietest month
Top search term
pink blanket85K searches a year

02 · Price

A sale here is worth £11.89.

Listings sell for £11.89 on average, from £4.98 to £30.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.89 that is £1K to £3K a year per listing.

Average price
£11.89under the $15 to $100 sweet spot
Price range
£4.98–£30.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #108 within Home Textiles. It carries 5,617 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
1.1%
Average rank
#108in Home Textiles
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,617per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pink Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 95%

Open market

23%

  • Exclusivo Mezcla42%
  • Emma Barclay8%
  • Wajade7%
  • BEDELITE7%
  • Brentfords7%
  • WAVVE6%

Demand

Pink Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Pink Blanket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pink blanket85K/yr
  • pink throw55K/yr
  • pink throw blanket26K/yr
  • pink fluffy blanket20K/yr
  • pink fleece blanket13K/yr
  • pink blanket throw10K/yr
  • pink throws for sofa11K/yr
  • pink throws8K/yr
  • blush pink throw7K/yr
  • pink throws for beds7K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Blanket

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Thickness”
1.1%of orders come back
“Not very thick”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data