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Pink Blanket

soft demand (-24.6% this quarter) — Pink Blanket doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 17Growth 13Conversion 27Competition 55Returns 92Price range 61Avg price 49Brand share 58Review moat 24Quality gap 45
This niche Category average

Is Pink Blanket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pink Blanket is a £69K/yr Amazon United Kingdom market (271K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Pink Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.6% over the last 90 days and 2.1% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr8K
Search volume / yr-24.6%271K
Conversion rate2.1%
Avg price£11.89

Who owns the niche?

The top 5 brands hold 71% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers15 · 22
Top-5 product click share52%
Open market30%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement88%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews5,617

Top Pink Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£21K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

23%

  • Exclusivo Mezcla42%
  • Emma Barclay8%
  • Wajade7%
  • BEDELITE7%
  • Brentfords7%
  • WAVVE6%

Pink Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume271KCVR2.1%Products24Brands15Top 5 Brands71%OOS Rate1.1%Rating4.5★Reviews5,617Avg BSR#108
8K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Pink Blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pink blanket85K/yr
  • pink throw55K/yr
  • pink throw blanket26K/yr
  • pink fluffy blanket20K/yr
  • pink fleece blanket13K/yr
  • pink blanket throw10K/yr
  • pink throws for sofa11K/yr
  • pink throws8K/yr
  • blush pink throw7K/yr
  • pink throws for beds7K/yr

What reviews say buyers love and hate about Pink Blanket

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Soft Feel26%

So soft and fluffy

Color14%

Good colour

Quality-Overall10%

The blanket is beautiful, has good quality and nice prive

Warmth8%

And its a good weight and extra warm

Size-Overall6%

the size is also very good

What buyers complain about

64% of reviews
Thickness25%

Not very thick

Size-Overall14%

Blanket wasn't very big

Quality-Overall9%

Poor quality

Color6%

colour is nothing like shown

Advertised Vs Actual Product3%

Doesnt look anything like the picture

Pink Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
41%
2Size-Overall
18%
3Thin
12%
4Quality-Overall
10%
5Material Quality
3%

Common Pink Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pink Blanket 42/100 on Amazon United Kingdom — Skip it. The niche generates £69K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -24.6% over the last 90 days.
Search demand for Pink Blanket on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.