pink blanket
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Good£4.98–£30.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.89avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,616.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad£69K£69K/yr · 271K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pink blanket is a £69K/yr Amazon United Kingdom market (271K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
pink blanket market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £71K–£95K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 1.1%
- Avg brand age
- 39 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
22
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
23%
- Exclusivo Mezcla42%
- Emma Barclay8%
- Wajade7%
- BEDELITE7%
- Brentfords7%
- WAVVE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top pink blanket search terms
- pink blanket85K/yr
- pink throw55K/yr
- pink throw blanket26K/yr
- pink fluffy blanket20K/yr
- pink fleece blanket13K/yr
- pink blanket throw10K/yr
- pink throws for sofa11K/yr
- pink throws8K/yr
- blush pink throw7K/yr
- pink throws for beds7K/yr
Top pink blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exclusivo Mezcla Soft Striped Fleece Blanket Pink Fluffy Sofa Bed Throw
Exclusivo Mezcla£10.104.4★4,493 rev
Exclusivo Mezcla Large Waffle Fleece Throw Blanket for Sofa 127x178 CM
Exclusivo Mezcla£7.684.6★24,775 rev
Exclusivo Mezcla Large Plush Fleece Blanket for Sofa Couch Dusty Pink
Exclusivo Mezcla£7.894.5★11,846 rev
Brentfords Throws for Sofas Pink Blanket Gifts for Women Super Soft Cosy Warm Flannel Fleece Blanket for Bed Settee Couch Fluffy Small Blanket All Seasons Single Bed Throw Blush Pink - 120 x 150cm
Brentfords£6.424.3★6,374 rev
WAVVE Pink Throw Fleece Blanket Sofa Throw 4ft x 5ft - Fluffy Soft Warm Versatile Blanket for Sofa/Couch/Bed Throw/Single Size 130x150 cm
WAVVE£10.544.5★11,843 rev
Newest
by launch date
BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Baby Pink
BEDELITE£12.29766 rev
LANE LINEN Pink Throw Blanket 127 x 152 Living Room Home Decor Gifts for Mom Women Soft Fluffy Fleece Cozy Fuzzy Plush Warm Couch Bed Blanket Comforter Bedroom Decor Gift for Her
LANE LINEN£13.24208 rev
Exclusivo Mezcla Knit Throw Blanket with Fringes for Sofa Reversible Super Soft and Breathable Woven Boho Throw for Summer Home Decor 127x152 CM Light Pink
Exclusivo Mezcla£9.1050 rev
BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Dusty Pink
BEDELITE£10.80766 rev
Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Pink 130x170 cm for Sofa Throw Bed Gift Idea
Bedsure£14.36246 rev
Trending
90-day click momentum
Wajade Throw Fleece Blanket Mothers Day Love Gifts Love Heart Blanket Soft Cosy Warm Thick Blanket for Bed Sofa Couch Love Pink 127x178
Wajade£8.144.7★
Adore Home Flannel Fleece Blanket Ultra Soft Cosy Plush Throw For Bed Sofa Snuggly Blush Pink 100x150cm
Adore Home£4.984.4★
Exclusivo Mezcla Knit Throw Blanket with Fringes for Sofa Reversible Super Soft and Breathable Woven Boho Throw for Summer Home Decor 127x152 CM Light Pink
Exclusivo Mezcla£9.104.1★
Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Cosy Warm Thick Blanket Checkered Pink 127x178
Wajade£8.134.7★
RUIKASI Fleece Throw Blanket for Sofa - Single Fluffy Pink Throws for Sofas Large Soft Warm Blanket Throw for Couch Luxury Decorative Ribbed Bed Blanket 130x150cm
RUIKASI£10.684.5★
What buyers say about pink blanket
What buyers praise and complain about, mined from review topics.What buyers love
“So soft and fluffy”
“Good colour”
“The blanket is beautiful, has good quality and nice prive”
“And its a good weight and extra warm”
“the size is also very good”
“Reasonably priced”
“Exactly as described”
“It's light in weight”
“Easy wash dry”
“Nice comfy blanket”
What buyers complain about
“Not very thick”
“Blanket wasn't very big”
“Poor quality”
“colour is nothing like shown”
“Doesnt look anything like the picture”
“It doesnt project very well”
“THIN MATERIAL”
“The material is disgusting”
Top return reasons
Common questions
- Is pink blanket profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the pink blanket niche?
- 15 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in pink blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.1%.
- When does demand for pink blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the pink blanket niche?
- Listings span £4.98–£30.77; the average listing price is £11.89 (sweet spot $15–$100). The average incumbent carries 5,617 reviews — the moat a new listing must climb.