pink balloons
Worth a lookShows searches that convert (11.9% search→purchase), but prices mostly outside the sweet spot ($2.21–$8.44) keeps it on the watch list.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good800.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£207K£207K/yr · 331K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.26avg listing price — sweet spot $15–$100
Price range
Bad£2.21–£8.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pink balloons is a £207K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pink balloons market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £158K–£210K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 13.3%
- Avg brand age
- 21 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
38
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
39%
Top 20: 84%
Open market
34%
- Ohugs29%
- SHATCHI10%
- Omrel8%
- ZHIHUI7%
- Humew6%
- HYKJNBW6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top pink balloons search terms
- pink balloons221K/yr
- baby pink balloons22K/yr
- balloons pink16K/yr
- pink birthday balloons13K/yr
- pastel pink balloons11K/yr
- pink ballons9K/yr
- pink balloon7K/yr
- light pink balloons6K/yr
- pink baloons6K/yr
- pale pink balloons4K/yr
Top pink balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OHugs Pink Balloons - 50 Pcs Set of 30 Pink 10 White 10 Pinky and White Confetti Balloons 2 Ribbon for Bridal Shower Baby Shower Birthday Party Gender Reveal Wedding Decorations
Ohugs£4.694.4★243 rev
OHugs Pink Balloons - 12 Inch Assorted Party Balloons with Hot Metallic and Pink Balloon Includes Ribbons and Glue Dots for Birthday Wedding Gender Reveal Baby Shower Decorations
Ohugs£5.584.5★312 rev
Omrel Pink Balloons 50 Pack 12inch Party Birthday Balloons Pink Latex Balloon Confetti Ballon Helium Balloons For Kids Birthday Party Decoration Babyshower Wedding
Omrel£6.004.6★65 rev
ZHIHUI 20pcs Pink and White Balloons 10 Inch Macaron Pink White Latex Bulk Balloon for Baby Shower Birthday Wedding Engagement Anniversay Christmas Festival Picnic or Friends Family Party Decorations
ZHIHUI£3.334.4★314 rev
Pink Balloons 30 Pcs 12 Inch Pastel Latex Macaron Balloons for Birthday Party Wedding Baby Shower Princess Carnival Events Decorations
Humew£4.954.6★1,267 rev
Newest
by launch dateOmrel Pink Balloons 50 Pack 12inch Party Birthday Balloons Pink Latex Balloon Confetti Ballon Helium Balloons For Kids Birthday Party Decoration Babyshower Wedding
Omrel£6.0065 rev
Pink And White Balloons- 60Pcs White Pink Balloons With Metallic Confetti Ballons Birthday Decorations For Girl Helium Balloon For Birthday Engagement Baby Shower Princess Party Decorations 12Inch
fairymaiden£5.20226 rev
Hot Pink Balloons 50 Pack 12 Inch Thick 2.8g Latex Balloons with Metallic & Confetti - Pink Balloon Set for Girls Birthday Baby Shower Bridal Shower Bachelorette & Party Decorations
Ohugs£5.72139 rev
Adeyoo Pastel Pink Balloons - 50Pcs Baby Light Pink Balloons 12 Inch Round Latex Balloon Bright Party Balloon with Ribbons for Baby Shower Gender Reveal Birthday Wedding Party Decorations
Adeyoo£5.61106 rev
OHugs Pink Balloons - 12 Inch Assorted Party Balloons with Hot Metallic and Pink Balloon Includes Ribbons and Glue Dots for Birthday Wedding Gender Reveal Baby Shower Decorations
Ohugs£5.58312 rev
Trending
90-day click momentum
Macron Pink Balloons - 15 Pcs Pack 12 Inch Pastel Pink Perfect for Birthdays Weddings Parties & More
Balloons Hub£3.314.2★
Pink And White Balloons- 60Pcs White Pink Balloons With Metallic Confetti Ballons Birthday Decorations For Girl Helium Balloon For Birthday Engagement Baby Shower Princess Party Decorations 12Inch
fairymaiden£5.204.4★
Fuchsia Pink Balloons 25 Pack Large 12 Inch Thick Latex Biodegradable Helium Party Balloons for Birthday Wedding Baby Shower Valentines Day Events Decoration for Balloon Arch Garland
SHATCHI£2.844.3★
Omrel Pink Balloons 50 Pack 12inch Party Birthday Balloons Pink Latex Balloon Confetti Ballon Helium Balloons For Kids Birthday Party Decoration Babyshower Wedding
Omrel£6.004.6★
AULE Pink Balloons Arch Kit: 155 PCS Party Balloon and Bows Pastel Pink White Garland Different Sizes Helium Latex Ballons Ribbons for Anniversary Wedding Birthday Party Decorations
AULE£8.444.3★
What buyers say about pink balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality balloons: great selection”
“Great colour”
“Excellent value”
“As described”
“Easy to assemble”
“The look it was very nice”
“As described, sturdy and durable”
“Fun”
“the banner was bright”
“They work and don't leak”
What buyers complain about
“Poor quality balloons”
“not baby pink”
“Picture can be deceiving”
“Dont buy, just exploding one the first day one by one”
“the glue dots provided were awful”
“Sizes not true”
“As described, not used yet as they are needed for a baby shower, Hopefully there are no problems as I fedup with balloons coming with holes in them, or being all wrinkly and looking like they were a return”
“They are fantastic only thing is the strings are not enough for all the ballons therefore I recommend you get extra strings”
“Missing parts”
“If do not mind plastic smell it is ok”
Top return reasons
Common questions
- Is pink balloons profitable to sell on Amazon United Kingdom?
- The niche generates £207K/yr across 39 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the pink balloons niche?
- 27 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in pink balloons?
- Top complaints mined from reviews: Quality-Overall, Color, Advertised Vs Actual Product. The return rate is 0.9%.
- When does demand for pink balloons peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the pink balloons niche?
- Listings span £2.21–£8.44; the average listing price is £5.26 (sweet spot $15–$100). The average incumbent carries 801 reviews — the moat a new listing must climb.