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Pink Balloons

Maybe

Buyers convert on 11.9% of searches. But prices span $2.21–$8.44, mostly outside the sweet spot, so Pink Balloons is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£207K/yr331K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
39%top-5 click share · 27 brands · 38 sellers

Flapen Score

Pink Balloons against its category

The dotted line is the Home & Garden average. Past it, Pink Balloons is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Balloons 331K times last year and spent an estimated £207K. The top 5 brands take 60% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
11.9%
Market size, estimated
£207Ka year
Peak month
February1.8× the quietest month
Top search term
pink balloons221K searches a year

02 · Price

A sale here is worth £5.26.

Listings sell for £5.26 on average, from £2.21 to £8.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £5.26 that is £4K to £5K a year per listing.

Average price
£5.26under the $15 to $100 sweet spot
Price range
£2.21–£8.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #160 within Party Supplies. It carries 801 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
13.3%
Average rank
#160in Party Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
801per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Pink Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£6K£12K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

38

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

39%

Top 20: 84%

Open market

34%

  • Ohugs29%
  • SHATCHI10%
  • Omrel8%
  • ZHIHUI7%
  • Humew6%
  • HYKJNBW6%

Demand

Pink Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Pink Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink balloons221K/yr
  • baby pink balloons22K/yr
  • balloons pink16K/yr
  • pink birthday balloons13K/yr
  • pastel pink balloons11K/yr
  • pink ballons9K/yr
  • pink balloon7K/yr
  • light pink balloons6K/yr
  • pink baloons6K/yr
  • pale pink balloons4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall36%+0.68

Poor quality balloons

Rubbish

Not best Quality

Color21%−0.23

not baby pink

More darker in colour

Not correct colour

Advertised Vs Actual Product8%−0.04

Picture can be deceiving

Nothing like the photo

Balloons are only 10 not 12 as stated in the description

Durability6%−0.04

Dont buy, just exploding one the first day one by one

Only lasted a couple of hours

Adhesion/Stickiness4%−0.03

the glue dots provided were awful

Missing the glue dots which were needed for the display to make today

Love

Quality-Overall39%+0.68

Good quality balloons: great selection

Amazing quality

Quality balloons

Color22%−0.23

Great colour

Theres a good variety of shades

Beautiful colours

Value For Money13%+1.90

Excellent value

Excellent value

Good for the money

Advertised Vs Actual Product5%−0.04

As described

As described no issues at all great quality

exactly as described

Assembly/Installation3%+0.37

Easy to assemble

Very easy too assemble

Return

0.9% Return rate 83% Fixable by listing

Color67%█▇▇▇██

not baby pink

More darker in colour

Not correct colour

Advertised Vs Actual Product9%▇▁▂█▆▆

Picture can be deceiving

Nothing like the photo

Balloons are only 10 not 12 as stated in the description

Quality-Overall7%▁▁█▆▄▄

Poor quality balloons

Rubbish

Not best Quality

Size-Overall4%█▇▇▃▁▁

Sizes not true

more of the bigger sizes would have

Been better not true to size some balloons

Inflation/Deflation3%▁█▆▁▃▃

FAQ

Common Pink Balloons questions

Answered from the same tracked data.