pimms jug
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good791.14avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.93avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Good£7.44–£22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£17K£17K/yr · 29K searches
According to Flapen's Amazon United Kingdom niche tracking, pimms jug is a £17K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pimms jug market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £17K–£21K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #782
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 86%
- Out of stock
- 1.0%
- Avg brand age
- 48 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
28
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
33%
- LIVIVO23%
- AIOS16%
- volila10%
- Argon Tableware8%
- SUSTEAS5%
- MATANA5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 19.6×
Top pimms jug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LIVIVO Clear Plastic Jug 2 Litre - Swirl Design Plastic Jug with Lid & Vented Spout - Ideal for Cocktails BBQs Parties Camping & Everyday Indoor Outdoor Use - Pitcher Water Jug with Lid
LIVIVO£7.734.5★1,261 rev
AIOS 4 Pint Hard Plastic Jug/Pitcher. Dishwasher Safe (2.2L / 4 Pints). Ideal as a Water jug for Pimms & Punches Juices & Beers
AIOS£9.984.4★151 rev
Argon Tableware Brocca Glass Water Jug - 1.5L - Clear Glass Serving Jugs Tapered Drinks Pitcher with Handle for Cocktails Juice Punch Soft Drinks Water
Argon Tableware£7.444.4★349 rev
Plastic Jug 2L (2 Pack) Swirl Design Plastic Pitcher Jug with Lid & Vented Spout - Pimms Summer Juices Picnics and BBQ Garden Parties - Clear Design
volila£12.444.6★112 rev
MATANA 6 Reusable Clear Plastic Jugs Cocktail Pitchers for Parties 1.5L - Juice Lemonade Punch Sangria Beers - Birthdays Weddings Picnics BBQ
MATANA£12.964.1★975 rev
Newest
by launch date
Glass Pitcher and Tumbler Set 8 Pieces 2 Jugs 1.8L and 6 Glasses 540ml Clear Dishwasher Safe for Water Juice Beer
Catergold£14.051 rev
Pimms | the Original No. 1 Cup | 22% vol | 1L | Fruity Flavour | Herbal Botanicals | Caramelised Orange & Warm Spices | Gin Based Spirit | Recommended for Cocktails
Pimm's£10.8028 rev
Pack of 2-2 Litre Drinks Pitcher Jug - Indoor Outdoor Summer Dining Barbeque Picnic Party Tableware- Clear Plastic Dimple Effect with Lid - Juice Water Cocktails
YöL£11.151 rev
SUSTEAS 3.0 Litre 101oz Glass Jug with Lid Water Jug for Hot/Cold Water Iced Tea Wine Coffee Milk and Juice Drink Pitcher 3.17Quart Glass Water jug for Fridge 1 Long-Handled Brush Included
SUSTEAS£17.824,463 rev
Homiu 1.8L Glass Water Jug | Glass Jug with Lid | Glass Pitcher Glass Carafe with Lid | Iced Tea Pitcher Water Jug Hot Cold Water Wine Coffee Milk and Juice Beverage Carafe | Water Jug for Fridge
Homiu£10.65305 rev
Trending
90-day click momentum
WUWEOT 2 Pack 2 Liter Glass Pitcher with Lid BPA-Free Glass Water Jug Carafe Heat Resistant Ice Tea Pitcher for Juice Sangria Lemonade Milk Coffee Cold and Hot Beverages
WUWEOT£14.484.3★
Pimms | the Original No. 1 Cup | 22% vol | 1L | Fruity Flavour | Herbal Botanicals | Caramelised Orange & Warm Spices | Gin Based Spirit | Recommended for Cocktails
Pimm's£10.805.0★
Pack of 2-2 Litre Drinks Pitcher Jug - Indoor Outdoor Summer Dining Barbeque Picnic Party Tableware- Clear Plastic Dimple Effect with Lid - Juice Water Cocktails
YöL£11.155.0★
Glass Pitcher and Tumbler Set 8 Pieces 2 Jugs 1.8L and 6 Glasses 540ml Clear Dishwasher Safe for Water Juice Beer
Catergold£14.055.0★
Argon Tableware Brocca Glass Water Jug - 1.5L - Clear Glass Serving Jugs Tapered Drinks Pitcher with Handle for Cocktails Juice Punch Soft Drinks Water
Argon Tableware£7.444.4★
What buyers say about pimms jug
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“reasonable price”
“Sturdy and easy to handle”
“Exactly as described”
“good size”
“far more weight friendly than glass”
“Beautifully made”
“are very useable”
“Quite durable”
“In glass and heavy so hard to break and even my kids manage to use it”
What buyers complain about
“breaks easily which was very disappointing”
“The glass looks thick”
“Cheap quality”
“Slightly heavy”
“The glasses are on the large side”
“Bit lightweight”
“Dont think I will take a chance in the dish washer”
“Look more expensive than they are”
“got limescale on jug not happy looks not very clean”
“Stains really easy”
Top return reasons
Common questions
- Is pimms jug profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (59/100).
- How competitive is the pimms jug niche?
- 19 brands and 28 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in pimms jug?
- Top complaints mined from reviews: Durability, Thickness, Quality-Overall. The return rate is 0.9%.
- When does demand for pimms jug peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 19.6× the quietest.
- What does it cost to enter the pimms jug niche?
- Listings span £7.44–£22.97; the average listing price is £13.93 (sweet spot $15–$100). The average incumbent carries 791 reviews — the moat a new listing must climb.