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Pimms Jug

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $17K a year here, so Pimms Jug is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£17K/yr29K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
53%top-5 click share · 19 brands · 28 sellers

Flapen Score

Pimms Jug against its category

The dotted line is the Home & Garden average. Past it, Pimms Jug is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pimms Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pimms Jug 29K times last year and spent an estimated £17K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.2%
Market size, estimated
£17Ka year
Peak month
July19.6× the quietest month
Top search term
pimms jug24K searches a year

02 · Price

A sale here is worth £13.93.

Listings sell for £13.93 on average, from £7.44 to £22.97. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.93 that is £0 to £1K a year per listing.

Average price
£13.93under the $15 to $100 sweet spot
Price range
£7.44–£22.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #782 within Dishware & Serving Pieces. It carries 791 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
73%
Out of stock, average day
1.0%
Average rank
#782in Dishware & Serving Pieces
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
791per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pimms Jug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

28

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

33%

  • LIVIVO23%
  • AIOS16%
  • volila10%
  • Argon Tableware8%
  • SUSTEAS5%
  • MATANA5%

Demand

Pimms Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 19.6×

Reviews and returns

What reviews say buyers love and hate about Pimms Jug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.15

breaks easily which was very disappointing

Broke immediately

Got a crack with normal usage within a month

Thickness12%−0.08

The glass looks thick

the glass of jug is too thick so it nakes it a bit heavy

Thin glass

Quality-Overall9%+0.48

Cheap quality

Save your money buy glass not impressed at all

Very low quality

Weight Heavy9%+0.47

Slightly heavy

It is a little heavy for those with mobility issues

heavy

Size-Overall9%−0.01

The glasses are on the large side

It's big

Lids too small

Love

Quality-Overall23%+0.48

Good quality

Excellent quality, good value, very nice to look at, perfect size, easy to clean

Good quality glass jug

Value For Money22%+1.85

reasonable price

Good Value

Good value for money

Strength9%+0.49

Sturdy and easy to handle

Sturdy looks great

Strong & elegant water jug

Advertised Vs Actual Product9%+0.58

Exactly as described

Far better than I was expecting

did the job

Size-Overall5%−0.01

good size

Fits perfectly in the fridge

Great size and love they had a lid

Return

0.9% Return rate 56% Fixable by listing

Size-Overall48%▅▆▇▆█▆

The glasses are on the large side

It's big

Lids too small

Quality-Overall8%▁▆█▆▂▅

Cheap quality

Save your money buy glass not impressed at all

Very low quality

Material Quality6%█▃█▆▇▄
Handle Quality6%▁▆▆▆▅█
Defective Material/Parts4%▁▆▄▁█▄

FAQ

Common Pimms Jug questions

Answered from the same tracked data.