Pillows 4 Pack

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

9.1%

Market size, estimated

£1.4Ma year

Peak month

October1.5× the quietest month

Top search term

pillows 4 pack720K searches a year

Listings sell for £15.10 on average, from £6.20 to £26.89. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £15.10 that is £45K to £60K a year per listing.

Average price

£15.10inside the $15 to $100 sweet spot

Price range

£6.20–£26.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

£45K–£60K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 6,790 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

28%

Out of stock, average day

5.8%

Average rank

#30in Home Textiles

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,790per listing

Listings tracked

29

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

46 months