Pillow Stuffing
FailDemand is soft, at -17.7% this quarter, so Pillow Stuffing is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £80K/yr124K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 59%top-5 click share · 21 brands · 25 sellers
Flapen Score
Pillow Stuffing against its category
The dotted line is the Home & Garden average. Past it, Pillow Stuffing is stronger. Inside it, weaker.
Market
The Pillow Stuffing market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pillow Stuffing 124K times last year and spent an estimated £80K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £80Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- pillow stuffing20K searches a year
02 · Price
A sale here is worth £8.84.
Listings sell for £8.84 on average, from £4.91 to £21.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.84 that is £884 to £2K a year per listing.
- Average price
- £8.84under the $15 to $100 sweet spot
- Price range
- £4.91–£21.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £884–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #223 within Furniture. It carries 2,494 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 48%
- Out of stock, average day
- 9.0%
- Average rank
- #223in Furniture
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,494per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Pillow Stuffing products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bedding Home Bounce Back 100% Virgin Polyester Hollowfibre Filling 1Kg | Washable White Fluff Soft Stuffing for Sofas Cushions Bed Pillow Stuffing (1KG)
- Price
- £7.56
- Rating
- 4.8/5
- Reviews
- 424
- Age
- 5y ago

Hollow Fibre Stuffing/Filling/Fill Toys Pillows Cushion Covers Polyester Filling Craft High Grade Hollowfibre Filling (1KG)
- Price
- £5.68
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 6mo ago

Virgin Hollow Fibre Quality Grade Stuffing/Filling Toys Pillows Craft Cushion Filling Cushions teddy Bear Pet Beds 100% Soft Hollow Fibre - 5KG
- Price
- £21.53
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 4y ago

Virgin Hollow Fibre Quality Grade Stuffing/Filling Toys Pillows Craft Cushion Filling Cushions teddy Bear Pet Beds 100% Soft Hollow Fibre - 2KG
- Price
- £11.23
- Rating
- 4.2/5
- Reviews
- 419
- Age
- 2y ago

100% Virgin Polyester Hollowfibre Washable White Stuffing For Toys Sofas Cushions Soft Toys Teddy Bears Pillows - Anti-allergic High Grade Hollow Fibre Filling Only (500 Grams)
- Price
- £5.76
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 4y ago
Trending
90-day click momentum
Hannah Polyester filling for soft toys cushions and pillows - 1kg
- Price
- £5.70
- Rating
- 4.6/5
- Reviews
- 2,369
- Age
- 13y ago

Hollow Fibre Stuffing/Filling/Fill Toys Pillows Cushion Covers Polyester Filling Craft High Grade Hollowfibre Filling (1KG)
- Price
- £5.68
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 6mo ago

Bedding Home Bounce Back 100% Virgin Polyester Hollowfibre Filling 1Kg | Washable White Fluff Soft Stuffing for Sofas Cushions Bed Pillow Stuffing (1KG)
- Price
- £7.56
- Rating
- 4.8/5
- Reviews
- 424
- Age
- 5y ago

Pro Home 100% Virgin Hollow Fibre Filling High Grade Washable White Fluff Knitted Soft Polyester Filling For Stuffing Sofas Cushions Bed Pillow
- Price
- £5.51
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago

Hollowfibre Filling for Stuffing - White Virgin Filling for Knitted products Crochet & Crafts Teddy Bears Pillows & Cushion Covers - High Grade Polyester Filling Stuff (500 grams)
- Price
- £7.09
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 4y ago
Newest
by launch date
Hollow Fibre Stuffing/Filling/Fill Toys Pillows Cushion Covers Polyester Filling Craft High Grade Hollowfibre Filling (1KG)
- Price
- £5.68
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 6mo ago

Posh Tag Hollow Fiber Stuffing 5KG 100% Virgin Polyester Toy Stuffing for Crafts Crochet & Knitted Toys | Fluffy Hypoallergenic Cushion Filler Pillow Stuffing Teddy Bear Filling
- Price
- £18.80
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 7mo ago

Szfanyangxuan Premium Hollow Fiber Polyester Stuffing(Oeko-Tex Certification) - Ultra Soft Pillow & Toy Filling 100% Fresh Fiber Machine Washable (1kg)
- Price
- £11.62
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

Pro Home 100% Virgin Hollow Fibre Filling High Grade Washable White Fluff Knitted Soft Polyester Filling For Stuffing Sofas Cushions Bed Pillow
- Price
- £5.51
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago

I&S Home Toy Stuffing 200g Soft Hollowfiber Filling for Toys Stuffing for Crochet Cushions Pillows Pet Beds & Teddy Bears Hypoallergenic DIY - 15D Grade
- Price
- £6.18
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
25
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
59%
Top 20: 94%
Open market
32%
- Bedding Home21%
- Cloudmere16%
- Vital Choice11%
- Iyan Soft Furnishing7%
- Charlotte Andersen6%
- Textile Wise6%
Demand
Pillow Stuffing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Pillow Stuffing search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pillow stuffing20K/yr
- cushion stuffing16K/yr
- polyfill13K/yr
- cushion filling11K/yr
- stuffing for cushions9K/yr
- pillow filling9K/yr
- hollow fibre stuffing/filling6K/yr
- cushion stuffing filling7K/yr
- cotton stuffing5K/yr
- polyfill stuffing5K/yr
Reviews and returns
What reviews say buyers love and hate about Pillow Stuffing
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as picture
Misleading
Incorrect description
Feels low quality
instead they send two low quality pillows
Not good quality
So much bigger than I thought
Very misleading so small for the price
the size is massive
Ok. Not that soft
Ok. A bit harsh not very soft
Horrible course feeling, not soft and very difficult to work with because it is very fibrous and they dont meld together
Poor quality cushion
a cushion cut up
I had to hesitate a moment to decide if I'd rather have a large overstuffed cushion
Love
No complaints from me
Good quality filling
Excellent product
Excellent value
Excellent value for money
Good Value
SOOOOO soft and fluffy
Its very soft
It is so easy to separate and stuff with, creates really nice effect of softness
It does the job
Is as described
Just what I needed
Fluffy stuffy fun
Great for using in toys
Great for making stuffed toys with
Return
0.1% Return rate 41% Fixable by listing
Not as picture
Misleading
Incorrect description
Feels low quality
instead they send two low quality pillows
Not good quality
Poor quality cushion
a cushion cut up
I had to hesitate a moment to decide if I'd rather have a large overstuffed cushion
So much bigger than I thought
Very misleading so small for the price
the size is massive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillow Stuffing questions
Answered from the same tracked data.









