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Pillow Stuffing

Fail

Demand is soft, at -17.7% this quarter, so Pillow Stuffing is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£80K/yr124K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
59%top-5 click share · 21 brands · 25 sellers

Flapen Score

Pillow Stuffing against its category

The dotted line is the Home & Garden average. Past it, Pillow Stuffing is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pillow Stuffing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pillow Stuffing 124K times last year and spent an estimated £80K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
7.3%
Market size, estimated
£80Ka year
Peak month
November1.8× the quietest month
Top search term
pillow stuffing20K searches a year

02 · Price

A sale here is worth £8.84.

Listings sell for £8.84 on average, from £4.91 to £21.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.84 that is £884 to £2K a year per listing.

Average price
£8.84under the $15 to $100 sweet spot
Price range
£4.91–£21.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£884–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #223 within Furniture. It carries 2,494 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
48%
Out of stock, average day
9.0%
Average rank
#223in Furniture
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,494per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Pillow Stuffing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

25

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

59%

Top 20: 94%

Open market

32%

  • Bedding Home21%
  • Cloudmere16%
  • Vital Choice11%
  • Iyan Soft Furnishing7%
  • Charlotte Andersen6%
  • Textile Wise6%

Demand

Pillow Stuffing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Pillow Stuffing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pillow stuffing20K/yr
  • cushion stuffing16K/yr
  • polyfill13K/yr
  • cushion filling11K/yr
  • stuffing for cushions9K/yr
  • pillow filling9K/yr
  • hollow fibre stuffing/filling6K/yr
  • cushion stuffing filling7K/yr
  • cotton stuffing5K/yr
  • polyfill stuffing5K/yr

Reviews and returns

What reviews say buyers love and hate about Pillow Stuffing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product23%−0.06

Not as picture

Misleading

Incorrect description

Quality-Overall13%+0.87

Feels low quality

instead they send two low quality pillows

Not good quality

Size-Overall10%+0.04

So much bigger than I thought

Very misleading so small for the price

the size is massive

Hard Feel8%−0.01

Ok. Not that soft

Ok. A bit harsh not very soft

Horrible course feeling, not soft and very difficult to work with because it is very fibrous and they dont meld together

Cushion8%−0.05

Poor quality cushion

a cushion cut up

I had to hesitate a moment to decide if I'd rather have a large overstuffed cushion

Love

Quality-Overall30%+0.87

No complaints from me

Good quality filling

Excellent product

Value For Money26%+2.47

Excellent value

Excellent value for money

Good Value

Soft Feel8%

SOOOOO soft and fluffy

Its very soft

It is so easy to separate and stuff with, creates really nice effect of softness

Advertised Vs Actual Product7%−0.06

It does the job

Is as described

Just what I needed

Fun/Entertainment Experience5%−0.01

Fluffy stuffy fun

Great for using in toys

Great for making stuffed toys with

Return

0.1% Return rate 41% Fixable by listing

Advertised Vs Actual Product26%▅▄▂▃▄█

Not as picture

Misleading

Incorrect description

Material Quality13%▁▁▇▃█▄
Quality-Overall12%▁█▇▁▆▃

Feels low quality

instead they send two low quality pillows

Not good quality

Cushion9%█▄▃▄▁█

Poor quality cushion

a cushion cut up

I had to hesitate a moment to decide if I'd rather have a large overstuffed cushion

Size-Overall8%▁█▁▆▃▂

So much bigger than I thought

Very misleading so small for the price

the size is massive

FAQ

Common Pillow Stuffing questions

Answered from the same tracked data.