Pillow Protectors 2 Pack
FailPrices span $4.49–$11.58, mostly outside the sweet spot, so Pillow Protectors 2 Pack is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £75K/yr58K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 67%top-5 click share · 13 brands · 23 sellers
Flapen Score
Pillow Protectors 2 Pack against its category
The dotted line is the Home & Garden average. Past it, Pillow Protectors 2 Pack is stronger. Inside it, weaker.
Market
The Pillow Protectors 2 Pack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pillow Protectors 2 Pack 58K times last year and spent an estimated £75K. The top 5 brands take 72% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.
01 · Demand
18.6% of searches ended in a purchase last week.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 18.6%
- Market size, estimated
- £75Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- pillow protectors 2 pack55K searches a year
02 · Price
A sale here is worth £6.98.
Listings sell for £6.98 on average, from £4.49 to £11.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.98 that is £2K to £3K a year per listing.
- Average price
- £6.98under the $15 to $100 sweet spot
- Price range
- £4.49–£11.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #19 within Home Textiles. It carries 4,017 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 79%
- Out of stock, average day
- 7.7%
- Average rank
- #19in Home Textiles
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,017per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Pillow Protectors 2 Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
My home store Quilted Pillow Protectors 2 Pack- 100% Microfiber Hotel Quality Zip Closure Pillow Cases- Super Soft Anti-Allergy & Breathable Pillow Cover ( 50 cm × 75 cm )
- Price
- £6.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 2y ago

Orison Sapphire Pillow Protectors 2 Pack | 100% Microfiber Ultra Soft Satin Stripe Pillow Cases | Anti Allergy & Anti Dust Mite Breathable & Zipped White Pillow Covers | UK Standard Size 48x74 CM
- Price
- £6.25
- Rating
- 4.6/5
- Reviews
- 1,745
- Age
- 4y ago

Utopia Bedding Pillow Protector 50x75 cm Quilted Zippered Soft & Breathable Microfiber Pillowcase Protectors (White 50x75 cm (2 Pack - White))
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 745
- Age
- 3y ago

GC GAVENO CAVAILIA Quilted Pillow Protectors with Envelope Closure - Polycotton Soft Anti Allergy Breathable Pillowcase Protectors - Luxury Bed Pillow Protector Cover 50x75 cm - White
- Price
- £4.49
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 3y ago

Amazon Basics Hypoallergenic Cotton Pillow Protector Standard Size 50 x 80 cm (Pack of 2) White Pillows Not Included
- Price
- £4.93
- Rating
- 4.5/5
- Reviews
- 4,699
- Age
- 9y ago
Trending
90-day click momentum
Waterproof Pillow Protectors with Zipper Pack of 2 Standard Size Noiseless Microfiber Pillow Covers Breathable Zippered Pillow Encasement Cases Soft & Durable
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago

GC GAVENO CAVAILIA Quilted Pillow Protectors with Envelope Closure - Polycotton Soft Anti Allergy Breathable Pillowcase Protectors - Luxury Bed Pillow Protector Cover 50x75 cm - White
- Price
- £4.49
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 3y ago

My home store Quilted Pillow Protectors 2 Pack- 100% Microfiber Hotel Quality Zip Closure Pillow Cases- Super Soft Anti-Allergy & Breathable Pillow Cover ( 50 cm × 75 cm )
- Price
- £6.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 2y ago

Utopia Bedding Waterproof Zippered Pillow Protectors (50 x 75 cm) - Pack of 2 - Anti Bed Bug and Dust Mite Proof Pillow Encasement
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 40,996
- Age
- 4y ago

MH Traders Quilted Waterproof Pillow Protectors Pack of 2 Pillowcase are Breathable & Hypoallergenic White Bed Pillows Cover.(50 x 75 cm)
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 2y ago
Newest
by launch date
Waterproof Pillow Protectors with Zipper Pack of 2 Standard Size Noiseless Microfiber Pillow Covers Breathable Zippered Pillow Encasement Cases Soft & Durable
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago

PRIME LINENS Quilted Pillow Protectors 2 Pack with Zip Closure - Ultra Soft Box Pattern Pillow Protector Breathable Microfiber Pillow Cover 50 x 75cm (Quilted Pack of 2)
- Price
- £6.15
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 1y ago

Pillow Protectors 4 Pack Cover White Anti Allergy Zipped Pillows Protector Quilted Pillow Case Machine Washable Dust & Mite Proof - 50 x 75cm
- Price
- £8.89
- Rating
- 4.6/5
- Reviews
- 1,946
- Age
- 2y ago

My home store Quilted Pillow Protectors 2 Pack- 100% Microfiber Hotel Quality Zip Closure Pillow Cases- Super Soft Anti-Allergy & Breathable Pillow Cover ( 50 cm × 75 cm )
- Price
- £6.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 2y ago

MH Traders Quilted Waterproof Pillow Protectors Pack of 2 Pillowcase are Breathable & Hypoallergenic White Bed Pillows Cover.(50 x 75 cm)
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
23
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
22%
- My home store21%
- Utopia Bedding19%
- Orison Sapphire14%
- GC GAVENO CAVAILIA10%
- Amazon Basics7%
- PRIME LINENS6%
Demand
Pillow Protectors 2 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Pillow Protectors 2 Pack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Quality
are quite cheap quality
Diminished quality
the quality of the stitching is very poor
Ripped seam
The seams not always straight
The material is much thinner than I expected too
These are not poly cotton
Material is not good like polyester
Not waterproof
Not waterproof at all
Not waterproof in the slightest
Too thick and bulky to be used as a pillow protector
The material is much thinner than I expected too
Not as thick as expected
Love
Decent quality
Good quality of pillowcase covers
Seem reasonable quality
really worth the money
Good Value
Excellent value
Easy fit
easy to fit
Fitted pillow well
Cushions are perfect
These are lovely thickly padded which gives extra snuglyness
They do appear well made with good padding and stitching, additionally they are a good size to fit most pillows
Work has advertised
Just what I needed
As described
Return
0.7% Return rate 52% Fixable by listing
Poor Quality
are quite cheap quality
Diminished quality
The material is much thinner than I expected too
These are not poly cotton
Material is not good like polyester
Not all white as advertised
off white
This was very misleading
These are not poly cotton
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillow Protectors 2 Pack questions
Answered from the same tracked data.









