Pillow Protectors
FailPrices span $4.49–$14.23, mostly outside the sweet spot, so Pillow Protectors is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £664K/yr540K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 19 sellers
Flapen Score
Pillow Protectors against its category
The dotted line is the Home & Garden average. Past it, Pillow Protectors is stronger. Inside it, weaker.
Market
The Pillow Protectors market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pillow Protectors 540K times last year and spent an estimated £664K. The top 5 brands take 70% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
15.3% of searches ended in a purchase last week.
Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £664K a year.
- Searches, last 12 months
- 540K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 15.3%
- Market size, estimated
- £664Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- pillow protectors314K searches a year
02 · Price
A sale here is worth £8.03.
Listings sell for £8.03 on average, from £4.49 to £14.23. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £8.03 that is £32K to £40K a year per listing.
- Average price
- £8.03under the $15 to $100 sweet spot
- Price range
- £4.49–£14.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £32K–£40K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Home Textiles. It carries 5,995 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Home Textiles
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,995per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Pillow Protectors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Eutony Pillow Protectors 4 Pack Quilted Zipped - Ultra Luxe Zipped Pillow Protectors Quilted Pillow Protector Soft & Breathable Hypoallergenic 50 x 75cm - White (Quilted Pack of 4 | 50x75 cm)
- Price
- £13.28
- Rating
- 4.7/5
- Reviews
- 6,578
- Age
- 5y ago

Pillow Protectors 4 Pack Cover White Anti Allergy Zipped Pillows Protector Quilted Pillow Case Machine Washable Dust & Mite Proof - 50 x 75cm
- Price
- £8.89
- Rating
- 4.6/5
- Reviews
- 1,946
- Age
- 2y ago

Pillow Protectors Pack of 4 Cotton White Pillow Case Covers Zipped Soft Anti-Allergy Cotton Pillowcase Protection 48 X 74 cm
- Price
- £7.16
- Rating
- 4.4/5
- Reviews
- 327
- Age
- 1y ago

ACRALI HOME Zipped Quilted Pillow Protectors 4 Pack - Standard Size 50x75cm
- Price
- £9.64
- Rating
- 4.6/5
- Reviews
- 1,230
- Age
- 2y ago

My home store Quilted Pillow Protectors 2 Pack- 100% Microfiber Hotel Quality Zip Closure Pillow Cases- Super Soft Anti-Allergy & Breathable Pillow Cover ( 50 cm × 75 cm )
- Price
- £6.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 2y ago
Trending
90-day click momentum
GC GAVENO CAVAILIA Quilted Pillow Protectors with Envelope Closure - Polycotton Soft Anti Allergy Breathable Pillowcase Protectors - Luxury Bed Pillow Protector Cover 50x75 cm - White
- Price
- £4.49
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 3y ago

Adam Home Quilted Pillow Protectors 8 Pack (50 x 75 CM) - Soft Poly Cotton Zippered Pillow Cases Durable Breathable & Comfortable
- Price
- £14.23
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 1y ago

Utopia Bedding Pillow Protector 50x75 cm Quilted Zippered Soft & Breathable Microfiber Pillowcase Protectors (White 50x75 cm (4 Pack - White))
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 745
- Age
- 3y ago

Utopia Bedding Pillow Protector 50x75 cm Quilted Zippered Soft & Breathable Microfiber Pillowcase Protectors (White 50x75 cm (2 Pack - White))
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 745
- Age
- 3y ago

Utopia Bedding Waterproof Zippered Pillow Protectors (50 x 70 cm) - Pack of 2 - Anti Bed Bug and Dust Mite Proof Pillow Encasement
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 40,996
- Age
- 7y ago
Newest
by launch date
Pillow Protectors Pack of 4 Cotton White Pillow Case Covers Zipped Soft Anti-Allergy Cotton Pillowcase Protection 48 X 74 cm
- Price
- £7.16
- Rating
- 4.4/5
- Reviews
- 327
- Age
- 1y ago

Adam Home Quilted Pillow Protectors 8 Pack (50 x 75 CM) - Soft Poly Cotton Zippered Pillow Cases Durable Breathable & Comfortable
- Price
- £14.23
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 1y ago

Lakhmaali Quilted Zipped Pillow Protectors Pack 4 Standard Size 50x75cm
- Price
- £8.83
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 1y ago

Pillow Protectors 4 Pack Cover White Anti Allergy Zipped Pillows Protector Quilted Pillow Case Machine Washable Dust & Mite Proof - 50 x 75cm
- Price
- £8.89
- Rating
- 4.6/5
- Reviews
- 1,946
- Age
- 2y ago

My home store Quilted Pillow Protectors 2 Pack- 100% Microfiber Hotel Quality Zip Closure Pillow Cases- Super Soft Anti-Allergy & Breathable Pillow Cover ( 50 cm × 75 cm )
- Price
- £6.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
19
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- Eutony30%
- KURNI16%
- Joybees9%
- Utopia Bedding9%
- Orison Sapphire7%
- ACRALI HOME6%
Demand
Pillow Protectors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Pillow Protectors search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pillow protectors314K/yr
- pillow protectors 4 pack105K/yr
- pillow protector33K/yr
- pillow protectors with zip14K/yr
- zipped pillow protectors13K/yr
- pillow case protector8K/yr
- pillowcase protectors8K/yr
- anti allergy pillow protectors8K/yr
- quilted pillow protectors7K/yr
- pillow case protectors pack of 48K/yr
Reviews and returns
What reviews say buyers love and hate about Pillow Protectors
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Diminished quality
are quite cheap quality
Poor Quality
the quality of the stitching is very poor
The seams not always straight
Ripped seam
Thin material
Not as thick as expected
The material is much thinner than I expected too
Material is not good like polyester
Thin material
The material is much thinner than I expected too
very small
Possible discrepancy in sizing
Too Big
Love
Seem reasonable quality
Decent quality
Amazing quality covers
Excellent value
Worth the money
Good Value
Fitted pillow well
Easy fit
easy to fit
These are lovely thickly padded which gives extra snuglyness
Cushions are perfect
Good pillow protection
Just what I needed
As described
Does the job
Return
0.6% Return rate 47% Fixable by listing
very small
Possible discrepancy in sizing
Too Big
Diminished quality
are quite cheap quality
Poor Quality
Material is not good like polyester
Thin material
The material is much thinner than I expected too
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillow Protectors questions
Answered from the same tracked data.









