Pillow Cases 4 Pack
FailPrices span $4.08–$11.10, mostly outside the sweet spot, so Pillow Cases 4 Pack is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £117K/yr203K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 78%top-5 click share · 9 brands · 11 sellers
Flapen Score
Pillow Cases 4 Pack against its category
The dotted line is the Home & Garden average. Past it, Pillow Cases 4 Pack is stronger. Inside it, weaker.
Market
The Pillow Cases 4 Pack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pillow Cases 4 Pack 203K times last year and spent an estimated £117K. The top 5 brands take 89% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
7.9% of searches ended in a purchase last week.
Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 203K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £117Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- pillow cases 4 pack122K searches a year
02 · Price
A sale here is worth £7.25.
Listings sell for £7.25 on average, from £4.08 to £11.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £7.25 that is £11K to £15K a year per listing.
- Average price
- £7.25under the $15 to $100 sweet spot
- Price range
- £4.08–£11.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #35 within Home Textiles. It carries 13,458 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 62%
- Out of stock, average day
- 8.3%
- Average rank
- #35in Home Textiles
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,458per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Pillow Cases 4 Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Bedding Pack of 4 Pillowcases Standard 50x75cm Grey
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 15,701
- Age
- 3y ago

Pillow Cases 4 Pack Grey Soft & Breathable 100% Brushed Microfiber Pillowcase. Anti-Allergic & Machine Washable with Secure Envelope Closure Multicolor UK Size 50 × 75 cm
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 950
- Age
- 2y ago

NAFAY LIVING White Pillow Cases 4 Pack Cotton 300 Thread Count - Hotel Quality Pillow Covers with Envelope Enclosure - Breathable & Super Soft Housewife Pillowcases (50 x 75 cm)
- Price
- £9.47
- Rating
- 4.4/5
- Reviews
- 661
- Age
- 2y ago

linensland - 4 Pack Egyptian Cotton Pillow Cases - 250 Thread Count Premium Hotel Quality Soft & Breathable Envelope Closure Pillowcases - Standard Size (50x75 cm) White
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 1,912
- Age
- 4y ago

Utopia Bedding Pack of 4 Pillowcases Standard 50x75cm White
- Price
- £6.51
- Rating
- 4.6/5
- Reviews
- 15,701
- Age
- 6y ago
Trending
90-day click momentum
Pillow Cases 4 Pack White - 100% Brushed Microfibre UK-Standard Size 50x75cm Envelope Closure Pillowcases - OEKO-TEX Certified Wrinkle & Fade Resistant Pillow Covers (Pack of 4 White)
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 1,213
- Age
- 6mo ago

ANSIO Pillow Cases 4 Pack Standard Size 50 x 75cm 100% Brushed Microfibre OEKO-TEX Certified Envelope Closure Fade & Stain Resistant Pillows Not Included - Grey
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago

ANSIO Pillow Cases 4 Pack Standard Size 50 x 75cm 100% Brushed Microfibre OEKO-TEX Certified Envelope Closure Fade & Stain Resistant Pillows Not Included - Navy
- Price
- £4.10
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago

NAFAY LIVING White Pillow Cases 4 Pack Cotton 300 Thread Count - Hotel Quality Pillow Covers with Envelope Enclosure - Breathable & Super Soft Housewife Pillowcases (50 x 75 cm)
- Price
- £9.47
- Rating
- 4.4/5
- Reviews
- 661
- Age
- 2y ago

Utopia Bedding Pack of 4 Pillowcases Standard 50x75cm White
- Price
- £6.51
- Rating
- 4.6/5
- Reviews
- 15,701
- Age
- 6y ago
Newest
by launch date
Pillow Cases 4 Pack White - 100% Brushed Microfibre UK-Standard Size 50x75cm Envelope Closure Pillowcases - OEKO-TEX Certified Wrinkle & Fade Resistant Pillow Covers (Pack of 4 White)
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 1,213
- Age
- 6mo ago

Rohi Microfibre Pink Pillowcases 4 Pack Soft & Smooth Envelope Closure Pillow Covers Fade Resistant & Breathable Pillows Cases Standard Size (50x75 cm)
- Price
- £7.23
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 1y ago

ANSIO Pillow Cases 4 Pack Standard Size 50 x 75cm 100% Brushed Microfibre OEKO-TEX Certified Envelope Closure Fade & Stain Resistant Pillows Not Included - Grey
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago

ANSIO Pillow Cases 4 Pack Standard Size 50 x 75cm 100% Brushed Microfibre OEKO-TEX Certified Envelope Closure Fade & Stain Resistant Pillows Not Included - Navy
- Price
- £4.10
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago

CozyWhirl White Pillow Cases 4 Pack Cotton 200 Thread Count - Hotel Quality Pillow Cases with Envelope Closure Design - Soft & Breathable Fabric Size 75 * 50 cm
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
11
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
8%
- Utopia Bedding50%
- Joybees16%
- NAFAY LIVING10%
- LINENSLAND7%
- ANSIO5%
- NTBAY4%
- Open — no brand owns it (3 brands, 8%)
Demand
Pillow Cases 4 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Pillow Cases 4 Pack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pillow cases 4 pack122K/yr
- pillowcases 4 pack25K/yr
- pillow cases pack of 625K/yr
- pillow covers pack of 414K/yr
- pillows cases 4 pack13K/yr
- 4 pillow cases3K/yr
- grey pillow cases 4 pack2K/yr
Reviews and returns
What reviews say buyers love and hate about Pillow Cases 4 Pack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not happy with the quality
Poor quality control
Different quality than advertised
Too big, too smooth
way way way too big
they seem a bit on the small side
Thin material
Thin
Very thin indeed
They are also made of that horrible cheap soft/silky-like material that so many Amazon bedding products seem to be made out of
not like any microfibre material Ive ever seen before would not recommend
NOT 100% cotton
very thin poor stitched pillow case
stitching all coming away stevie wonder would have sewn it better
Poor stitching
Love
Affordable quality
Excellent product
Good quality, really white
Good for the price
Excellent value
good value for money
Lovely soft material
soft to the touch
Amazingly soft
Easy fit
fits the description as stated
fit the pillows nicely
Very comfortable
manage really comfortable to sleep on
comfortable to use
Return
0.3% Return rate 51% Fixable by listing
Too big, too smooth
way way way too big
they seem a bit on the small side
More a green grey than grey
I have a disagreement about what grey means
It's slightly darker
They are also made of that horrible cheap soft/silky-like material that so many Amazon bedding products seem to be made out of
not like any microfibre material Ive ever seen before would not recommend
NOT 100% cotton
Not happy with the quality
Poor quality control
Different quality than advertised
Large and thin
the fabric is very thin
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillow Cases 4 Pack questions
Answered from the same tracked data.









