Pillow Cases 2 Pack

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £397K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

5.8%

Market size, estimated

£397Ka year

Peak month

October1.2× the quietest month

Top search term

pillow cases 2 pack372K searches a year

Listings sell for £6.25 on average, from £2.13 to £12.20. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £6.25 that is £16K to £19K a year per listing.

Average price

£6.25under the $15 to $100 sweet spot

Price range

£2.13–£12.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

£16K–£19K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #28 within Home Textiles. It carries 8,982 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

81%

Out of stock, average day

1.5%

Average rank

#28in Home Textiles

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,982per listing

Listings tracked

27

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months