Pillar Candle

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £343K a year.

Searches, last 12 months

521K

Growth, 90 days vs prior 90

-48.7%

Conversion, latest week

5.8%

Market size, estimated

£343Ka year

Peak month

December6.2× the quietest month

Top search term

pillar candle186K searches a year

Listings sell for £11.30 on average, from £1.57 to £28.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £11.30 that is £6K to £8K a year per listing.

Average price

£11.30under the $15 to $100 sweet spot

Price range

£1.57–£28.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£6K–£8K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #173 within Candles & Holders. It carries 883 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

95%

Out of stock, average day

5.2%

Average rank

#173in Candles & Holders

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

883per listing

Listings tracked

44

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months