pigeon food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Great468.26avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£11.98avg listing price — sweet spot $15–$100
Price range
Okay£3.71–£25.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£108K£108K/yr · 77K searches
According to Flapen's Amazon United Kingdom niche tracking, pigeon food is a £108K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
pigeon food market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £72K–£96K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 78%
- Out of stock
- 6.3%
- Avg brand age
- 79 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
31
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
15%
- MALTBYS' STORES 1904 LTD39%
- Countrywide16%
- Johnston & Jeff10%
- Bamfords Top Flight8%
- Copdock Mill8%
- BusyBeaks5%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +38.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top pigeon food search terms
- pigeon food60K/yr
- pigeon feed6K/yr
- pigeon corn6K/yr
- pigeon food 20kg5K/yr
Top pigeon food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mixed Pigeon Corn 1.5kg Premium Quality Bird Food XLJ
MALTBYS' STORES 1904 LTD£6.184.3★38 rev
Countrywide High Protein Low Cost Pigeon Food 20kg - Quality Dust-Free Ingredients - All Year Round Seed Mix For Pigeons - Premium Grade Pigeon Corn - Rich in Proteins Energy and Vitamins
Countrywide£18.424.3★110 rev
Johnston & Jeff Four Seasons General Economy Pigeon Seed Mix 20 kg (Pack of 1)
Johnston & Jeff£16.564.4★508 rev
Mixed Pigeon Corn 1kg Premium Quality Bird Food LJJ
MALTBYS' STORES 1904 LTD£5.274.5★467 rev
Copdock Mill Wild Bird Seed Supreme Mix 5L Tub All Year-Round Bird Food 100% Natural Ingredients Including Peanuts for Wild Birds Suitable for All Wild Bird Species
Copdock Mill£8.294.4★2,945 rev
Newest
by launch date
3kg Johnson & Jeff Four Seasons Pigeon Corn - Premium Wild Bird Food Mix | High-Protein Nutrient-Rich Year-Round Pigeon Feed | Perfect for Pigeons & Wild Birds | Full of Vitamins Oils & Minerals
SuperPetStoreUK247£11.5919 rev
Copdock Mill Economix Pigeon Corn Feed High Protein Bird Food 20kg
Copdock Mill£15.7310 rev
Premium Wild Bird Seed Food 5L Refill (5L Bag Wild Bird Mix)
Hungry Wings£6.541,503 rev
Mixed Pigeon Corn 750g Premium Quality Bird Food MDJ
MALTBYS' STORES 1904 LTD£5.3634 rev
500g Pigeon Condition Seed Mixed Bird Food SJJ
MALTBYS' STORES 1904 LTD£4.2421 rev
Trending
90-day click momentum200g Pigeon Condition Seed Mixed Bird Food SLJ
MALTBYS' STORES 1904 LTD£3.714.0★
Mixed Pigeon Corn 1.5kg Premium Quality Bird Food XLJ
MALTBYS' STORES 1904 LTD£6.184.3★
Premium Wild Bird Seed Food 5L Refill (5L Bag Wild Bird Mix)
Hungry Wings£6.544.5★
GardenersDream Four Seasons Pigeon Corn | Premium Grade Natural Food Mix for Pigeons | Rich in Nutritious Oils Vitamins and Minerals | High in Energy & Protein | 2.5kg
GardenersDream£10.984.4★
Copdock Mill Wild Bird Seed Supreme Mix 5L Tub All Year-Round Bird Food 100% Natural Ingredients Including Peanuts for Wild Birds Suitable for All Wild Bird Species
Copdock Mill£8.294.4★
What buyers say about pigeon food
What buyers praise and complain about, mined from review topics.What buyers love
“Very good seed”
“Birds love it”
“well worth the money”
“Looks a good mix of seeds”
“the birds seem to enjoy it”
“A regular buyer, it is fast and reliable”
“great to hide around their area which encourages foraging behaviour”
“Just as discribed”
“The mix itself is great for treating”
“Great size and good quality”
What buyers complain about
“The bag is flimsy”
“Received product open taped up with fragile don't know if it's been spilled or what”
“Its cheaper buying a 5kg bag”
“The plastic bag is not good quality”
“misleading”
“Perfect food for pigons although the corn is quite large”
“save for over a year”
“This is more for chickens pellets too hard”
“They ate ferociously”
“then it went all over my floor took me nearly an hour to clean up so not happy”
Common questions
- Is pigeon food profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +38.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the pigeon food niche?
- 12 brands and 31 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in pigeon food?
- Top complaints mined from reviews: Strength, Leak-Proof, Value For Money. The return rate is 0.0%.
- When does demand for pigeon food peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the pigeon food niche?
- Listings span £3.71–£25.32; the average listing price is £11.98 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.