How competitive is the Pigeon Food niche on Amazon United Kingdom?

12 brands and 31 sellers compete in Pigeon Food on Amazon United Kingdom. The top 5 Pigeon Food products take 57% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Pigeon Food?

Pigeon Food buyers on Amazon United Kingdom complain most about Strength, Leak-Proof, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Pigeon Food niche?

Pigeon Food sells for £11.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.71–£25.32. The average incumbent carries 468 reviews — the moat a new listing must climb.

Pigeon Food

Pigeon Food shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Pigeon Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pigeon Food is a £108K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 57/100.

Pigeon Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +38.3% over the last 90 days and 11.7% of searches end in a purchase.

£108K

revenue / yr

Units sold / yr8K

Search volume / yr+38.3%77K

Conversion rate11.7%

Avg price£11.98

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 31

Top-5 product click share57%

Open market19%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Top Pigeon Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mixed Pigeon Corn 1.5kg Premium Quality Bird Food XLJ

Price: £6.18
Rating: 4.3/5
Reviews: 38
Age: 2y ago

Countrywide High Protein Low Cost Pigeon Food 20kg - Quality Dust-Free Ingredients - All Year Round Seed Mix For Pigeons - Premium Grade Pigeon Corn - Rich in Proteins Energy and Vitamins

Price: £18.42
Rating: 4.3/5
Reviews: 110
Age: 7y ago

Johnston & Jeff Four Seasons General Economy Pigeon Seed Mix 20 kg (Pack of 1)

Price: £16.56
Rating: 4.4/5
Reviews: 508
Age: 16y ago

Mixed Pigeon Corn 1kg Premium Quality Bird Food LJJ

Price: £5.27
Rating: 4.5/5
Reviews: 467
Age: 7y ago

Copdock Mill Wild Bird Seed Supreme Mix 5L Tub All Year-Round Bird Food 100% Natural Ingredients Including Peanuts for Wild Birds Suitable for All Wild Bird Species

Price: £8.29
Rating: 4.4/5
Reviews: 2,945
Age: 4y ago

Newest

by launch date

3kg Johnson & Jeff Four Seasons Pigeon Corn - Premium Wild Bird Food Mix | High-Protein Nutrient-Rich Year-Round Pigeon Feed | Perfect for Pigeons & Wild Birds | Full of Vitamins Oils & Minerals

Price: £11.59
Rating: 4.4/5
Reviews: 19
Age: 1y ago

Copdock Mill Economix Pigeon Corn Feed High Protein Bird Food 20kg

Price: £15.73
Rating: 4.4/5
Reviews: 10
Age: 1y ago

Premium Wild Bird Seed Food 5L Refill (5L Bag Wild Bird Mix)

Price: £6.54
Rating: 4.5/5
Reviews: 1,503
Age: 2y ago

Mixed Pigeon Corn 750g Premium Quality Bird Food MDJ

Price: £5.36
Rating: 4.6/5
Reviews: 34
Age: 2y ago

500g Pigeon Condition Seed Mixed Bird Food SJJ

Price: £4.24
Rating: 4.5/5
Reviews: 21
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

15%

MALTBYS' STORES 1904 LTD39%
Countrywide16%
Johnston & Jeff10%
Bamfords Top Flight8%
Copdock Mill8%
BusyBeaks5%
Open — no brand owns it (6 brands, 15%)

Pigeon Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR11.7%Products27Brands12Top 5 Brands81%OOS Rate6.3%Rating4.4★Reviews468Avg BSR#238

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Pigeon Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pigeon food60K/yr +38.9%8.6% conv.
pigeon feed6K/yr +57.7%6.5% conv.
pigeon corn6K/yr +36.0%6.6% conv.
pigeon food 20kg5K/yr +13.4%7.8% conv.

What reviews say buyers love and hate about Pigeon Food

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Quality-Overall34%

“Very good seed”

Pet Friendly29%

“Birds love it”

Value For Money24%

“well worth the money”

Ingredients-Overall2%

“Looks a good mix of seeds”

Fun/Entertainment Experience1%

“the birds seem to enjoy it”

What buyers complain about

79% of reviews

Strength16%

“The bag is flimsy”

Leak-Proof15%

“Received product open taped up with fragile don't know if it's been spilled or what”

Value For Money15%

“Its cheaper buying a 5kg bag”

Quality-Overall8%

“The plastic bag is not good quality”

Advertised Vs Actual Product6%

“misleading”

Common Pigeon Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pigeon Food 57/100 on Amazon United Kingdom — Worth a look. The niche generates £108K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +38.3% over the last 90 days.