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Pigeon Deterrent

Pass

Pigeon Deterrent scores 77 out of 100, a Pass. Shoppers spend $365K a year here, search demand grew +155.1% this quarter, and returns run at 0.8% of orders.

Flapen Score
77
77 / 100
Top 1% of 5,777 Home & Garden niches · +26 vs the category median of 51
Market size
£365K/yr850K searches / yr
90-day growth
+155.1%search demand this quarter
Competition
31%top-5 click share · 31 brands · 69 sellers

Flapen Score

Pigeon Deterrent against its category

The dotted line is the Home & Garden average. Past it, Pigeon Deterrent is stronger. Inside it, weaker.

77Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pigeon Deterrent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pigeon Deterrent 850K times last year and spent an estimated £365K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 77 out of 100, a Pass.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 850K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +155.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £365K a year.

Searches, last 12 months
850K
Growth, 90 days vs prior 90
+155.1%
Conversion, latest week
3.2%
Market size, estimated
£365Ka year
Peak month
May15.2× the quietest month
Top search term
pigeon deterrent234K searches a year

02 · Price

A sale here is worth £13.34.

Listings sell for £13.34 on average, from £4.29 to £49.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £13.34 that is £3K to £7K a year per listing.

Average price
£13.34under the $15 to $100 sweet spot
Price range
£4.29–£49.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #63 within Plant Protection & Pest Control. It carries 1,074 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
85%
Out of stock, average day
4.8%
Average rank
#63in Plant Protection & Pest Control
Average rating
3.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,074per listing
Listings tracked
53

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pigeon Deterrent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

69

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

31%

Top 20: 70%

Open market

37%

  • OFFO20%
  • The Big Cheese12%
  • SDZHDMO8%
  • ISOTRONIC8%
  • Laptony7%
  • KOKMEYA7%

Demand

Pigeon Deterrent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.2×

Search terms

Top Pigeon Deterrent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pigeon deterrent234K/yr
  • bird scarers for gardens141K/yr
  • bird scarer83K/yr
  • bird deterrent64K/yr
  • pigeon scarer61K/yr
  • seagull deterrent36K/yr
  • bird deterrent products26K/yr
  • bird repellent devices29K/yr
  • pigeon scarers that work21K/yr
  • magpie deterrent19K/yr

Reviews and returns

What reviews say buyers love and hate about Pigeon Deterrent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall21%−0.77

This does not work omg

No effective

Did not work

Pest/Insect Control19%+0.41

Birds still land on it it does not scare them off

Do not deter birds

Didnt deter the pigeons

Value For Money10%−0.13

Cheap to try

feels quite expensive for what you get

could be better value

Quality-Overall6%+0.43

Not great quality

poor quality build

not very as good as expected

Instructions/User Manual/Troubleshooting6%−0.06

The instructions with this are terrible

Poor instructions

Not easy instructions

Love

Advertised Vs Actual Product13%+1.37

As described

Looks like the picture

Exactly as shown

Quality-Overall13%+0.43

Good quality, easy to install

Excellent product

Looks good and it's pretty well made

Pest/Insect Control13%+0.41

Keeping pigeons off

Effective pigeon deterrent

Useful to keep large birds away

Assembly/Installation10%+0.75

Easy to install

Easy to put up

Easy to build

Value For Money8%−0.13

Good price

price reasonable

Excellent value

Return

0.8% Return rate 25% Fixable by listing

Functionality-Overall20%▆▇▇█▇▇

This does not work omg

No effective

Did not work

Size-Overall16%▄█▇▇▆▅

Too small

They are quite large too

A little bit shorter in length than I thought

Assembly/Installation12%▁▅▅▄▆█

Not easy to build

Not easy to assemble

Assembly instructions terrible

Defective Material/Parts11%▄█▄▆▆▅

Parts missing doesnt work at all

Total junk, only enough parts for 5 functioning ones and don't work well at all

Maybe me fault

Quality-Overall6%▇▃▅▃█▆

Not great quality

poor quality build

not very as good as expected

FAQ

Common Pigeon Deterrent questions

Answered from the same tracked data.