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Pie Tin

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -41.5% this quarter, so Pie Tin is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£45K/yr109K searches / yr
90-day growth
-41.5%search demand this quarter
Competition
33%top-5 click share · 40 brands · 55 sellers

Flapen Score

Pie Tin against its category

The dotted line is the Home & Garden average. Past it, Pie Tin is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pie Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pie Tin 109K times last year and spent an estimated £45K. The top 5 brands take 39% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
4.0%
Market size, estimated
£45Ka year
Top search term
pie tin34K searches a year

02 · Price

A sale here is worth £10.24.

Listings sell for £10.24 on average, from £3.67 to £43.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.24 that is £0 to £1K a year per listing.

Average price
£10.24under the $15 to $100 sweet spot
Price range
£3.67–£43.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #48 within Bakeware. It carries 544 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
10.4%
Average rank
#48in Bakeware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
544per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pie Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

55

Top-5 brand share

39%

Top 20: 86%

Top-5 click share

33%

Top 20: 75%

Open market

56%

  • Samuel Groves9%
  • Chef Aid9%
  • Toced8%
  • MasterClass8%
  • ebake5%
  • Bakery Direct Ltd5%

Demand

Pie Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4× · 9 of 12 months tracked

Search terms

Top Pie Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pie tin34K/yr
  • pie tins27K/yr
  • pie tins for baking16K/yr
  • individual pie tins9K/yr
  • small pie tins7K/yr
  • pie tins for baking individual6K/yr
  • pie tray5K/yr
  • pie trays for baking4K/yr
  • pie pan3K/yr

Reviews and returns

What reviews say buyers love and hate about Pie Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.06

Bit small

not accurate sizing

Too big

Adhesion/Stickiness8%−0.05

Baking results with food sticking

The non stick coating came off after one use

also not non-stick

Strength6%−0.04

It's a bit flimsy

Flimsy and poor quality

Bendy

Value For Money6%+0.84

can find it cheaper elsewhere

Does the job slightly too expensive

A bit pricy though for 6 small bowls

Cooking Experience5%−0.03

The unit does not cook evenly

otherwise the pies take longer to cook

Uneven cooking of 4 pie unit

Love

Quality-Overall21%+1.35

Brilliant quality

Traditional, good quality

Good quality dishes

Advertised Vs Actual Product12%+0.70

Just what I needed

As described

it does the job

Size-Overall12%−0.06

Good size

Handy size

Perfect size for generous individual portions

Value For Money10%+0.84

Excellent value for money

Good for the price

Great value

Ease Of Cleaning7%+0.56

Great pie dishes easy to clean

they clean up quickly afterwards

Easy to clean

Return

1.4% Return rate 85% Fixable by listing

Size-Overall75%▆▇▇▇█▆

Bit small

not accurate sizing

Too big

Advertised Vs Actual Product3%█▃▃▁▁▅
Thickness3%▅▆▃▆▅█

thin metal slivers in dishes

Quality-Overall2%█▇▂▄▃▅

Terrible quality

Flimsy and poor quality

Paint Quality2%▇▅█▇▄▄

FAQ

Common Pie Tin questions

Answered from the same tracked data.