pie tin
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-41.5% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Good544.1avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.67–£43.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 109K searches
Growth
Bad-41.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pie tin is a £45K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pie tin market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £41K–£51K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 88%
- Out of stock
- 10.4%
- Avg brand age
- 42 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
55
Top-5 brand share
39%
Top 20: 86%
Top-5 click share
33%
Top 20: 75%
Open market
56%
- Samuel Groves9%
- Chef Aid9%
- Toced8%
- MasterClass8%
- ebake5%
- Bakery Direct Ltd5%
Demand
Weekly Amazon search volume, last 37 weeks — -41.5% search growth over the last 90 days.Top pie tin search terms
- pie tin34K/yr
- pie tins27K/yr
- pie tins for baking16K/yr
- individual pie tins9K/yr
- small pie tins7K/yr
- pie tins for baking individual6K/yr
- pie tray5K/yr
- pie trays for baking4K/yr
- pie pan3K/yr
Top pie tin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chef Aid Set of 4 Non-Stick Oval Pie Dishes 17cm x 13cm x 3.7cm Baking Tins Durable Carbon Steel Easy Clean Ideal for Pies Crumbles and Individual Portions Grey
Chef Aid£9.514.4★80 rev
Toced Quiche Pan Non-Stick Deep Pie Pans with Removable Loose Bottom Fluted Round Deep Flan Dish Tart Tins for Baking Quiches Pies Flans Cheese (8inch/22cm)
Toced£5.524.5★150 rev
MasterClass Crusty Bake Perforated Pie Dish with Non-Stick Coating 1 mm Carbon Steel Round Baking Tin Oven Safe to 220C Dishwasher Safe 23 cm (9 Inch) Grey
MasterClass£8.484.7★2,652 rev
Bakery Direct Traditional Foil Pie Moulds (60) Silver
Bakery Direct Ltd£8.274.6★349 rev
![Small Disposable Aluminium Foil Pie Cases [50 Pack] - UK-Made Round Pie Dishes for Baking Air Fryer Oven Microwave Fridge & Freezer Safe - Individual Pie Tart & Quiche Tins Trays (11 x 3.3cm)](https://m.media-amazon.com/images/I/51Bk1AJg7pL.jpg)
Small Disposable Aluminium Foil Pie Cases [50 Pack] - UK-Made Round Pie Dishes for Baking Air Fryer Oven Microwave Fridge & Freezer Safe - Individual Pie Tart & Quiche Tins Trays (11 x 3.3cm)
Delahunt Catering Supplies£8.014.6★268 rev
Newest
by launch date
twirush 6 Pack Individual Pie Dishs Pie Tins for Baking 5 Round Non-Stick Mini Quiche Tin Carbon Steel Oven-Safe Pie Tins with Oil Brush & Dish Cloths
twirush£9.603 rev
Musiook 2 PCS 5 Inch Pie Dish Individual Small Individual Pie Dish Non-Stick Mini Pies Pans Cake Tin Carbon Steel Round Baking Tins Perfect for Baking Pies Tarts Cakes and Desserts
Musiook£5.1214 rev
Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 2-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup
Cooks Professional£26.58216 rev
Vintage Gourmet Premium White Enamelware with Blue Rim Oblong Pie Dish Oven Safe Retro Bakeware Set of 6 16cm Oblong Pie Dishes 150ml Capacity Perfect Size for Individual Pies Ideal for Freezer
Vintage Gourmet£15.75184 rev
Lets Cook Cookware - Oval Pie Dishes Set of 4 Double Coated Non Stick Air Fryer Compatible British Made
Lets Cook Cookware£10.8587 rev
Trending
90-day click momentumtwirush 6 Pack Individual Pie Dishs Pie Tins for Baking 5 Round Non-Stick Mini Quiche Tin Carbon Steel Oven-Safe Pie Tins with Oil Brush & Dish Cloths
twirush£9.604.6★
Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 2-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup
Cooks Professional£26.584.4★
Lets Cook Cookware - 8 Inch Traditional Pie Dishes Twin Pack (Set of 2) 20cm Teflon Non Stick British Made
Lets Cook Cookware£11.444.6★
Chef Aid Set of 4 Non-Stick Oval Pie Dishes 17cm x 13cm x 3.7cm Baking Tins Durable Carbon Steel Easy Clean Ideal for Pies Crumbles and Individual Portions Grey
Chef Aid£9.514.4★
Musiook 2 PCS 5 Inch Pie Dish Individual Small Individual Pie Dish Non-Stick Mini Pies Pans Cake Tin Carbon Steel Round Baking Tins Perfect for Baking Pies Tarts Cakes and Desserts
Musiook£5.124.6★
What buyers say about pie tin
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“Just what I needed”
“Good size”
“Excellent value for money”
“Great pie dishes easy to clean”
“Easy to use”
“I love baking so these will come in handy”
“good sturdy dishes”
“def none stick”
“it has been a fantastic addition to my kitchen”
What buyers complain about
“Bit small”
“Baking results with food sticking”
“It's a bit flimsy”
“can find it cheaper elsewhere”
“The unit does not cook evenly”
“Terrible quality”
“OK a bit lighter than expected”
“thin metal slivers in dishes”
“small & thin”
“It was a pain to clean”
Top return reasons
Common questions
- Is pie tin profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 51 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -41.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the pie tin niche?
- 40 brands and 55 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in pie tin?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Strength. The return rate is 1.4%.
- What does it cost to enter the pie tin niche?
- Listings span £3.67–£43.84; the average listing price is £10.24 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.