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Pie Tin

Pie Tin shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-41.5% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 11Growth 4Conversion 50Competition 82Returns 87Price range 72Avg price 35Brand share 95Review moat 74Quality gap 37
This niche Category average

Is Pie Tin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pie Tin is a £45K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 51/100.

Pie Tin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -41.5% over the last 90 days and 4.0% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr5K
Search volume / yr-41.5%109K
Conversion rate4.0%
Avg price£10.24

Who owns the niche?

The top 5 brands hold 39% of demand, so 61% of the market is open.

61%

open market share

Brands · sellers40 · 55
Top-5 product click share33%
Open market61%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement88%
New entrants (1y)8· 0 succeeded
Avg rating4.5★
Avg reviews544

Top Pie Tin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

55

Top-5 brand share

39%

Top 20: 86%

Top-5 click share

33%

Top 20: 75%

Open market

56%

  • Samuel Groves9%
  • Chef Aid9%
  • Toced8%
  • MasterClass8%
  • ebake5%
  • Bakery Direct Ltd5%

Pie Tin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR4.0%Products51Brands40Top 5 Brands39%OOS Rate10.4%Rating4.5★Reviews544Avg BSR#48
4K3KBlack Friday '25Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26

Top Pie Tin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pie tin34K/yr
  • pie tins27K/yr
  • pie tins for baking16K/yr
  • individual pie tins9K/yr
  • small pie tins7K/yr
  • pie tins for baking individual6K/yr
  • pie tray5K/yr
  • pie trays for baking4K/yr
  • pie pan3K/yr

What reviews say buyers love and hate about Pie Tin

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall21%

Brilliant quality

Advertised Vs Actual Product12%

Just what I needed

Size-Overall12%

Good size

Value For Money10%

Excellent value for money

Ease Of Cleaning7%

Great pie dishes easy to clean

What buyers complain about

70% of reviews
Size-Overall30%

Bit small

Adhesion/Stickiness8%

Baking results with food sticking

Strength6%

It's a bit flimsy

Value For Money6%

can find it cheaper elsewhere

Cooking Experience5%

The unit does not cook evenly

Pie Tin return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
75%
2Advertised Vs Actual Product
3%
3Thickness
3%
4Quality-Overall
2%
5Paint Quality
2%

Common Pie Tin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pie Tin 51/100 on Amazon United Kingdom — Worth a look. The niche generates £45K/yr across 51 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -41.5% over the last 90 days.
Pie Tin buyers on Amazon United Kingdom complain most about Size-Overall, Adhesion/Stickiness, Strength, the themes mined from the niche's reviews. Its return rate is 1.4%.