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Pie Maker

soft demand (-55.4% this quarter) — Pie Maker doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 34Growth 0Conversion 41Competition 23Returns 94Price range 80Avg price 95Brand share 21Review moat 74Quality gap 63
This niche Category average

Is Pie Maker profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pie Maker is a £160K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 43/100.

Pie Maker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.4% over the last 90 days and 3.3% of searches end in a purchase.

£160K

revenue / yr

Units sold / yr6K
Search volume / yr-55.4%200K
Conversion rate3.3%
Avg price£24.42

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 20
Top-5 product click share72%
Open market9%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement62%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews548

Top Pie Maker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • Quest32%
  • Cooks Professional25%
  • Schallen18%
  • GILES & POSNER11%
  • Salter6%
  • Treat Factory5%
  • Open — no brand owns it (2 brands, 4%)

Pie Maker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume200KCVR3.3%Products13Brands8Top 5 Brands91%OOS Rate6.7%Rating4.4★Reviews548Avg BSR#6
23K18KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 5.6×

Top Pie Maker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pie maker111K/yr
  • pie maker machine deep fill 226K/yr
  • pie maker machine deep fill 420K/yr
  • pie press7K/yr
  • pie maker machine11K/yr
  • pie makers6K/yr
  • deep fill pie maker7K/yr
  • pie machine5K/yr
  • electric pie maker3K/yr
  • pie making machine4K/yr

What reviews say buyers love and hate about Pie Maker

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Ease Of Use32%

Ease of use

Quality-Overall17%

Decent results

Cooking Experience12%

Cooks thoroughly and evenly

Value For Money7%

Good value

Ease Of Cleaning6%

Super easy to clean

What buyers complain about

73% of reviews
Cooking Experience22%

Uneven cooking of 4 pie unit

Advertised Vs Actual Product13%

It shouldn't be advertised as Deep fill Pie maker as it is not

Instructions/User Manual/Troubleshooting9%

No instructions

Ease Of Use8%

Bit fiddly getting them out

Functionality-Overall8%

it does not mold it asd i though it would

Pie Maker return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Functionality-Overall
10%
3Heating
8%
4Advertised Vs Actual Product
8%
5Product Condition
4%

Common Pie Maker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pie Maker 43/100 on Amazon United Kingdom — Skip it. The niche generates £160K/yr across 13 tracked products. Search demand moved -55.4% over the last 90 days.
Search demand for Pie Maker on Amazon United Kingdom peaks in Jan–Oct–Dec, where the busiest month runs 5.6× the quietest.