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Pie Maker

Fail

Demand is soft, at -55.4% this quarter, so Pie Maker is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£160K/yr200K searches / yr
90-day growth
-55.4%search demand this quarter
Competition
72%top-5 click share · 8 brands · 20 sellers

Flapen Score

Pie Maker against its category

The dotted line is the Home & Garden average. Past it, Pie Maker is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pie Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pie Maker 200K times last year and spent an estimated £160K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-55.4%
Conversion, latest week
3.3%
Market size, estimated
£160Ka year
Peak month
January5.6× the quietest month
Top search term
pie maker111K searches a year

02 · Price

A sale here is worth £24.42.

Listings sell for £24.42 on average, from £8.42 to £43.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £24.42 that is £6K to £12K a year per listing.

Average price
£24.42inside the $15 to $100 sweet spot
Price range
£8.42–£43.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #6 within Small Kitchen Appliances. It carries 548 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
54%
Out of stock, average day
6.7%
Average rank
#6in Small Kitchen Appliances
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
548per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pie Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • Quest32%
  • Cooks Professional25%
  • Schallen18%
  • GILES & POSNER11%
  • Salter6%
  • Treat Factory5%
  • Open — no brand owns it (2 brands, 4%)

Demand

Pie Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Pie Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pie maker111K/yr
  • pie maker machine deep fill 226K/yr
  • pie maker machine deep fill 420K/yr
  • pie press7K/yr
  • pie maker machine11K/yr
  • pie makers6K/yr
  • deep fill pie maker7K/yr
  • pie machine5K/yr
  • electric pie maker3K/yr
  • pie making machine4K/yr

Reviews and returns

What reviews say buyers love and hate about Pie Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cooking Experience22%−0.02

Uneven cooking of 4 pie unit

otherwise the pies take longer to cook

The unit does not cook evenly

Advertised Vs Actual Product13%−0.12

It shouldn't be advertised as Deep fill Pie maker as it is not

NOT AD ADVERTISED

Not as described

Instructions/User Manual/Troubleshooting9%−0.06

No instructions

There's a few instructions I don't follow though as I personally don't think its needed

instructions dont explain when the cooking is done

Ease Of Use8%+1.27

Bit fiddly getting them out

Difficult to get out of pie maker

Functionality-Overall8%−0.08

it does not mold it asd i though it would

the back two do not

Love

Ease Of Use32%+1.27

Ease of use

it was perfect comes out so easily

Nice and handy

Quality-Overall17%+1.58

Decent results

Very pleased I bought,after a lot of deliberation and research

Excellent product

Cooking Experience12%−0.02

Cooks thoroughly and evenly

Great kitchen gadget

great for batch cooking etc

Value For Money7%+0.54

Good value

Well worth the money

Value for money

Ease Of Cleaning6%+0.20

Super easy to clean

clean

Really easy to clean too

Return

1.0% Return rate 57% Fixable by listing

Size-Overall39%▃▅█▂▅▅
Functionality-Overall10%█▄▁█▅▃

it does not mold it asd i though it would

the back two do not

Heating8%█▄▃▂▁▁
Advertised Vs Actual Product8%▁▁▇█▆▄

It shouldn't be advertised as Deep fill Pie maker as it is not

NOT AD ADVERTISED

Not as described

Product Condition4%▁▁▁▆▄█

FAQ

Common Pie Maker questions

Answered from the same tracked data.