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Pie Maker

Fail

Demand is soft, at -55.4% this quarter, so Pie Maker is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£160K/yr200K searches / yr
90-day growth
-55.4%search demand this quarter
Competition
72%top-5 click share · 8 brands · 20 sellers

Flapen Score

Pie Maker against its category

The dotted line is the Home & Garden average. Past it, Pie Maker is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pie Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pie Maker 200K times last year and spent an estimated £160K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-55.4%
Conversion, latest week
3.3%
Market size, estimated
£160Ka year
Peak month
January5.6× the quietest month
Top search term
pie maker111K searches a year

02 · Price

A sale here is worth £24.42.

Listings sell for £24.42 on average, from £8.42 to £43.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £24.42 that is £6K to £12K a year per listing.

Average price
£24.42inside the $15 to $100 sweet spot
Price range
£8.42–£43.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #6 within Small Kitchen Appliances. It carries 548 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
54%
Out of stock, average day
6.7%
Average rank
#6in Small Kitchen Appliances
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
548per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pie Maker products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

20

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

4%

  • Quest32%
  • Cooks Professional25%
  • Schallen18%
  • GILES & POSNER11%
  • Salter6%
  • Treat Factory5%
  • Open — no brand owns it (2 brands, 4%)

Demand

Pie Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Pie Maker search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pie maker111K/yr
  • pie maker machine deep fill 226K/yr
  • pie maker machine deep fill 420K/yr
  • pie press7K/yr
  • pie maker machine11K/yr
  • pie makers6K/yr
  • deep fill pie maker7K/yr
  • pie machine5K/yr
  • electric pie maker3K/yr
  • pie making machine4K/yr

Reviews and returns

What reviews say buyers love and hate about Pie Maker

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Cooking Experience”
1.0%of orders come back
“Uneven cooking of 4 pie unit”
A buyer, on “Cooking Experience”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Pie Maker questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data