pie maker
Skip itSoft demand (-55.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£24.42avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great£8.42–£43.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good547.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£160K£160K/yr · 200K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-55.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pie maker is a £160K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
pie maker market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £122K–£147K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 62%
- Out of stock
- 6.7%
- Avg brand age
- 46 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
20
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
4%
- Quest32%
- Cooks Professional25%
- Schallen18%
- GILES & POSNER11%
- Salter6%
- Treat Factory5%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.4% search growth over the last 90 days.Peak months: Jan, Oct, Dec · busiest ÷ quietest = 5.6×
Top pie maker search terms
- pie maker111K/yr
- pie maker machine deep fill 226K/yr
- pie maker machine deep fill 420K/yr
- pie press7K/yr
- pie maker machine11K/yr
- pie makers6K/yr
- deep fill pie maker7K/yr
- pie machine5K/yr
- electric pie maker3K/yr
- pie making machine4K/yr
Top pie maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quest Double Deep Fill Pie Maker/Features Built-In Crimping Edge & Separate Pastry Cutter/Makes Pies 9cm Diameter/Non-Stick Plates / 700W
Quest£18.114.5★1,365 rev
Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 4-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup
Cooks Professional£43.864.4★216 rev
Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 2-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup
Cooks Professional£26.624.4★216 rev
Schallen Pie Maker 1000W Non-Stick Deep Fill Double Twin Traditional Silver with Marble Coated Plates
Schallen£24.734.6★977 rev
Schallen Electric Non-Stick Deep Fill Pie Maker Machine | Bake Traditional British Pies | Silver Stainless Steel | Locking Latch (4 Pie Maker)
Schallen£37.604.6★977 rev
Newest
by launch date
Coopers of Stortford - Deep Fill Pie Maker with Non-Stick Moulds - 1200W Electric Pie & Quiche Maker with Easy-Clean Surface - Cool-Touch Locking Handle - Includes Pastry Cutter
Coopers of Stortford£28.9123 rev
Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 4-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup
Cooks Professional£43.86216 rev
Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 2-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup
Cooks Professional£26.62216 rev
Giles & Posner Sorbet Gloss Mini Pie Maker 550 W Non-Stick Plates
GILES & POSNER£8.42157 rev
Treat Factory UK Mains Power Non Stick Self Crimping Double Shallow Fill Pie Maker
Treat Factory£19.0750 rev
Trending
90-day click momentumSchallen Electric Non-Stick Deep Fill Pie Maker Machine | Bake Traditional British Pies | Silver Stainless Steel | Locking Latch (4 Pie Maker)
Schallen£37.604.6★
Schallen Large Single Electric 1200W Non-Stick Deep Fill Pie Maker Machine | Bake Traditional British Pies | Silver & Black with Marble Coated Plates
Schallen£28.474.6★
Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 2-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup
Cooks Professional£26.624.4★
Dumpling Maker - Large Meat Pie Maker Pasty Maker Ravioli Mould
YGLHXDD£10.883.8★
Quest Double Deep Fill Pie Maker/Features Built-In Crimping Edge & Separate Pastry Cutter/Makes Pies 9cm Diameter/Non-Stick Plates / 700W
Quest£18.114.5★
What buyers say about pie maker
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Decent results”
“Cooks thoroughly and evenly”
“Good value”
“Super easy to clean”
“a consistent cook”
“the perfect size pie for one”
“Works well”
“it makes a lovely pie with a nice crispy base”
“Exceeded expectations”
What buyers complain about
“Uneven cooking of 4 pie unit”
“It shouldn't be advertised as Deep fill Pie maker as it is not”
“No instructions”
“Bit fiddly getting them out”
“it does not mold it asd i though it would”
“These are not deep”
“Broke too easy”
“Gave 4 stars because the plates arent removable for cleaning”
“it says none stick”
“not because this doesn't work, made great pies, BUT, there are some design problems that the manufacturer needs to address”
Top return reasons
Common questions
- Is pie maker profitable to sell on Amazon United Kingdom?
- The niche generates £160K/yr across 13 tracked products. 90-day search growth is -55.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the pie maker niche?
- 8 brands and 20 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in pie maker?
- Top complaints mined from reviews: Cooking Experience, Advertised Vs Actual Product, Instructions/User Manual/Troubleshooting. The return rate is 1.0%.
- When does demand for pie maker peak?
- Demand peaks in Jan–Oct–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the pie maker niche?
- Listings span £8.42–£43.86; the average listing price is £24.42 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.