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Pie Face

Fail

The top 5 products take 100% of clicks, so Pie Face is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£121K/yr63K searches / yr
90-day growth
-35.5%search demand this quarter
Competition
100%top-5 click share · 5 brands · 13 sellers

Flapen Score

Pie Face against its category

The dotted line is the Home & Garden average. Past it, Pie Face is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pie Face market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pie Face 63K times last year and spent an estimated £121K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-35.5%
Conversion, latest week
14.6%
Market size, estimated
£121Ka year
Peak month
December24.2× the quietest month
Top search term
pie face28K searches a year

02 · Price

A sale here is worth £13.04.

Listings sell for £13.04 on average, from £12.31 to £14.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 2,500 to 3,000 of them. At £13.04 that is £33K to £39K a year per listing.

Average price
£13.04under the $15 to $100 sweet spot
Price range
£12.31–£14.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
2,500–3,000
Revenue per listing a year
£33K–£39K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #386 within Party Supplies. It carries 88 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#386in Party Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
88per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Pie Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • UptVin45%
  • Hasbro Gaming34%
  • Falafoty10%
  • HOVCEH6%
  • YIRUIUK6%
  • Open — no brand owns it (0%)

Demand

Pie Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 24.2×

Search terms

Top Pie Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pie face28K/yr
  • pie face game for kids26K/yr
  • pie face game10K/yr

Reviews and returns

What reviews say buyers love and hate about Pie Face

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.06

Everything is falling apart

Didn't even mange to use it as it fell apart

Touch/Button Controls17%−0.06

We attempted one game and it was already broken, one of the buttons didnt move had to take apart with screwdriver and fix

Flimsy and cheap and didn't work as stated as the clicks you need don't work

Gifting Purpose17%−0.05

its not great when a gift for someone

Quality-Overall17%−0.06

Horrible quality

Poor quality

Even then it was quite poor

Strength8%−0.03

Very flimsy and dissapointing

Love

Fun/Entertainment Experience83%+4.50

Good fun

Family fun

Great fun for all the family

Assembly/Installation6%+0.20

Easy to assemble

Easy to assemble and clean

Gifting Purpose4%−0.05

I couldnt wait to get this for my youngests Christmas gift

Advertised Vs Actual Product3%+0.08

worked as advertised

Return

1.0% Return rate 0% Fixable by listing

Defective Material/Parts22%▆▁▂▂█▇
Functionality-Overall19%▁█▄█▁▄

didn't work as stated as the clicks you need don't work

Value For Money14%█▁▅▅▁▁
Touch/Button Controls9%▁▅▆▄█▁

We attempted one game and it was already broken, one of the buttons didnt move had to take apart with screwdriver and fix

Flimsy and cheap and didn't work as stated as the clicks you need don't work

Ease Of Use5%▁█▁▄▁▁

FAQ

Common Pie Face questions

Answered from the same tracked data.