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Pie Face

a concentrated shelf (top 5 take 100% of clicks) — Pie Face doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 28Growth 7Conversion 97Competition 0Returns 95Price range 0Avg price 59Brand share 0Review moat 96Quality gap 42
This niche Category average

Is Pie Face profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pie Face is a £121K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Pie Face: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.5% over the last 90 days and 14.6% of searches end in a purchase.

£121K

revenue / yr

Units sold / yr6K
Search volume / yr-35.5%63K
Conversion rate14.6%
Avg price£13.04

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 13
Top-5 product click share100%
Open market0%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement100%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews88

Top Pie Face products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£18K£36K£54K£72K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • UptVin45%
  • Hasbro Gaming34%
  • Falafoty10%
  • HOVCEH6%
  • YIRUIUK6%
  • Open — no brand owns it (0%)

Pie Face demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR14.6%Products5Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews88Avg BSR#386
12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 24.2×

Top Pie Face search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pie face28K/yr
  • pie face game for kids26K/yr
  • pie face game10K/yr

What reviews say buyers love and hate about Pie Face

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Fun/Entertainment Experience83%

Good fun

Assembly/Installation6%

Easy to assemble

Gifting Purpose4%

I couldnt wait to get this for my youngests Christmas gift

Advertised Vs Actual Product3%

worked as advertised

What buyers complain about

92% of reviews
Durability17%

Everything is falling apart

Touch/Button Controls17%

We attempted one game and it was already broken, one of the buttons didnt move had to take apart with screwdriver and fix

Gifting Purpose17%

its not great when a gift for someone

Quality-Overall17%

Horrible quality

Strength8%

Very flimsy and dissapointing

Pie Face return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
22%
2Functionality-Overall
19%
3Value For Money
14%
4Touch/Button Controls
9%
5Ease Of Use
5%

Common Pie Face questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pie Face 36/100 on Amazon United Kingdom — Skip it. The niche generates £121K/yr across 5 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -35.5% over the last 90 days.
Search demand for Pie Face on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 24.2× the quietest.