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Pie Face

Fail

The top 5 products take 100% of clicks, so Pie Face is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£121K/yr63K searches / yr
90-day growth
-35.5%search demand this quarter
Competition
100%top-5 click share · 5 brands · 13 sellers

Flapen Score

Pie Face against its category

The dotted line is the Home & Garden average. Past it, Pie Face is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pie Face market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pie Face 63K times last year and spent an estimated £121K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-35.5%
Conversion, latest week
14.6%
Market size, estimated
£121Ka year
Peak month
December24.2× the quietest month
Top search term
pie face28K searches a year

02 · Price

A sale here is worth £13.04.

Listings sell for £13.04 on average, from £12.31 to £14.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 2,500 to 3,000 of them. At £13.04 that is £33K to £39K a year per listing.

Average price
£13.04under the $15 to $100 sweet spot
Price range
£12.31–£14.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
2,500–3,000
Revenue per listing a year
£33K–£39K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #386 within Party Supplies. It carries 88 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#386in Party Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
88per listing
Listings tracked
5

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Pie Face products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 rising

Sellers

13

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • UptVin45%
  • Hasbro Gaming34%
  • Falafoty10%
  • HOVCEH6%
  • YIRUIUK6%
  • Open — no brand owns it (0%)

Demand

Pie Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 24.2×

Search terms

Top Pie Face search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pie face28K/yr
  • pie face game for kids26K/yr
  • pie face game10K/yr

Reviews and returns

What reviews say buyers love and hate about Pie Face

We read the reviews and the return reasons for every product selling here.

83%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Durability”
1.0%of orders come back
“Everything is falling apart”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pie Face questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data