Is pie face profitable to sell on Amazon United Kingdom?

The niche generates £121K/yr across 5 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (36/100).

How competitive is the pie face niche?

5 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pie face?

Top complaints mined from reviews: Durability, Touch/Button Controls, Gifting Purpose. The return rate is 1.0%.

When does demand for pie face peak?

Demand peaks in Nov–Dec; the busiest month runs 24.2× the quietest.

What does it cost to enter the pie face niche?

Listings span £12.31–£14.90; the average listing price is £13.04 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.

pie face

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Review moat

Incredible88

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Good£13.04

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£121K

£121K/yr · 63K searches

Growth

Bad-35.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£12.31–£14.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, pie face is a £121K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

pie face market data

Units sold / yr: 5K–6K; avg 2,500–3,000/product
Revenue / yr: £65K–£78K; units × avg price
Conversion rate: 14.6%
Avg BSR: #386
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

UptVin45%
Hasbro Gaming34%
Falafoty10%
HOVCEH6%
YIRUIUK6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 24.2×

Open Trend

Top pie face search terms

pie face28K/yr -30.8%7.3% conv.
pie face game for kids26K/yr -37.3%10.0% conv.
pie face game10K/yr -41.9%5.0% conv.

All search terms

Top pie face products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pie Face Game Party Fun Cake Cream Pieface Family Party Fun Play

UptVin£14.903.8★32 rev

Hasbro Gaming Pie Face Whipped Cream Family Board Game for 5+ Year Old Kids Party Games for 2 Players or More

Hasbro Gaming£12.314.7★407 rev

Falafoty Pie Face Game Fun Cake Cream Game Pie in the FaceGame Whipped Cream Family Party BoardGame Parent-Child Interactive Toy Pieface ShowdownGame for Kids Adult Festive Action Birthday Gift

Falafoty£12.950.0★0 rev

HOVCEH Pie Face Game Splat Games Pie Face Pie Face Board Game Pie in The Face Family Party Games Parent-Child Interactive Game Toys Funny Pranks Games Toy

HOVCEH£12.470.0★0 rev

Pie Face Game Pie in the Face-Game Parent-Child Interactive Toys Party Fun Cake Cream Pie-face Family Party Fun Play Pie-face Showdown Game for Kids and Adults

YIRUIUK£12.565.0★1 rev

Newest

by launch date

HOVCEH Pie Face Game Splat Games Pie Face Pie Face Board Game Pie in The Face Family Party Games Parent-Child Interactive Game Toys Funny Pranks Games Toy

HOVCEH£12.470 rev

2mo ago

Pie Face Game Pie in the Face-Game Parent-Child Interactive Toys Party Fun Cake Cream Pie-face Family Party Fun Play Pie-face Showdown Game for Kids and Adults

YIRUIUK£12.561 rev

3mo ago

Falafoty Pie Face Game Fun Cake Cream Game Pie in the FaceGame Whipped Cream Family Party BoardGame Parent-Child Interactive Toy Pieface ShowdownGame for Kids Adult Festive Action Birthday Gift

Falafoty£12.950 rev

4mo ago

Pie Face Game Party Fun Cake Cream Pieface Family Party Fun Play

UptVin£14.9032 rev

1y ago

Hasbro Gaming Pie Face Whipped Cream Family Board Game for 5+ Year Old Kids Party Games for 2 Players or More

Hasbro Gaming£12.31407 rev

2y ago

What buyers say about pie face

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience83%

“Good fun”

Assembly/Installation6%

“Easy to assemble”

Gifting Purpose4%

“I couldnt wait to get this for my youngests Christmas gift”

Advertised Vs Actual Product3%

“worked as advertised”

What buyers complain about

Durability17%

“Everything is falling apart”

Touch/Button Controls17%

“We attempted one game and it was already broken, one of the buttons didnt move had to take apart with screwdriver and fix”

Gifting Purpose17%

“its not great when a gift for someone”

Quality-Overall17%

“Horrible quality”

Strength8%

“Very flimsy and dissapointing”

Mess Free8%

“Silly game and very messy”

Functionality-Overall8%

“didn't work as stated as the clicks you need don't work”

Top return reasons

Defective Material/Parts22%

Functionality-Overall19%

Value For Money14%

Touch/Button Controls9%

Ease Of Use5%

Quality-Overall5%

Grip5%

Water Resistance3%

Product Condition3%

Gifting Purpose3%

Common questions

Is pie face profitable to sell on Amazon United Kingdom?: The niche generates £121K/yr across 5 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (36/100).
How competitive is the pie face niche?: 5 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pie face?: Top complaints mined from reviews: Durability, Touch/Button Controls, Gifting Purpose. The return rate is 1.0%.
When does demand for pie face peak?: Demand peaks in Nov–Dec; the busiest month runs 24.2× the quietest.
What does it cost to enter the pie face niche?: Listings span £12.31–£14.90; the average listing price is £13.04 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.