Picture Frames
MaybeAn estimated 1.1% of orders come back. But demand is soft, at -9.3% this quarter, so Picture Frames is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £1.8M/yr5.7M searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 48%top-5 click share · 23 brands · 50 sellers
Flapen Score
Picture Frames against its category
The dotted line is the Home & Garden average. Past it, Picture Frames is stronger. Inside it, weaker.
Market
The Picture Frames market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Picture Frames 5.7M times last year and spent an estimated £1.8M. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.
- Searches, last 12 months
- 5.7M
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £1.8Ma year
- Peak month
- December2.0× the quietest month
- Top search term
- picture frames1.3M searches a year
02 · Price
A sale here is worth £7.71.
Listings sell for £7.71 on average, from £3.00 to £19.82. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £7.71 that is £39K to £46K a year per listing.
- Average price
- £7.71under the $15 to $100 sweet spot
- Price range
- £3.00–£19.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £39K–£46K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #45 within Photo Albums, Frames & Accessories. It carries 3,788 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 6.1%
- Average rank
- #45in Photo Albums, Frames & Accessories
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,788per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Picture Frames products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
wyewye A4 Frame Wooden Photo Frames with A5 Mount A4 Picture Frames with Stand Tabletop or Wall Hanging A4 Black Frame Poster Frame with Plexiglass Window Black
- Price
- £3.39
- Rating
- 4.4/5
- Reviews
- 6,207
- Age
- 3y ago
A4 Frame Black Wooden A4 Picture Frames with A5 Mount Photo Frames
- Price
- £3.65
- Rating
- 4.5/5
- Reviews
- 826
- Age
- 1y ago
Tinkeps 4 Pack A4 Black Picture Frame Engineered Wood and Plexiglass A4 Frame with Mount for A5 Prints Photos and Posters Tabletop and Wall Mountable
- Price
- £9.00
- Rating
- 4.6/5
- Reviews
- 833
- Age
- 1y ago
3 Pack A4 Picture Frame A4 Black Picture Frames 21 X 29 7 cm Frame Wall Hanging Landscape or Portrait Orientation
- Price
- £9.94
- Rating
- 4.5/5
- Reviews
- 10,615
- Age
- 2y ago
A4 Picture Frame Wooden Photo Frame Black
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 1,804
- Age
- 2y ago
Trending
estimated 90-day click momentum
A4 Frame Black MDF A4 Picture Frame with A5 Mount
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 4mo ago
QPQIYIY 6 Pack A4 Black Picture Frame 100% Solid Wood and Shatterproof Plexiglass Multi-Purpose Display for Photos Posters and Artwork - Versatile Tabletop or Wall Mount Design
- Price
- £12.94
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 7mo ago
Alison Kingsgate Modern Black A4 Picture Frame for Photos & Certificates
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 4,106
- Age
- 5y ago
A4 Picture Frame Wooden Photo Frame Versatile Black Frame with Safe Perspex Front & Wall Hanging Hooks - For Display Landscape or Portrait Orientation Wall-Mount & Desk Stand
- Price
- £4.36
- Rating
- 4.4/5
- Reviews
- 1,804
- Age
- 2y ago
A4 Frame Black Wooden A4 Picture Frames with A5 Mount Photo Frames
- Price
- £3.65
- Rating
- 4.5/5
- Reviews
- 826
- Age
- 1y ago
Newest
by launch dateA4 Frame Black MDF A4 Picture Frame with A5 Mount
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 4mo ago
QPQIYIY 6 Pack A4 Black Picture Frame 100% Solid Wood and Shatterproof Plexiglass Multi-Purpose Display for Photos Posters and Artwork - Versatile Tabletop or Wall Mount Design
- Price
- £12.94
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 7mo ago
YONGHUO A4 Frame 1 Pack Wooden A4 Picture Frames Black A4 Frames 21 x 29.7cm with Plexiglass Wall Hooks Stand and Mat for Tabletop or Wall Hanging Black
- Price
- £3.88
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 1y ago
4Pack A4 Frame Wooden A4 Picture Frames with A5 Mount Photo Frames
- Price
- £9.44
- Rating
- 4.6/5
- Reviews
- 274
- Age
- 1y ago
Tinkeps Set of 10 Black Photo Frames Multiple Pictures Engineered Wood and Plexiglass Picture Frames with Two 8x10 Four 5x7 Four 4x6 Frames Hanging or Tabletop Display
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
50
Est. top-5 brand share
63%
Top 20: 98%
Est. top-5 click share
48%
Top 20: 84%
Open market
28%
- wyewye20%
- FamiPrts12%
- Tinkeps12%
- upsimples10%
- yenlk9%
- SONGMICS9%
Demand
Picture Frames search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Picture Frames search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- picture frames1.3M/yr
- photo frame1.2M/yr
- a4 frame569K/yr
- photo frames375K/yr
- a4 picture frame291K/yr
- 6x4 photo frames262K/yr
- picture frame249K/yr
- a4 photo frame180K/yr
- frame203K/yr
- photo frames multiple pictures220K/yr
Reviews and returns
What reviews say buyers love and hate about Picture Frames
We read the reviews and the return reasons for every product selling here.
“This frame does not look like the picture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Picture Frames questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data