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Picture

Maybe

Returns run at only 0.6% of orders. But buyers convert on only 0.4% of searches, so Picture is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£30K/yr323K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
20%top-5 click share · 50 brands · 103 sellers

Flapen Score

Picture against its category

The dotted line is the Home & Garden average. Past it, Picture is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picture 323K times last year and spent an estimated £30K. The top 5 brands take 38% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
0.4%
Market size, estimated
£30Ka year
Peak month
January1.6× the quietest month
Top search term
picture77K searches a year

02 · Price

A sale here is worth £21.23.

Listings sell for £21.23 on average, from £4.59 to £112.12. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £21.23 that is £0 to £2K a year per listing.

Average price
£21.23inside the $15 to $100 sweet spot
Price range
£4.59–£112.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #711 within Artwork. It carries 1,080 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
70%
Out of stock, average day
4.6%
Average rank
#711in Artwork
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,080per listing
Listings tracked
104

04 · Newcomers

Amazon counts 1 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Picture products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£603£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

103

Top-5 brand share

38%

Top 20: 80%

Top-5 click share

20%

Top 20: 50%

Open market

58%

  • Qiukoo15%
  • PWAAHDC6%
  • Star Online6%
  • Panther Print5%
  • Baitang5%
  • StickersWall4%

Demand

Picture search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Picture search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picture77K/yr
  • canvas pictures33K/yr
  • pictures for bedroom25K/yr
  • art work19K/yr
  • extra large wall art19K/yr
  • large canvas wall art for living room18K/yr
  • large wall pictures for living room18K/yr
  • artwork for bedroom11K/yr
  • bedroom canvas11K/yr
  • bedroom pictures for wall above bed12K/yr

Reviews and returns

What reviews say buyers love and hate about Picture

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+1.62

Terrible product absolutely Terrible

Bad quality

Not good quality, its blurry

Adhesion/Stickiness14%−0.19

Poor adhesive

Do not stick

no longer sticks

Value For Money12%+0.28

very pricey for what they are i think

look more expensive than they were I bought two

over priced

Size-Overall11%−0.04

a slight bit bigger then I thought it would be

So small

Small canvas print

Advertised Vs Actual Product9%−0.06

Inaccurate description

Misleading image

Very misleading

Love

Quality-Overall28%+1.62

Amazing quality

Good quality, looks good and arrived quickly

Lovely well made product

Value For Money13%+0.28

Great value

half the price

Excellent value

Image/Picture Clarity10%+0.93

Amazing picture

Lovely picture

Beautiful pictures

Print Quality10%+0.44

A beautiful print

Great prints

BEAUTIFUL PRINT

Color7%+0.44

Beautiful colours

true to color

the colors are vibrant

Return

0.6% Return rate 49% Fixable by listing

Size-Overall23%█▆▆█▆█

a slight bit bigger then I thought it would be

So small

Small canvas print

Adhesion/Stickiness13%▆▇██▅▃

Poor adhesive

Do not stick

no longer sticks

Advertised Vs Actual Product11%▅▇▅▅▄█

Inaccurate description

Misleading image

Very misleading

Frame Quality10%▄▅▇▇█▇

No frame

This is not in a frame

Not worth getting a frame for

Quality-Overall8%▆▇▄▆█▇

Terrible product absolutely Terrible

Bad quality

Not good quality, its blurry

FAQ

Common Picture questions

Answered from the same tracked data.