Picnic Set
PassPicnic Set scores 65 out of 100, a Pass. Shoppers spend $53K a year here, search demand grew +176.1% this quarter, and returns run at 1.0% of orders.
- Flapen Score
- 65 / 100Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 5165
- Market size
- £53K/yr199K searches / yr
- 90-day growth
- +176.1%search demand this quarter
- Competition
- 28%top-5 click share · 47 brands · 62 sellers
Flapen Score
Picnic Set against its category
The dotted line is the Home & Garden average. Past it, Picnic Set is stronger. Inside it, weaker.
Market
The Picnic Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Picnic Set 199K times last year and spent an estimated £53K. The top 5 brands take 40% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +176.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- +176.1%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £53Ka year
- Peak month
- May7.7× the quietest month
- Top search term
- picnic set149K searches a year
02 · Price
A sale here is worth £22.57.
Listings sell for £22.57 on average, from £5.88 to £77.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.57 that is £0 to £2K a year per listing.
- Average price
- £22.57inside the $15 to $100 sweet spot
- Price range
- £5.88–£77.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #106 within Barbecue & Outdoor Dining. It carries 747 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 78%
- Out of stock, average day
- 19.7%
- Average rank
- #106in Barbecue & Outdoor Dining
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 747per listing
- Listings tracked
- 74
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Picnic Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Trendi Premium Wicker Picnic Basket Set for 4 Persons - Outdoor Hamper with Cutlery Plates Wine Glasses Cooler Bag and Insulated picnic basket
- Price
- £29.03
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 3y ago

48pcs Unbreakable Dinnerware Sets for 4 People Camping/Picnic Dinner Sets Lightweight Colorful BBQ Plastic Serving Plates Bowls Cups Cutlery Set Forks Tableware
- Price
- £17.22
- Rating
- 4.6/5
- Reviews
- 2,016
- Age
- 4y ago

Andrew James 2 Person Picnic Bag & Picnic Blanket Insulated Cooler Bag perfect for Outdoor Dining Camping and Beach Days Waterproof Backpack Picnic Set with Glasses Plates and Cutlery Set for 2.
- Price
- £22.65
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 4y ago

CMY 4 Person Lightweight Picnic Backpack Hamper Cooler Cool Bag with Tableware Insulated Bottle Holder Rucksack Camping BBQ Hiking Includes Cutlery Set
- Price
- £31.54
- Rating
- 4.2/5
- Reviews
- 119
- Age
- 5y ago

Hap Tim Picnic Basket Backpack for 4 Person with Insulated Leakproof Cooler Bag Wine Holder Fleece Blanket Cutlery Set Perfect for Beach Hiking Camping BBQs Family and Lovers Gifts(36079)
- Price
- £45.70
- Rating
- 4.6/5
- Reviews
- 2,595
- Age
- 5y ago
Trending
90-day click momentum
Whitesands 20L Large Family Cool Bag Including Picnic Blanket 150 x 135cm Rug Spacious Outer Pockets Keeps Food Fresh & Cool for 6 Hours Bundle Set
- Price
- £19.13
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 1y ago

36pc Plastic Kalas Set Pastel Multicolour Tableware Set Plates Bowls Cups and Cutlery Mixed Colours
- Price
- £8.16
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

LIVIVO Picnic Bag for 4 - Premium Briefcase Fold-up Picnic Basket for 4 Person - Family Picnic Basket Set with Cutlery Plates Napkins Wine Glasses Chopping Board Outdoor Picnic Set (29 Pcs)
- Price
- £20.11
- Rating
- 4.5/5
- Reviews
- 394
- Age
- 7y ago

Andrew James 2 Person Picnic Bag & Picnic Blanket Insulated Cooler Bag perfect for Outdoor Dining Camping and Beach Days Waterproof Backpack Picnic Set with Glasses Plates and Cutlery Set for 2.
- Price
- £22.65
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 4y ago

Picnic Backpack for 4 Picnic Basket Set Leakproof Picnic Bag Beach Cooler Backpack with Insulated Cooler Wine Pouch Picnic Blanket Double Deck Picnic Backpack for Beach Camping Park (Navyblue)
- Price
- £38.25
- Rating
- 4.7/5
- Reviews
- 373
- Age
- 3y ago
Newest
by launch date
36pc Plastic Kalas Set Pastel Multicolour Tableware Set Plates Bowls Cups and Cutlery Mixed Colours
- Price
- £8.16
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

BH | 38-Piece Plastic Picnic Set | Green | Reusable | BPA Free | Ideal for Festival Camping and Party | 12 Pcs Plates | 6 Pcs - Glass Knives Forks Spoons and Storage Containers - by Best House
- Price
- £12.15
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 11mo ago

Whitesands 20L Large Family Cool Bag Including Picnic Blanket 150 x 135cm Rug Spacious Outer Pockets Keeps Food Fresh & Cool for 6 Hours Bundle Set
- Price
- £19.13
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 1y ago

14 Pcs camping plate set camping plates and bowls set for 2 stainless camping cutlery Including portable cutlery bag- Ideal for road trips picnics and camping adventures reusable
- Price
- £12.69
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

VonShef Picnic Backpack 4 Person Grey Picnic Bag with Full Dining & Cutlery Set Insulated Cooler Compartment & Large Waterproof Picnic Blanket Lightweight Water Resistant Camping Accessories
- Price
- £28.14
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
47 rising
Sellers
62
Top-5 brand share
40%
Top 20: 79%
Top-5 click share
28%
Top 20: 65%
Open market
55%
- Hap Tim11%
- andrew james11%
- CSYY7%
- Trendi6%
- BAYSIDE5%
- CMY5%
Demand
Picnic Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.7×
Search terms
Top Picnic Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- picnic set149K/yr
- picnic set for 419K/yr
- picnic set for 216K/yr
- picnic sets7K/yr
- 2 person picnic set5K/yr
- camping picnic set4K/yr
Reviews and returns
What reviews say buyers love and hate about Picnic Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I thought I must of clicked on the wrong size
The cooler box is small
Very small
due to quality too returning product
Worst quality
A little overpriced for the quality
It costs too much
A bit priced
Pricey for what it is
I thought it was a bit heavy and bulky
It is very heavy
Bad materials
These are plastic
Although they're plastic they're made from a thick
Love
Great value and good quality, arrived quickly
Good quality
Great quality set
Good value
Excellent value for money
Good value for money
Good size and good quality
I am happy with the size
big enough
this was more portable
Easy to carry
Portable and convenient
Love the colour
True to colour
They are well made and a great colour choice nice and bright
Return
1.0% Return rate 62% Fixable by listing
I thought I must of clicked on the wrong size
The cooler box is small
Very small
due to quality too returning product
Worst quality
A little overpriced for the quality
Bad materials
These are plastic
Although they're plastic they're made from a thick
I thought it was a bit heavy and bulky
It is very heavy
It costs too much
A bit priced
Pricey for what it is
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Picnic Set questions
Answered from the same tracked data.









