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Picnic Set

Pass

Picnic Set scores 65 out of 100, a Pass. Shoppers spend an estimated $53K a year here, search demand grew +176.1% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£53K/yr199K searches / yr
90-day growth
+176.1%search demand this quarter
Competition
28%top-5 click share · 47 brands · 62 sellers

Flapen Score

Picnic Set against its category

The dotted line is the Home & Garden average. Past it, Picnic Set is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picnic Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picnic Set 199K times last year and spent an estimated £53K. The top 5 brands take 40% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +176.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+176.1%
Conversion, latest week
1.2%
Market size, estimated
£53Ka year
Peak month
May7.7× the quietest month
Top search term
picnic set149K searches a year

02 · Price

A sale here is worth £22.57.

Listings sell for £22.57 on average, from £5.88 to £77.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.57 that is £0 to £2K a year per listing.

Average price
£22.57inside the $15 to $100 sweet spot
Price range
£5.88–£77.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #106 within Barbecue & Outdoor Dining. It carries 747 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
78%
Out of stock, average day
19.7%
Average rank
#106in Barbecue & Outdoor Dining
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
747per listing
Listings tracked
74

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Picnic Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

62

Est. top-5 brand share

40%

Top 20: 79%

Est. top-5 click share

28%

Top 20: 65%

Open market

55%

  • Hap Tim11%
  • andrew james11%
  • CSYY7%
  • Trendi6%
  • BAYSIDE5%
  • CMY5%

Demand

Picnic Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.7×

Search terms

Top Picnic Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • picnic set149K/yr
  • picnic set for 419K/yr
  • picnic set for 216K/yr
  • picnic sets7K/yr
  • 2 person picnic set5K/yr
  • camping picnic set4K/yr

Reviews and returns

What reviews say buyers love and hate about Picnic Set

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.0%of orders come back
“I thought I must of clicked on the wrong size”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Picnic Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data