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Picnic Set

Pass

Picnic Set scores 65 out of 100, a Pass. Shoppers spend $53K a year here, search demand grew +176.1% this quarter, and returns run at 1.0% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£53K/yr199K searches / yr
90-day growth
+176.1%search demand this quarter
Competition
28%top-5 click share · 47 brands · 62 sellers

Flapen Score

Picnic Set against its category

The dotted line is the Home & Garden average. Past it, Picnic Set is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picnic Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picnic Set 199K times last year and spent an estimated £53K. The top 5 brands take 40% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +176.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+176.1%
Conversion, latest week
1.2%
Market size, estimated
£53Ka year
Peak month
May7.7× the quietest month
Top search term
picnic set149K searches a year

02 · Price

A sale here is worth £22.57.

Listings sell for £22.57 on average, from £5.88 to £77.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.57 that is £0 to £2K a year per listing.

Average price
£22.57inside the $15 to $100 sweet spot
Price range
£5.88–£77.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #106 within Barbecue & Outdoor Dining. It carries 747 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
78%
Out of stock, average day
19.7%
Average rank
#106in Barbecue & Outdoor Dining
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
747per listing
Listings tracked
74

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Picnic Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

62

Top-5 brand share

40%

Top 20: 79%

Top-5 click share

28%

Top 20: 65%

Open market

55%

  • Hap Tim11%
  • andrew james11%
  • CSYY7%
  • Trendi6%
  • BAYSIDE5%
  • CMY5%

Demand

Picnic Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.7×

Search terms

Top Picnic Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picnic set149K/yr
  • picnic set for 419K/yr
  • picnic set for 216K/yr
  • picnic sets7K/yr
  • 2 person picnic set5K/yr
  • camping picnic set4K/yr

Reviews and returns

What reviews say buyers love and hate about Picnic Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.08

I thought I must of clicked on the wrong size

The cooler box is small

Very small

Quality-Overall20%

due to quality too returning product

Worst quality

A little overpriced for the quality

Value For Money9%−0.06

It costs too much

A bit priced

Pricey for what it is

Weight Heavy3%−0.01

I thought it was a bit heavy and bulky

It is very heavy

Material Quality3%−0.03

Bad materials

These are plastic

Although they're plastic they're made from a thick

Love

Quality-Overall24%

Great value and good quality, arrived quickly

Good quality

Great quality set

Value For Money11%−0.06

Good value

Excellent value for money

Good value for money

Size-Overall11%−0.08

Good size and good quality

I am happy with the size

big enough

Portability6%+1.04

this was more portable

Easy to carry

Portable and convenient

Color4%+0.27

Love the colour

True to colour

They are well made and a great colour choice nice and bright

Return

1.0% Return rate 62% Fixable by listing

Size-Overall51%█▄▇▆▆▅

I thought I must of clicked on the wrong size

The cooler box is small

Very small

Quality-Overall14%▅▇█▆▄█

due to quality too returning product

Worst quality

A little overpriced for the quality

Material Quality6%▅█▃▄▃▆

Bad materials

These are plastic

Although they're plastic they're made from a thick

Weight Heavy5%▁█▅▆▆▅

I thought it was a bit heavy and bulky

It is very heavy

Value For Money3%▁█▁▃▆▅

It costs too much

A bit priced

Pricey for what it is

FAQ

Common Picnic Set questions

Answered from the same tracked data.