picnic set
Worth a lookShows demand growing +176.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+176.1%90-day search growth — must beat 0% to launch
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£22.57avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great£5.88–£77.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good746.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£53K£53K/yr · 199K searches
According to Flapen's Amazon United Kingdom niche tracking, picnic set is a £53K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
picnic set market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 86%
- Out of stock
- 19.7%
- Avg brand age
- 34 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
62
Top-5 brand share
40%
Top 20: 79%
Top-5 click share
28%
Top 20: 65%
Open market
55%
- Hap Tim11%
- andrew james11%
- CSYY7%
- Trendi6%
- BAYSIDE5%
- CMY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +176.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.7×
Top picnic set search terms
- picnic set149K/yr
- picnic set for 419K/yr
- picnic set for 216K/yr
- picnic sets7K/yr
- 2 person picnic set5K/yr
- camping picnic set4K/yr
Top picnic set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trendi Premium Wicker Picnic Basket Set for 4 Persons - Outdoor Hamper with Cutlery Plates Wine Glasses Cooler Bag and Insulated picnic basket
Trendi£29.034.5★141 rev
48pcs Unbreakable Dinnerware Sets for 4 People Camping/Picnic Dinner Sets Lightweight Colorful BBQ Plastic Serving Plates Bowls Cups Cutlery Set Forks Tableware
CSYY£17.224.6★2,016 rev
Andrew James 2 Person Picnic Bag & Picnic Blanket Insulated Cooler Bag perfect for Outdoor Dining Camping and Beach Days Waterproof Backpack Picnic Set with Glasses Plates and Cutlery Set for 2.
andrew james£22.654.3★20 rev
CMY 4 Person Lightweight Picnic Backpack Hamper Cooler Cool Bag with Tableware Insulated Bottle Holder Rucksack Camping BBQ Hiking Includes Cutlery Set
CMY£31.544.2★119 rev
Hap Tim Picnic Basket Backpack for 4 Person with Insulated Leakproof Cooler Bag Wine Holder Fleece Blanket Cutlery Set Perfect for Beach Hiking Camping BBQs Family and Lovers Gifts(36079)
Hap Tim£45.704.6★2,595 rev
Newest
by launch date
36pc Plastic Kalas Set Pastel Multicolour Tableware Set Plates Bowls Cups and Cutlery Mixed Colours
EMBO£8.162 rev
BH | 38-Piece Plastic Picnic Set | Green | Reusable | BPA Free | Ideal for Festival Camping and Party | 12 Pcs Plates | 6 Pcs - Glass Knives Forks Spoons and Storage Containers - by Best House
Best House Another Fine Product£12.159 rev
Whitesands 20L Large Family Cool Bag Including Picnic Blanket 150 x 135cm Rug Spacious Outer Pockets Keeps Food Fresh & Cool for 6 Hours Bundle Set
BAYSIDE£19.1313 rev
14 Pcs camping plate set camping plates and bowls set for 2 stainless camping cutlery Including portable cutlery bag- Ideal for road trips picnics and camping adventures reusable
Sgehai£12.6947 rev
VonShef Picnic Backpack 4 Person Grey Picnic Bag with Full Dining & Cutlery Set Insulated Cooler Compartment & Large Waterproof Picnic Blanket Lightweight Water Resistant Camping Accessories
VonShef£28.14305 rev
Trending
90-day click momentumWhitesands 20L Large Family Cool Bag Including Picnic Blanket 150 x 135cm Rug Spacious Outer Pockets Keeps Food Fresh & Cool for 6 Hours Bundle Set
BAYSIDE£19.135.0★
36pc Plastic Kalas Set Pastel Multicolour Tableware Set Plates Bowls Cups and Cutlery Mixed Colours
EMBO£8.165.0★
LIVIVO Picnic Bag for 4 - Premium Briefcase Fold-up Picnic Basket for 4 Person - Family Picnic Basket Set with Cutlery Plates Napkins Wine Glasses Chopping Board Outdoor Picnic Set (29 Pcs)
LIVIVO£20.114.5★
Andrew James 2 Person Picnic Bag & Picnic Blanket Insulated Cooler Bag perfect for Outdoor Dining Camping and Beach Days Waterproof Backpack Picnic Set with Glasses Plates and Cutlery Set for 2.
andrew james£22.654.3★
Picnic Backpack for 4 Picnic Basket Set Leakproof Picnic Bag Beach Cooler Backpack with Insulated Cooler Wine Pouch Picnic Blanket Double Deck Picnic Backpack for Beach Camping Park (Navyblue)
TwentyNext£38.254.7★
What buyers say about picnic set
What buyers praise and complain about, mined from review topics.What buyers love
“Great value and good quality, arrived quickly”
“Good value”
“Good size and good quality”
“this was more portable”
“Love the colour”
“Exactly what I wanted”
“Waterproof, good quality”
“easy to carry with the convenient storage bag”
“Durable and well made”
“Lightweight”
What buyers complain about
“I thought I must of clicked on the wrong size”
“due to quality too returning product”
“It costs too much”
“I thought it was a bit heavy and bulky”
“Bad materials”
“it only fits on end not flat so if you did fill it with food it would all end up down one side rather than flat”
“which is not so comfortable in hand”
“it is not thick enough”
“not like the advertised photo at all”
“started rusting now”
Top return reasons
Common questions
- Is picnic set profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 74 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +176.1%. Flapen's verdict: Worth a look (65/100).
- How competitive is the picnic set niche?
- 47 brands and 62 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in picnic set?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.0%.
- When does demand for picnic set peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 7.7× the quietest.
- What does it cost to enter the picnic set niche?
- Listings span £5.88–£77.39; the average listing price is £22.57 (sweet spot $15–$100). The average incumbent carries 747 reviews — the moat a new listing must climb.