Picnic Blanket

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +325.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £771K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+325.6%

Conversion, latest week

4.2%

Market size, estimated

£771Ka year

Peak month

July20.3× the quietest month

Top search term

picnic blanket903K searches a year

Listings sell for £11.18 on average, from £5.72 to £21.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £11.18 that is £11K to £14K a year per listing.

Average price

£11.18under the $15 to $100 sweet spot

Price range

£5.72–£21.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

£11K–£14K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #35 within Barbecue & Outdoor Dining. It carries 2,229 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

94%

Out of stock, average day

1.7%

Average rank

#35in Barbecue & Outdoor Dining

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,229per listing

Listings tracked

52

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months