Picnic Blanket
Picnic Blanket shows demand growing +325.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Picnic Blanket profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Picnic Blanket is a £771K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 71/100.
Picnic Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +325.6% over the last 90 days and 4.2% of searches end in a purchase.
£771K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 52 products
Top Picnic Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics Picnic Blanket with waterproof backing 150 x 195 cm Blue/White
- Price
- £8.65
- Rating
- 4.7/5
- Reviews
- 16,942
- Age
- 6y ago
Habaylin Picnic Blanket Waterproof Extra Large Picnic Mat 200 X 200 cm Camping Beach Blanket Washable Foldable Camping Accessories for Outdoor Activities (Dark Blue)
- Price
- £10.64
- Rating
- 4.5/5
- Reviews
- 855
- Age
- 3y ago
Amazon Basics Picnic Travel Blanket with waterproof backing 200 x 200 cm (Rectangular) Blue/White Kitchen
- Price
- £10.63
- Rating
- 4.7/5
- Reviews
- 16,942
- Age
- 6y ago
SAMSIER Outdoor Picnic Blankets Waterproof Foldable Sandproof Large Gingham Cute Picnic Mat Washable Portable for Park Beach Camping Courtyard (Navy Blue 150 x 200cm/60×80)
- Price
- £8.56
- Rating
- 4.5/5
- Reviews
- 1,283
- Age
- 6y ago
Amazon Basics Picnic Blanket With Waterproof Backing Multi-Coloured Leaf Design 200 x 200 cm
- Price
- £9.94
- Rating
- 4.7/5
- Reviews
- 16,942
- Age
- 6y ago
Trending
90-day click momentum
Amazon Basics Picnic Blanket with waterproof backing 175 x 200 cm Blue
- Price
- £7.68
- Rating
- 4.7/5
- Reviews
- 16,942
- Age
- 7y ago
SAMSIER Outdoor Picnic Blankets Waterproof Foldable Sandproof Extra Large Gingham Cute Picnic Mat Washable Portable for Park Beach Camping Courtyard (Navy Blue 200 x 200cm/80×80)
- Price
- £10.52
- Rating
- 4.5/5
- Reviews
- 1,283
- Age
- 1y ago
Armo Extra Large Tartan Picnic Blanket With Carrying Handle Waterproof Beach Garden Outdoor Washable Picnic Camping Blanket Rug 200CM X 150CM (Yellow)
- Price
- £5.96
- Rating
- 4.3/5
- Reviews
- 490
- Age
- 2y ago
Voyager Picnic Blanket Grey Herringbone Extra Large Outdoor Rug 200x200cm Waterproof & Sandproof Mat for 6-8 People Foldable with Handle Stylish Camping & Beach Blanket
- Price
- £14.64
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago
Amazon Basics Picnic Blanket with waterproof backing 200 x 200 cm Stripes Design
- Price
- £6.82
- Rating
- 4.7/5
- Reviews
- 16,942
- Age
- 6y ago
Newest
by launch date
Ergohortus Picnic Blanket Waterproof Extra Large Picnic Mat 200x200cm Sandproof Washable Camping Beach Blanket Camping Accessories for Outdoor Activities Bohemia
- Price
- £12.24
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 7mo ago
Voyager Picnic Blanket Grey Herringbone Extra Large Outdoor Rug 200x200cm Waterproof & Sandproof Mat for 6-8 People Foldable with Handle Stylish Camping & Beach Blanket
- Price
- £14.64
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago
Straame Picnic Blanket Waterproof 200x140cm Large Foldable Polyester Picnic Mat with Carry Handle Machine Washable Gingham Beach Blanket for Camping Garden Festivals Travel (Brown)
- Price
- £10.09
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 1y ago
SAMSIER Outdoor Picnic Blankets Waterproof Foldable Sandproof Extra Large Gingham Cute Picnic Mat Washable Portable for Park Beach Camping Courtyard (Navy Blue 200 x 200cm/80×80)
- Price
- £10.52
- Rating
- 4.5/5
- Reviews
- 1,283
- Age
- 1y ago
VonShef Picnic Blanket Green Herringbone Extra Large Outdoor Rug with Waterproof Backing 10 Person Weatherproof Picnic Mat with Faux Leather Handle Water Resistant Camping Accessories 200x300cm
- Price
- £21.22
- Rating
- 4.6/5
- Reviews
- 1,881
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
32 falling
Sellers
77
Top-5 brand share
56%
Top 20: 91%
Top-5 click share
33%
Top 20: 74%
Open market
39%
- Amazon Basics25%
- Armo Home10%
- SAMSIER9%
- Habaylin7%
- VonShef6%
- GUSUWU5%
Picnic Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 20.3×
Top Picnic Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- picnic blanket903K/yr
- picnic blanket waterproof121K/yr
- picnic101K/yr
- beach blanket94K/yr
- beach mat73K/yr
- picnic mat61K/yr
- waterproof picnic blanket69K/yr
- large picnic blanket45K/yr
- extra large picnic blanket33K/yr
- picnic rug23K/yr
What reviews say buyers love and hate about Picnic Blanket
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good size”
“Good quality and easy to keep clean and fold away”
“The material is also waterproof”
“Worth it”
“Fold up easily”
What buyers complain about
57% of reviews“Very small”
“Cheap”
“Bad materials”
“The material feels thin”
“horrible radioactive smell”
Picnic Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Picnic Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
