Picnic Blanket
PassPicnic Blanket scores 71 out of 100, a Pass. Shoppers spend $771K a year here, search demand grew +325.6% this quarter, and returns run at 1.2% of orders.
- Flapen Score
- 71 / 100Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 5171
- Market size
- £771K/yr1.6M searches / yr
- 90-day growth
- +325.6%search demand this quarter
- Competition
- 33%top-5 click share · 32 brands · 77 sellers
Flapen Score
Picnic Blanket against its category
The dotted line is the Home & Garden average. Past it, Picnic Blanket is stronger. Inside it, weaker.
Market
The Picnic Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Picnic Blanket 1.6M times last year and spent an estimated £771K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 71 out of 100, a Pass.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +325.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £771K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +325.6%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £771Ka year
- Peak month
- July20.3× the quietest month
- Top search term
- picnic blanket903K searches a year
02 · Price
A sale here is worth £11.18.
Listings sell for £11.18 on average, from £5.72 to £21.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £11.18 that is £11K to £14K a year per listing.
- Average price
- £11.18under the $15 to $100 sweet spot
- Price range
- £5.72–£21.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #35 within Barbecue & Outdoor Dining. It carries 2,229 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 94%
- Out of stock, average day
- 1.7%
- Average rank
- #35in Barbecue & Outdoor Dining
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,229per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Picnic Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Picnic Blanket with waterproof backing 150 x 195 cm Blue/White
- Price
- £8.65
- Rating
- 4.7/5
- Reviews
- 16,942
- Age
- 6y ago
Habaylin Picnic Blanket Waterproof Extra Large Picnic Mat 200 X 200 cm Camping Beach Blanket Washable Foldable Camping Accessories for Outdoor Activities (Dark Blue)
- Price
- £10.64
- Rating
- 4.5/5
- Reviews
- 855
- Age
- 3y ago
Amazon Basics Picnic Travel Blanket with waterproof backing 200 x 200 cm (Rectangular) Blue/White Kitchen
- Price
- £10.63
- Rating
- 4.7/5
- Reviews
- 16,942
- Age
- 6y ago
SAMSIER Outdoor Picnic Blankets Waterproof Foldable Sandproof Large Gingham Cute Picnic Mat Washable Portable for Park Beach Camping Courtyard (Navy Blue 150 x 200cm/60×80)
- Price
- £8.56
- Rating
- 4.5/5
- Reviews
- 1,283
- Age
- 6y ago
Amazon Basics Picnic Blanket With Waterproof Backing Multi-Coloured Leaf Design 200 x 200 cm
- Price
- £9.94
- Rating
- 4.7/5
- Reviews
- 16,942
- Age
- 6y ago
Trending
90-day click momentum
Amazon Basics Picnic Blanket with waterproof backing 175 x 200 cm Blue
- Price
- £7.68
- Rating
- 4.7/5
- Reviews
- 16,942
- Age
- 7y ago
SAMSIER Outdoor Picnic Blankets Waterproof Foldable Sandproof Extra Large Gingham Cute Picnic Mat Washable Portable for Park Beach Camping Courtyard (Navy Blue 200 x 200cm/80×80)
- Price
- £10.52
- Rating
- 4.5/5
- Reviews
- 1,283
- Age
- 1y ago
Armo Extra Large Tartan Picnic Blanket With Carrying Handle Waterproof Beach Garden Outdoor Washable Picnic Camping Blanket Rug 200CM X 150CM (Yellow)
- Price
- £5.96
- Rating
- 4.3/5
- Reviews
- 490
- Age
- 2y ago
Voyager Picnic Blanket Grey Herringbone Extra Large Outdoor Rug 200x200cm Waterproof & Sandproof Mat for 6-8 People Foldable with Handle Stylish Camping & Beach Blanket
- Price
- £14.64
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago
Amazon Basics Picnic Blanket with waterproof backing 200 x 200 cm Stripes Design
- Price
- £6.82
- Rating
- 4.7/5
- Reviews
- 16,942
- Age
- 6y ago
Newest
by launch date
Ergohortus Picnic Blanket Waterproof Extra Large Picnic Mat 200x200cm Sandproof Washable Camping Beach Blanket Camping Accessories for Outdoor Activities Bohemia
- Price
- £12.24
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 7mo ago
Voyager Picnic Blanket Grey Herringbone Extra Large Outdoor Rug 200x200cm Waterproof & Sandproof Mat for 6-8 People Foldable with Handle Stylish Camping & Beach Blanket
- Price
- £14.64
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago
Straame Picnic Blanket Waterproof 200x140cm Large Foldable Polyester Picnic Mat with Carry Handle Machine Washable Gingham Beach Blanket for Camping Garden Festivals Travel (Brown)
- Price
- £10.09
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 1y ago
SAMSIER Outdoor Picnic Blankets Waterproof Foldable Sandproof Extra Large Gingham Cute Picnic Mat Washable Portable for Park Beach Camping Courtyard (Navy Blue 200 x 200cm/80×80)
- Price
- £10.52
- Rating
- 4.5/5
- Reviews
- 1,283
- Age
- 1y ago
VonShef Picnic Blanket Green Herringbone Extra Large Outdoor Rug with Waterproof Backing 10 Person Weatherproof Picnic Mat with Faux Leather Handle Water Resistant Camping Accessories 200x300cm
- Price
- £21.22
- Rating
- 4.6/5
- Reviews
- 1,881
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
77
Top-5 brand share
56%
Top 20: 91%
Top-5 click share
33%
Top 20: 74%
Open market
39%
- Amazon Basics25%
- Armo Home10%
- SAMSIER9%
- Habaylin7%
- VonShef6%
- GUSUWU5%
Demand
Picnic Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 20.3×
Search terms
Top Picnic Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- picnic blanket903K/yr
- picnic blanket waterproof121K/yr
- picnic101K/yr
- beach blanket94K/yr
- beach mat73K/yr
- picnic mat61K/yr
- waterproof picnic blanket69K/yr
- large picnic blanket45K/yr
- extra large picnic blanket33K/yr
- picnic rug23K/yr
Reviews and returns
What reviews say buyers love and hate about Picnic Blanket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Really big too
I thought I must of clicked on the wrong size
Cheap
due to quality too returning product
Poor quality
Bad materials
I didnt realise it was completely made of tent material
The material is thin and flinmsy polyester
The material feels thin
The quilting isn't thick
it is not thick enough
horrible radioactive smell
the smell is horrendous
Plastic smell
Love
Good size
big enough
good family size
Good quality and easy to keep clean and fold away
Excellent quality
Very well made
The material is also waterproof
Excellent size and definitely waterproof
It is waterproof as advertised
Worth it
Good value
Excellent value for money
Fold up easily
easy to carry
Easy to fold
Return
1.2% Return rate 39% Fixable by listing
Very small
Really big too
I thought I must of clicked on the wrong size
Bad materials
I didnt realise it was completely made of tent material
The material is thin and flinmsy polyester
Cheap
due to quality too returning product
Poor quality
too heavy and not practical to fold
makes it heavier
they are too heavy
Keep looking
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Best Flapen score
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FAQ
Common Picnic Blanket questions
Answered from the same tracked data.