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Picnic Basket

Pass

Picnic Basket scores 69 out of 100, a Pass. Shoppers spend $206K a year here, search demand grew +138.6% this quarter, and returns run at 1.4% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£206K/yr470K searches / yr
90-day growth
+138.6%search demand this quarter
Competition
36%top-5 click share · 26 brands · 41 sellers

Flapen Score

Picnic Basket against its category

The dotted line is the Home & Garden average. Past it, Picnic Basket is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picnic Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picnic Basket 470K times last year and spent an estimated £206K. The top 5 brands take 50% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +138.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.

Searches, last 12 months
470K
Growth, 90 days vs prior 90
+138.6%
Conversion, latest week
1.5%
Market size, estimated
£206Ka year
Peak month
May6.3× the quietest month
Top search term
picnic basket329K searches a year

02 · Price

A sale here is worth £28.85.

Listings sell for £28.85 on average, from £9.80 to £77.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £28.85 that is £3K to £7K a year per listing.

Average price
£28.85inside the $15 to $100 sweet spot
Price range
£9.80–£77.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #39 within Barbecue & Outdoor Dining. It carries 630 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
79%
Out of stock, average day
17.2%
Average rank
#39in Barbecue & Outdoor Dining
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
630per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Picnic Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

41

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

36%

Top 20: 79%

Open market

44%

  • Trendi15%
  • ZORMY13%
  • woodluv8%
  • HappyPicnic8%
  • display4top6%
  • XPAPOV6%

Demand

Picnic Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.3×

Search terms

Top Picnic Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picnic basket329K/yr
  • picnic baskets28K/yr
  • picnic hamper20K/yr
  • picnic basket for 415K/yr
  • picnic basket for 216K/yr
  • wicker picnic basket16K/yr
  • picnic hamper for 28K/yr
  • traditional wicker picnic basket5K/yr
  • picnic basket with blanket4K/yr
  • picnic hamper for 45K/yr

Reviews and returns

What reviews say buyers love and hate about Picnic Basket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.14

Plates don't fit

Too small

This is a small basket

Quality-Overall20%+0.63

Not the best

not the best quality either

due to quality too returning product

Strength12%+0.22

Is quite flimsy though

It feels so flimsy

It's not hugely robust

Advertised Vs Actual Product7%−0.01

not like the advertised photo at all

not suitable for me nor as described

Defective Material/Parts7%−0.03

Nice basket however some bits did break off already

Love

Quality-Overall22%+0.63

All items of good quality and well packed

Good quality hamper

Brilliant quality

Size-Overall21%−0.14

it was the perfect size for that

I am happy with the size

Small and pretty

Value For Money13%−0.01

Well worth the price

Great value

Great purchase for a good price

Advertised Vs Actual Product6%−0.01

Exactly what I wanted

This item works just as described

arrived looking exactly as it does in the product images

Weight Light5%+0.69

Its nice and light easy to carry

is light enough for little hands to carry comfortably

This picnic basket is very light weight which is perfect

Return

1.4% Return rate 67% Fixable by listing

Size-Overall53%██▇▇▇▆

Plates don't fit

Too small

This is a small basket

Quality-Overall15%▁▄██▇▅

Not the best

not the best quality either

due to quality too returning product

Color5%▁▁▁▂▄█

No beige- red and white

Material Quality4%▁▆█▄▇▇

you can tell the material is so cheap

Bad materials

Too small very cheap material

Strength4%█▁█▄▂▄

Is quite flimsy though

It feels so flimsy

It's not hugely robust

FAQ

Common Picnic Basket questions

Answered from the same tracked data.