Picnic Basket
PassPicnic Basket scores 69 out of 100, a Pass. Shoppers spend $206K a year here, search demand grew +138.6% this quarter, and returns run at 1.4% of orders.
- Flapen Score
- 69 / 100Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 5169
- Market size
- £206K/yr470K searches / yr
- 90-day growth
- +138.6%search demand this quarter
- Competition
- 36%top-5 click share · 26 brands · 41 sellers
Flapen Score
Picnic Basket against its category
The dotted line is the Home & Garden average. Past it, Picnic Basket is stronger. Inside it, weaker.
Market
The Picnic Basket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Picnic Basket 470K times last year and spent an estimated £206K. The top 5 brands take 50% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +138.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.
- Searches, last 12 months
- 470K
- Growth, 90 days vs prior 90
- +138.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £206Ka year
- Peak month
- May6.3× the quietest month
- Top search term
- picnic basket329K searches a year
02 · Price
A sale here is worth £28.85.
Listings sell for £28.85 on average, from £9.80 to £77.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £28.85 that is £3K to £7K a year per listing.
- Average price
- £28.85inside the $15 to $100 sweet spot
- Price range
- £9.80–£77.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #39 within Barbecue & Outdoor Dining. It carries 630 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 79%
- Out of stock, average day
- 17.2%
- Average rank
- #39in Barbecue & Outdoor Dining
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 630per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Picnic Basket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Trendi Premium Wicker Picnic Basket Set for 4 Persons - Outdoor Hamper with Cutlery Plates Wine Glasses Cooler Bag and Insulated picnic basket
- Price
- £29.03
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 3y ago

display4top Deluxe 4 Person Traditional Wicker picnic basket Wicker Hamper - Premium Set with Plates Wine Glasses Flatware and Napkins (Blue)
- Price
- £31.57
- Rating
- 4.5/5
- Reviews
- 641
- Age
- 8y ago

Woodluv Oval Natural Willow Wicker Picnic Hamper Shopping Storage Basket W/Handle - 39.5cm x 30cm x 37.5(H) cm
- Price
- £18.10
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 9y ago

30 L Shopping Basket Cooler Bag Insulated Picnic Basket Premium Extra Large Cooling Cooler Cool Bag Collapsible Lunch Bag Box for Camping/Outdoor Activities/Family Travel/BBQ/Shopping (Gray)
- Price
- £12.38
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 2y ago

Wickerfield Vintage-Style Wicker Picnic Basket with Handle Double-Lid Woven Picnic Hamper with Removable Liner Wicker Woven Shopping Garden Harvest Veg Picking Basket
- Price
- £16.92
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 3y ago
Trending
90-day click momentum
Picnic Basket for 2 People Picnic Basket Set with Cooling Compartment and Waterproof Picnic Blanket Cutlery Set Handmade Wicker Basket Picnic Basket Gift for Camping Beach Hiking (White Flower)
- Price
- £37.65
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago

KEPLIN Insulated Cooler Bag 8.5L Waterproof & Leak Resistant with Shoulder Strap Side & Front Pockets Portable Lunch Box for Picnic Camping Beach Travel Large Capacity & Durable (26 x 17 x 21 cm)
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 1,030
- Age
- 3y ago

Insulated Picnic Baskets with Large Capacity Picnic Bag and Blanket Portable Waterproof Beach Bags for Hot or Cold Outdoor Activities Red
- Price
- £12.81
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

G GOOD GAIN Wicker Picnic Basket with Double Folding Handles Willow Picnic hamper Natural Hand Woven Easter Basket Easter Eggs and Candy Basket Bath Toy and Toy Storage Gift Packing basket.Red
- Price
- £21.55
- Rating
- 4.6/5
- Reviews
- 515
- Age
- 6y ago

Happypicnic Wicker Picnic Basket with Handle 15 Large Empty Picnic Basket with Lid & Removable Liner Vintage Hand Woven Basket for Picnics Camping Veg Picking Mothers Day Thanksgiving (Solid)
- Price
- £27.24
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 1y ago
Newest
by launch date
Insulated Picnic Baskets with Large Capacity Picnic Bag and Blanket Portable Waterproof Beach Bags for Hot or Cold Outdoor Activities Red
- Price
- £12.81
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Insulated Picnic Baskets 35 x 20 x 20 cm Cooler Bag Picnic Bag 15L with 150 x 200 cm Picnic Blanket Portable Waterproof Beach Bags for Hot or Cold Outdoor Activities
- Price
- £12.39
- Rating
- 3.2/5
- Reviews
- 33
- Age
- 1y ago

Picnic Basket for 2 People Picnic Basket Set with Cooling Compartment and Waterproof Picnic Blanket Cutlery Set Handmade Wicker Basket Picnic Basket Gift for Camping Beach Hiking (White Flower)
- Price
- £37.65
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago

Outsunny Wicker Picnic Basket for 2 with Pine Wood Lid Picnic Hamper with Cooler Compartment Cutlery Service Kits Carry Handle for Camping Outdoor Valentine Day Chirtmas Birthday Light Brown
- Price
- £23.93
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Happypicnic Wicker Picnic Basket with Handle 15 Large Empty Picnic Basket with Lid & Removable Liner Vintage Hand Woven Basket for Picnics Camping Veg Picking Mothers Day Thanksgiving (Solid)
- Price
- £27.24
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
41
Top-5 brand share
50%
Top 20: 94%
Top-5 click share
36%
Top 20: 79%
Open market
44%
- Trendi15%
- ZORMY13%
- woodluv8%
- HappyPicnic8%
- display4top6%
- XPAPOV6%
Demand
Picnic Basket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.3×
Search terms
Top Picnic Basket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- picnic basket329K/yr
- picnic baskets28K/yr
- picnic hamper20K/yr
- picnic basket for 415K/yr
- picnic basket for 216K/yr
- wicker picnic basket16K/yr
- picnic hamper for 28K/yr
- traditional wicker picnic basket5K/yr
- picnic basket with blanket4K/yr
- picnic hamper for 45K/yr
Reviews and returns
What reviews say buyers love and hate about Picnic Basket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Plates don't fit
Too small
This is a small basket
Not the best
not the best quality either
due to quality too returning product
Is quite flimsy though
It feels so flimsy
It's not hugely robust
not like the advertised photo at all
not suitable for me nor as described
Nice basket however some bits did break off already
Love
All items of good quality and well packed
Good quality hamper
Brilliant quality
it was the perfect size for that
I am happy with the size
Small and pretty
Well worth the price
Great value
Great purchase for a good price
Exactly what I wanted
This item works just as described
arrived looking exactly as it does in the product images
Its nice and light easy to carry
is light enough for little hands to carry comfortably
This picnic basket is very light weight which is perfect
Return
1.4% Return rate 67% Fixable by listing
Plates don't fit
Too small
This is a small basket
Not the best
not the best quality either
due to quality too returning product
No beige- red and white
you can tell the material is so cheap
Bad materials
Too small very cheap material
Is quite flimsy though
It feels so flimsy
It's not hugely robust
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Picnic Basket questions
Answered from the same tracked data.









