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Picnic Bag

Pass

Picnic Bag scores 69 out of 100, a Pass. Shoppers spend $247K a year here, search demand grew +222.5% this quarter, and returns run at 0.8% of orders.

Filters Trending
Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£247K/yr550K searches / yr
90-day growth
+222.5%search demand this quarter
Competition
30%top-5 click share · 43 brands · 91 sellers

Flapen Score

Picnic Bag against its category

The dotted line is the Home & Garden average. Past it, Picnic Bag is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picnic Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picnic Bag 550K times last year and spent an estimated £247K. The top 5 brands take 50% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 550K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +222.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.

Searches, last 12 months
550K
Growth, 90 days vs prior 90
+222.5%
Conversion, latest week
3.7%
Market size, estimated
£247Ka year
Top search term
picnic bag152K searches a year

02 · Price

A sale here is worth £12.18.

Listings sell for £12.18 on average, from £3.38 to £24.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.18 that is £3K to £6K a year per listing.

Average price
£12.18under the $15 to $100 sweet spot
Price range
£3.38–£24.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #63 within Barbecue & Outdoor Dining. It carries 3,984 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
6.3%
Average rank
#63in Barbecue & Outdoor Dining
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,984per listing
Listings tracked
60

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Picnic Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£7K£15K£22K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

91

Top-5 brand share

50%

Top 20: 83%

Top-5 click share

30%

Top 20: 69%

Open market

45%

  • Lifewit26%
  • REQUISITE NEEDS9%
  • TIJAR6%
  • FiNeWaY5%
  • Beautyshow5%
  • KEPLIN5%

Search terms

Top Picnic Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picnic bag152K/yr
  • cool bags medium52K/yr
  • cool bags large48K/yr
  • large cool bag37K/yr
  • picnic cool bag23K/yr
  • cooling bag23K/yr
  • coolbag25K/yr
  • cool bag with ice packs19K/yr
  • medium cooler bag18K/yr
  • freezer bags for shopping16K/yr

Reviews and returns

What reviews say buyers love and hate about Picnic Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.07

Cheap quality

Extremely poor quality

Shocking quality

Size-Overall19%+1.42

Smaller than expected

Quite large

Ordered wrong size

Strength8%−0.04

Not robust

Not sturdy

Not robust

Durability8%−0.04

has already broken

not durable

It broke after first use

Zipper Quality4%−0.03

zip Broken

the zip got stuck

Zippers broken

Love

Size-Overall23%+1.42

Decent size

I am happy with the size

Really good size bag

Quality-Overall19%−0.07

Brilliant quality

Excellent bag, good quality

so the quality of the construction is excellent

Value For Money13%+1.09

Good value for Money

excellent value for money

Fair price

Storage Capacity8%+0.80

The bag holds an amazing amount

Lots of room

offer lots of space

Advertised Vs Actual Product5%+0.23

As advertised

Better than expected

As described

Return

0.8% Return rate 66% Fixable by listing

Size-Overall55%██▇█▇█

Smaller than expected

Quite large

Ordered wrong size

Quality-Overall12%█▇▇▇▆▆

Cheap quality

Extremely poor quality

Shocking quality

Strength4%▅█▆▅▆▆

Not robust

Not sturdy

Not robust

Zipper Quality3%▃▃▄▆█▅

zip Broken

the zip got stuck

Zippers broken

Thin3%▅▆█▅▅▅

FAQ

Common Picnic Bag questions

Answered from the same tracked data.