Picnic Bag
PassPicnic Bag scores 69 out of 100, a Pass. Shoppers spend $247K a year here, search demand grew +222.5% this quarter, and returns run at 0.8% of orders.
- Flapen Score
- 69 / 100Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 5169
- Market size
- £247K/yr550K searches / yr
- 90-day growth
- +222.5%search demand this quarter
- Competition
- 30%top-5 click share · 43 brands · 91 sellers
Flapen Score
Picnic Bag against its category
The dotted line is the Home & Garden average. Past it, Picnic Bag is stronger. Inside it, weaker.
Market
The Picnic Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Picnic Bag 550K times last year and spent an estimated £247K. The top 5 brands take 50% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 550K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +222.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.
- Searches, last 12 months
- 550K
- Growth, 90 days vs prior 90
- +222.5%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £247Ka year
- Top search term
- picnic bag152K searches a year
02 · Price
A sale here is worth £12.18.
Listings sell for £12.18 on average, from £3.38 to £24.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.18 that is £3K to £6K a year per listing.
- Average price
- £12.18under the $15 to $100 sweet spot
- Price range
- £3.38–£24.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #63 within Barbecue & Outdoor Dining. It carries 3,984 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 88%
- Out of stock, average day
- 6.3%
- Average rank
- #63in Barbecue & Outdoor Dining
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,984per listing
- Listings tracked
- 60
04 · Newcomers
Amazon counts 1 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Picnic Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
REQUISITE NEEDS Lunch Bag Insulated Picnic Bag 15L Large Cooler Bag Lunch Bag For Lunch/Work/School/Beach/Picnic (Grey)
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 2y ago

Lifewit 21L 30-Can Soft Cooler Backpack Bag with Hard Liner Large Insulated Picnic Lunch Box Soft-Sided for Camping/BBQ/Family Outdoor Activities Grey
- Price
- £15.26
- Rating
- 4.7/5
- Reviews
- 9,619
- Age
- 8y ago

Lifewit Cooler Bag 50 Cans Collapsible and Insulated Large Lunch Bag Leakproof Soft Cooler Portable for Camping/BBQ/Family Outdoor Activities Grey
- Price
- £18.79
- Rating
- 4.7/5
- Reviews
- 19,252
- Age
- 6y ago

Fineway 60L Large Cool Bag - Thermal Large Cooling Bag with Shoulder Strap Insulated Shopping Bags for Frozen Food - Water-Resistant Freezer Bags for Shopping Grocery Picnic Camping Beach Travel
- Price
- £15.80
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 1y ago

Lifewit Lunch Bag 9L 12 Can Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women Black
- Price
- £10.66
- Rating
- 4.6/5
- Reviews
- 37,676
- Age
- 4y ago
Trending
90-day click momentum
Fineway 60L Large Cool Bag - Thermal Large Cooling Bag with Shoulder Strap Insulated Shopping Bags for Frozen Food - Water-Resistant Freezer Bags for Shopping Grocery Picnic Camping Beach Travel
- Price
- £15.80
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 1y ago

20L Cool Bag Large Insulated Cooler Bags with 12pcs Ice bag Easy to Carry Capacity Lunch Bag Picnic Bag for Camping Beach Family Activitives
- Price
- £8.82
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 4y ago

Lifewit Lunch Bag 9L 12 Can Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women Black
- Price
- £10.66
- Rating
- 4.6/5
- Reviews
- 37,676
- Age
- 4y ago

KEPLIN Insulated Cooler Bag 8.5L Waterproof & Leak Resistant with Shoulder Strap Side & Front Pockets Portable Lunch Box for Picnic Camping Beach Travel Large Capacity & Durable (26 x 17 x 21 cm)
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 1,030
- Age
- 3y ago

Lifewit 21L 30-Can Soft Cooler Backpack Bag with Hard Liner Large Insulated Picnic Lunch Box Soft-Sided for Camping/BBQ/Family Outdoor Activities Grey
- Price
- £15.26
- Rating
- 4.7/5
- Reviews
- 9,619
- Age
- 8y ago
Newest
by launch date
Tijar XL 40L Cooler Bag Extra Large Heavy Duty Insulated Cool Bag Black Thick Foam Lined Leak-Resistant Foldable Double Strap Durable Zipper Picnic Camping Food Storage Travel
- Price
- £9.16
- Rating
- 3.9/5
- Reviews
- 162
- Age
- 1y ago

KAEFUYS Cooler Bag 33L Thermal Insulated Lunch Bag Waterproof Large Cooling Bag Reusable Lunch Box with Removable Shoulder Strap for Picnic Travel School
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 1,466
- Age
- 1y ago

Fineway 60L Large Cool Bag - Thermal Large Cooling Bag with Shoulder Strap Insulated Shopping Bags for Frozen Food - Water-Resistant Freezer Bags for Shopping Grocery Picnic Camping Beach Travel
- Price
- £15.80
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 1y ago

AOTM Lunch Bags for Women 12L Large Insulated Lunch Box with Adjustable Shoulder Straps Multi-Pockets Pack Lunch Bag Reusable Picnic Cooler Bag for Girls Adults Lunch Tote for Work/School/Travel
- Price
- £11.38
- Rating
- 4.7/5
- Reviews
- 216
- Age
- 1y ago

suzmei 40L Insulated Thermal Food Delivery Bag for Hot & Cold Meals Large Foldable Cooler with Insulation for Picnic Camping Lunch & Outdoor Use (Black)
- Price
- £9.16
- Rating
- 4.3/5
- Reviews
- 336
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
43 falling
Sellers
91
Top-5 brand share
50%
Top 20: 83%
Top-5 click share
30%
Top 20: 69%
Open market
45%
- Lifewit26%
- REQUISITE NEEDS9%
- TIJAR6%
- FiNeWaY5%
- Beautyshow5%
- KEPLIN5%
Search terms
Top Picnic Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- picnic bag152K/yr
- cool bags medium52K/yr
- cool bags large48K/yr
- large cool bag37K/yr
- picnic cool bag23K/yr
- cooling bag23K/yr
- coolbag25K/yr
- cool bag with ice packs19K/yr
- medium cooler bag18K/yr
- freezer bags for shopping16K/yr
Reviews and returns
What reviews say buyers love and hate about Picnic Bag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap quality
Extremely poor quality
Shocking quality
Smaller than expected
Quite large
Ordered wrong size
Not robust
Not sturdy
Not robust
has already broken
not durable
It broke after first use
zip Broken
the zip got stuck
Zippers broken
Love
Decent size
I am happy with the size
Really good size bag
Brilliant quality
Excellent bag, good quality
so the quality of the construction is excellent
Good value for Money
excellent value for money
Fair price
The bag holds an amazing amount
Lots of room
offer lots of space
As advertised
Better than expected
As described
Return
0.8% Return rate 66% Fixable by listing
Smaller than expected
Quite large
Ordered wrong size
Cheap quality
Extremely poor quality
Shocking quality
Not robust
Not sturdy
Not robust
zip Broken
the zip got stuck
Zippers broken
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Picnic Bag questions
Answered from the same tracked data.









