Picnic Backpack
MaybeSearch demand grew +161.4% this quarter. But shoppers spend only $23K a year here, so Picnic Backpack is a Maybe.
- Flapen Score
- 62 / 100Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 5162
- Market size
- £23K/yr83K searches / yr
- 90-day growth
- +161.4%search demand this quarter
- Competition
- 33%top-5 click share · 37 brands · 50 sellers
Flapen Score
Picnic Backpack against its category
The dotted line is the Home & Garden average. Past it, Picnic Backpack is stronger. Inside it, weaker.
Market
The Picnic Backpack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Picnic Backpack 83K times last year and spent an estimated £23K. The top 5 brands take 51% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +161.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- +161.4%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £23Ka year
- Peak month
- August7.0× the quietest month
- Top search term
- picnic backpack38K searches a year
02 · Price
A sale here is worth £24.75.
Listings sell for £24.75 on average, from £9.04 to £45.70. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £24.75 that is £0 to £2K a year per listing.
- Average price
- £24.75inside the $15 to $100 sweet spot
- Price range
- £9.04–£45.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #61 within Barbecue & Outdoor Dining. It carries 1,972 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 89%
- Out of stock, average day
- 15.5%
- Average rank
- #61in Barbecue & Outdoor Dining
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,972per listing
- Listings tracked
- 57
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Picnic Backpack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bordlite Cooler Backpack Insulated Lunch Bag Leakproof Water Resistant Large Capacity Cool Bag for Work Travel Picnic Beach Thermal Backpack with Pockets & Bottle Holder 28x15x39cm - Grey -
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

Lifewit 21L 30-Can Soft Cooler Backpack Bag with Hard Liner Large Insulated Picnic Lunch Box Soft-Sided for Camping/BBQ/Family Outdoor Activities Grey
- Price
- £15.26
- Rating
- 4.7/5
- Reviews
- 9,619
- Age
- 8y ago

VonShef Picnic Backpack 2 Person Grey Picnic Hamper with Dining & Cutlery Set & Cooler Compartment Lightweight Water Resistant Cool Bag Insulated Camping Accessories
- Price
- £18.97
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 5y ago

Hap Tim Picnic Basket Backpack for 4 Person with Insulated Leakproof Cooler Bag Wine Holder Fleece Blanket Cutlery Set Perfect for Beach Hiking Camping BBQs Family and Lovers Gifts(36079)
- Price
- £45.70
- Rating
- 4.6/5
- Reviews
- 2,595
- Age
- 5y ago

VonShef Picnic Backpack 2 Person Grey Picnic Bag with Full Dining Set Insulated Cooler Compartment & Large Waterproof Picnic Blanket Lightweight Water Resistant Camping Accessories
- Price
- £28.58
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 8y ago
Trending
90-day click momentum
Cooler Backpack Bag 30L for Camping Picnic BBQ Beach and Hiking Black
- Price
- £19.64
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 4mo ago

GartWerk 30L Insulated Cooler Backpack Leakproof Thermal Picnic Backpack with Picnic Mat Holder Waterproof Cool Lunch Bag 12H Cold/6H Hot Retention for BBQ Beach Hiking & Camping Holds 48 Cans
- Price
- £22.16
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Bordlite Cooler Backpack Insulated Lunch Bag Leakproof Water Resistant Large Capacity Cool Bag for Work Travel Picnic Beach Thermal Backpack with Pockets & Bottle Holder 28x15x39cm - Grey -
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

ETRONIK Laptop Lunch Backpack for Women 15.6 inch Laptop Backpack with USB Port Teacher Nurse Work Bag with Cooler Bag Insulated Rucksack for Women Business Work Picnic Gift Black
- Price
- £22.78
- Rating
- 4.7/5
- Reviews
- 5,857
- Age
- 4y ago

Waterfly Foldable Lightweight Hiking Backpack: 25L Ultralight Packable Rucksack Outdoor Daypack for Women Men Travel Sports Walking Camping
- Price
- £18.90
- Rating
- 4.4/5
- Reviews
- 508
- Age
- 1y ago
Newest
by launch date
Cooler Backpack Bag 30L for Camping Picnic BBQ Beach and Hiking Black
- Price
- £19.64
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 4mo ago

GartWerk 30L Insulated Cooler Backpack Leakproof Thermal Picnic Backpack with Picnic Mat Holder Waterproof Cool Lunch Bag 12H Cold/6H Hot Retention for BBQ Beach Hiking & Camping Holds 48 Cans
- Price
- £22.16
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag
- Price
- £34.11
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 1y ago

Bordlite Cooler Backpack Insulated Lunch Bag Leakproof Water Resistant Large Capacity Cool Bag for Work Travel Picnic Beach Thermal Backpack with Pockets & Bottle Holder 28x15x39cm - Grey -
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

Bordlite Cooler Backpack Insulated Lunch Bag Leakproof Water Resistant Large Capacity Cool Bag for Work Travel Picnic Beach Thermal Backpack with Pockets & Bottle Holder 28x15x39cm - Pink -
- Price
- £13.24
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
37 rising
Sellers
50
Top-5 brand share
51%
Top 20: 88%
Top-5 click share
33%
Top 20: 70%
Open market
43%
- Hap Tim13%
- Lifewit11%
- Bordlite11%
- VonShef9%
- andrew james7%
- TwentyNext7%
Demand
Picnic Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.0×
Search terms
Top Picnic Backpack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- picnic backpack38K/yr
- picnic rucksack15K/yr
- picnic backpack for 29K/yr
- picnic bag with blanket5K/yr
- picnic rucksack for 44K/yr
- picnic bag for 24K/yr
- picnic backpacks5K/yr
- 4 person picnic backpack2K/yr
- picnic backpack 4 person649/yr
- picnic bag 4 person375/yr
Reviews and returns
What reviews say buyers love and hate about Picnic Backpack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite big
Smaller than expected
too small
Awful product really cheap
very poor quality
Id expect much better quality for the price
Bag is fault after two months
Im not sure how long the picnic blanket will last
then later that day the strap broke so ended up taking cans out
NOT value for money
A bit priced
the drinks were only a tiny bit colder than room temperature
Love
Great quality bag
Excellent Quality
Fantastic build quality
Good size
Lunch bag is also a good size
The bag is perfect size
Good value for money
Great value
Good value
Generous storage
excellent storage
Plenty of capacity
The different compartments were great
Lots of pockets
plenty of pockets
Return
1.2% Return rate 67% Fixable by listing
Quite big
Smaller than expected
too small
Awful product really cheap
very poor quality
Id expect much better quality for the price
I thought it was a bit heavy and bulky
just so heavy before youve even put anything in it so returned
Heavy when empty
Leaked quickly and the outside material was damp
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Picnic Backpack questions
Answered from the same tracked data.









