Skip to content

Photo Storage Boxes

Fail

Demand is soft, at -37.0% this quarter, so Photo Storage Boxes is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£136K/yr311K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
61%top-5 click share · 17 brands · 24 sellers

Flapen Score

Photo Storage Boxes against its category

The dotted line is the Home & Garden average. Past it, Photo Storage Boxes is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Storage Boxes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Storage Boxes 311K times last year and spent an estimated £136K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
3.0%
Market size, estimated
£136Ka year
Peak month
February1.9× the quietest month
Top search term
photo storage boxes90K searches a year

02 · Price

A sale here is worth £14.49.

Listings sell for £14.49 on average, from £8.33 to £27.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £14.49 that is £7K to £11K a year per listing.

Average price
£14.49under the $15 to $100 sweet spot
Price range
£8.33–£27.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #310 within Art & Craft Supplies. It carries 3,134 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
76%
Out of stock, average day
3.9%
Average rank
#310in Art & Craft Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,134per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Photo Storage Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

24

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

17%

  • Lifewit31%
  • novelinks29%
  • M.J COMFY-LIFE10%
  • The Photo Album Company Limited6%
  • HEFTMAN4%
  • Hampton Frames4%
  • Open — no brand owns it (11 brands, 17%)

Demand

Photo Storage Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Photo Storage Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photo storage boxes90K/yr
  • photo storage49K/yr
  • photo box44K/yr
  • photo box storage19K/yr
  • photo storage box18K/yr
  • photo boxes18K/yr
  • photo storage boxes 6x414K/yr
  • photo storage boxes 7x510K/yr
  • photo organiser box8K/yr
  • photograph storage boxes5K/yr

Reviews and returns

What reviews say buyers love and hate about Photo Storage Boxes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength14%−0.08

The catches are a bit flimsy

less sturdy and smaller than similar items I've previously bought

Weak handle,easily breaks

Size-Overall10%−0.02

it just wasnt quite right size wise for what I needed so I returned

is larger than expected when popped up

Its a shame they are just slightly bigger

Functionality-Overall9%−0.07

Received item and it did not work

Durability9%0.00

Not sure how durable the clips would be if constantly opened/closed

Smell3%−0.01

However it has a weird fishy smell

it smells like fish

Love

Storage Capacity31%+1.51

GREAT STORAGE

Good storage boxes

The overall storage capacity is quite generous

Quality-Overall13%+1.09

Excellent product

Great quality and easy to pack away in reuse box after using

This item is well made and as described

Value For Money12%−0.04

Great value for money

Amazing value

Good value

Strength7%−0.08

It's a good sturdy box

Sturdy photo box

Seems sturdy

Advertised Vs Actual Product6%+0.29

Does the job

As described

Exactly what I wanted

Return

1.0% Return rate 58% Fixable by listing

Size-Overall49%█▇▆▇▆█

it just wasnt quite right size wise for what I needed so I returned

is larger than expected when popped up

Its a shame they are just slightly bigger

Defective Material/Parts14%██▆▄▄▃
Strength8%▄▃▇▃▂█

The catches are a bit flimsy

less sturdy and smaller than similar items I've previously bought

Weak handle,easily breaks

Quality-Overall4%▄▄▆█▅▁
Functionality-Overall4%▁▃█▇█▄

Received item and it did not work

FAQ

Common Photo Storage Boxes questions

Answered from the same tracked data.